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Pod#182 - Khizra Munir - Brands, Twitter, Sattarbuksh, Cats, Her Podcast!
Manage episode 356451346 series 3388023
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Khizra Munir is finally on the show! She's somebody I'd been meaning to speak to years and we'd been failing to coordinate but now its up! She's been in ads/brands space for many years so obviously I wanted to get her views on how the industry has changed in front of her, get some content creator perspectives from the other side, and also talk about a whole lot more. Great chat, lots of silliness.
Things discussed in this episode:
00:00 Intro and why is Khizra here and what is her job
04:57 Growing up in Lahore, going to a rich person school without actually being rich
10:16 Moving to Karachi, getting through Indus Valley
16:03 Writing a popular blog lands her a job at one of the biggest ad agencies in Pakistan
21:14 Going to India, how internet changed the industry, leaving Interflow and trying new things
29:03 All about Sattarbuksh! How the idea came around, what she did, going viral regularly
35:21 How was Khizra good at marketing/brand work on the internet from the very start?
39:04 How the branding scene shifted fully to content creators, and how they’re not all the same
45:49 Working with big creators vs up & coming, Instagram vs TikTok
51:09 She started her own podcast! Why? Why are podcasts becoming more acceptable?
57:53 Khizra has many cats and some dogs too and this is totally fine and normal
1:01:09 Sudden interlude to talk about her getting her Masters in the UK and working at a restaurant
1:05:00 Back to talking about her podcast! What’s the aim, what’s the name, WHY is the name
1:11:04 Nihari Jinn story!
1:16:52 Outro
LINKS:
Her Instagram: https://www.instagram.com/khizm/
Her Twitter: https://twitter.com/KhizM
Her new podcast!: https://www.youtube.com/@sisterplzofficial
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