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Critical Pillars to Drive Demand for Your Product
Manage episode 187335120 series 1384539
Treść dostarczona przez Top 3 For Tech Marketers Podcast. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Top 3 For Tech Marketers Podcast lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Shawn McKee is the head of marketing at WebPT, where his responsibilities include positioning WebPT as an innovator and thought leader in the healthcare technology industry as well as driving company growth through demand generation, member marketing and advocacy initiatives.
Shawn joins host Renee to share his Top 3 Critical Pillars to Drive Demand for Your Product, including creating awareness with top of funnel content, building trust to drive engagement, and knowing your numbers to track metrics.
“I think it's about building your story and the narrative at the top of the funnel that focuses on the needs of your prospects,” Shawn said. “It’s about what they want, what they need and how you're solving those problems for them.”
34 odcinków
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Manage episode 187335120 series 1384539
Treść dostarczona przez Top 3 For Tech Marketers Podcast. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Top 3 For Tech Marketers Podcast lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Shawn McKee is the head of marketing at WebPT, where his responsibilities include positioning WebPT as an innovator and thought leader in the healthcare technology industry as well as driving company growth through demand generation, member marketing and advocacy initiatives.
Shawn joins host Renee to share his Top 3 Critical Pillars to Drive Demand for Your Product, including creating awareness with top of funnel content, building trust to drive engagement, and knowing your numbers to track metrics.
“I think it's about building your story and the narrative at the top of the funnel that focuses on the needs of your prospects,” Shawn said. “It’s about what they want, what they need and how you're solving those problems for them.”
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Listen to articles handpicked by our editors, and stay updated on top technology news from TechCrunch.
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continue reading
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continue reading
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