176. More Than Money: Breaking down how to succeed in branding, finding your niche, and navigating the world of PR with business coach Julie Solomon

Trading Secrets

This week, Jason is joined by entrepreneur, business coach, public speaker, bestselling author, podcast host and working mom of two, Julie Solomon!
For more than 15 years, Julie has been empowering lives, including her own, and has launched several successful online programs and masterminds including, Pitch It Perfect, The Influencer Academy and Shine Mastermind. She was recently named one of the top 100 leaders in influencer marketing. Julie breaks down the importance of PR and branding, the steps to building your brand, when to bring in a publicist, how media and PR work in regards to ROI, how niching down is key, what the diamond method is, why she finds selling a $3,000 course is easier than selling a $30 book, how a huge following is not critical to monetizing, secret to negotiation, and finding your anchor price.
It’s an episode you can’t afford to miss!
To get access to Julie’s FREE class: juliesolomon.net/trading
Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Julie Solomon
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