))
Ep 104: Internal B2B Influencers: Internal Experts, Authentic Content, and Advanced Demand Generation Strategies | Expert Guest: Frank Husemann
Manage episode 442574266 series 2999667
Treść dostarczona przez Sarah Noel Block. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Sarah Noel Block lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/try
Unlock the secrets to building a team of internal experts with our special guest, Frank Hussman. Together, we challenge the myth that empowering employees to become subject matter experts will lead to them leaving your company. Frank shares his eye-opening experiences with a SaaS company, showcasing how promoting individual expertise can massively boost your company’s visibility and trustworthiness. You'll learn why nurturing personal brands within your organization isn't just safe but incredibly beneficial.
Elevate your team’s content creation game with actionable insights on giving, receiving, and leveraging constructive feedback. Discover how humor, rehearsal, and a conversational tone can bring authenticity and engagement to your content. We dive into real-world examples, contrasting AI-generated material with genuine human stories to show the power of keeping it real. This is your guide to transforming internal content to resonate more deeply with your audience.
Finally, we delve into advanced demand generation strategies with a focus on leveraging LinkedIn. Learn to amplify your best content through targeted ads and shift from outdated lead generation tactics to cutting-edge demand creation. We also discuss the importance of measuring pipeline velocity and understanding your lead sources. Plus, get an exclusive invite to join the Tiny Marketing Club—a community dedicated to smarter, leaner B2B marketing. Don't miss this episode packed with actionable strategies and exclusive insights.
Expert Guest: Frank Husmann
Website
Watch the Training >> How to Become an Industry Authority
Social Media Links:
https://www.linkedin.com/in/zinspiratie/
https://www.youtube.com/@maxialitytv
https://twitter.com/upthevortex
Join my events community for FREE monthly events.
I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
Join the community here!
Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
Join the challenge here.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>> YouTube
Rozdziały
1. Elevating Internal Subject Matter Experts (00:00:00)
2. Enhancing Internal Content Creation (00:16:54)
3. Advanced Demand Generation Strategies (00:28:18)
4. Building Community Engagement in Marketing (00:37:19)
122 odcinków
Udostępnij
