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How to Build a Lead Magnet That Brings In Ideal Clients With Hillary Gale (Ep. 486)
Manage episode 441563316 series 3029244
Treść dostarczona przez Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Use a lead magnet. You’ve heard that before. But are all lead magnets created equal, and can you cast your net far and wide with it? (Should you?) So many questions…
How can you effectively attract and convert ideal clients using lead magnets and marketing funnels?
In this episode, Matt Halloran welcomes Hillary Gale — founder of Moneta Copy — for her second appearance on the Top Advisor Marketing Podcast (she’s that good!). Their conversation focuses on lead funnels and the importance of building an “owned audience” through niche-focused lead magnets, such as ebooks, case studies, and workbooks.
Matt and Hillary discuss:
- Why it’s essential to transition your audience from social media engagement to an email list
- A checklist of questions to inspire the topic of your niche-focused lead magnet
- How a lead funnel should be structured, and the importance of ensuring every marketing touchpoint — from social media to long-form content — drives people toward a conversion point
- Why having a well-crafted website matters, and options for promoting lead magnets across different platforms
- How to maintain a balance between staying top-of-mind and avoiding pushy sales tactics
- And more
Resources:
- PodRocket Influence Academy (Enroll for FREE)
- Podcast: The Finance Marketing Podcast
Connect With Hillary Gale:
Connect With ProudMouth:
- Thinking about starting your own podcast? Book a call with our Influence Engineers to learn about our done-with-you service
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter/X: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- Twitter/X: ProudMouth
- YouTube: ProudMouth
About Our Guest:
Hillary Gale, founder and CEO of Moneta Copy, is a content strategist and copywriter for financial services professionals. She has been featured in MarketWatch, Wealthtender, and Clever Girl Finance, and is the host of The Finance Marketing Podcast, a show that spotlights in-depth conversations on marketing with financial professionals and finance marketing experts.
You can catch her on LinkedIn most weekdays sharing marketing insights and ideas specifically for financial services pros.
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Udostępnij
Manage episode 441563316 series 3029244
Treść dostarczona przez Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Use a lead magnet. You’ve heard that before. But are all lead magnets created equal, and can you cast your net far and wide with it? (Should you?) So many questions…
How can you effectively attract and convert ideal clients using lead magnets and marketing funnels?
In this episode, Matt Halloran welcomes Hillary Gale — founder of Moneta Copy — for her second appearance on the Top Advisor Marketing Podcast (she’s that good!). Their conversation focuses on lead funnels and the importance of building an “owned audience” through niche-focused lead magnets, such as ebooks, case studies, and workbooks.
Matt and Hillary discuss:
- Why it’s essential to transition your audience from social media engagement to an email list
- A checklist of questions to inspire the topic of your niche-focused lead magnet
- How a lead funnel should be structured, and the importance of ensuring every marketing touchpoint — from social media to long-form content — drives people toward a conversion point
- Why having a well-crafted website matters, and options for promoting lead magnets across different platforms
- How to maintain a balance between staying top-of-mind and avoiding pushy sales tactics
- And more
Resources:
- PodRocket Influence Academy (Enroll for FREE)
- Podcast: The Finance Marketing Podcast
Connect With Hillary Gale:
Connect With ProudMouth:
- Thinking about starting your own podcast? Book a call with our Influence Engineers to learn about our done-with-you service
- ProudMouth
- LinkedIn: Matt Halloran
- Twitter/X: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- Twitter/X: ProudMouth
- YouTube: ProudMouth
About Our Guest:
Hillary Gale, founder and CEO of Moneta Copy, is a content strategist and copywriter for financial services professionals. She has been featured in MarketWatch, Wealthtender, and Clever Girl Finance, and is the host of The Finance Marketing Podcast, a show that spotlights in-depth conversations on marketing with financial professionals and finance marketing experts.
You can catch her on LinkedIn most weekdays sharing marketing insights and ideas specifically for financial services pros.
300 odcinków
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Podobny do Top Advisor Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
