Ben Glass: Mastering Client Value and Marketing Strategies for Success

Traffic to Leads

About Ben Glass: Ben Glass is the Founder and CEO of Great Legal Marketing and BenGlassLaw. For over a decade, he has shared his expertise with hundreds of solo and small-firm lawyers worldwide, teaching them the art of ethical and effective education-based marketing. Alongside his prominent role in marketing education, Ben practices law at his personal injury and ERISA long-term disability firm in the vicinity of Washington, D.C. An accomplished author of 14 books, he is recognized nationally for his innovative approach to adapting successful marketing strategies from various industries to the legal realm.

In this episode, Ted and Ben Glass discuss:

• Enhancing client experience and value creation in legal firms
• Transitioning from lawyer to legal entrepreneur
• Adapting legal marketing strategies for the future
• Exploring the influence of venture capital in non-firm ownership and legal marketing strategies

Key Takeaways:

• Law firms often overlook leaks in client value, stemming from poor experiences and underestimating their own worth, highlighting the importance of plugging these gaps through personalized touches, enhanced client interactions, and a mindset of offering value before seeking it.
• Crafting a successful career is about aligning your passions, ruthlessly focusing on what you excel at, and leveraging remote teams to amplify your impact, all guided by intentional thinking and continuous self-assessment.
• In the ever-evolving landscape of legal marketing, success hinges on a blend of strategic website optimization, fostering a customer-centric culture, and nurturing strong relationships with referral sources, while adapting to the intensifying competition and the influx of non-lawyer resources in the legal industry.
• In a rapidly changing landscape where lead generation and advertising are driving legal industry shifts, embracing innovative marketing strategies, prioritizing team and family well-being, and challenging conventional views can set law firms up for lasting success and growth.

"Lawyers should be living happy and fun lives. Their families should be really happy and their team should be happy. And when you solve for you, family, and team, the clients will be well served. The profession puts a client up top, which leads to a lot of misery. Clients are important, but if you don't get the first two things right, then it's really, really hard to live a happy, fulfilling, and prosperous life." — Ben Glass

Connect with Ben Glass:

Website: https://greatlegalmarketing.com/ and https://www.benglasslaw.com/

GLM Summit 2023: https://glmsummit.com/

Books: https://www.amazon.com/stores/Ben-Glass/author/B0849J7464

The Renegade Lawyer Podcast: https://podcasts.apple.com/us/podcast/the-renegade-lawyer-podcast/id1644400751

YouTube: https://www.youtube.com/GreatLegalMarketing

LinkedIn: https://www.linkedin.com/in/benglass/

Twitter: https://twitter.com/BenGlassLaw

Facebook: https://www.facebook.com/LiveLifeVeryBig

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [e-mail]

Ideas or guests for the show: [e-mail]

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