David Thomas: Effective Marketing Approaches for Motorcycle Accident Cases
Manage episode 439119854 series 3501228
About David Thomas: Dave L. Thomas is a seasoned executive in Business Development, Marketing, and Talent Acquisition, currently serving as Senior Vice President of Growth & Business Development for Law Tigers. With over 25 years of experience, he oversees nationwide business development and new market expansion, building strong relationships with key stakeholders. Dave leverages his expertise in relational marketing and community engagement to enhance firms'/companies' bottom lines, consistently delivering top-notch results and earning acclaim for his innovative strategies.
In this episode, Ted and David Thomas discuss:
- Marketing for motorcycle accident cases
- Combining grassroots efforts with traditional and digital marketing
- Exclusive partnerships as a core aspect of the business model
- Being a companion brand to law firms
Key Takeaways:
- Law Tigers uses a grassroots marketing strategy where market managers travel in branded vans to connect with local motorcycle-related businesses, similar to pharmaceutical reps, to build community relationships and drive high-value case generation.
- The company's program involves setting up a dedicated local website and landing page for each partnered law firm, which complements its existing brand rather than replacing it, thereby increasing its market reach and credibility within the motorcycle community.
- Motorcycle accident cases are significantly more serious than typical automobile cases, with over 90% resulting in serious injury or death, presenting unique challenges and complexities for personal injury law firms handling these sensitive situations.
- The firm's marketing efforts not only focus on acquiring cases but also emphasize rider education and safety, including promoting proper insurance coverage and riding practices, which in turn enhances the brand's reputation and reinforces community ties.
"We're tied to the communities that we serve. We believe that great cases come from meaningful connections with the community and authentic relationships." — David Thomas
Connect with David Thomas:
Website: https://lawtigersmarketing.com/
Email: dave@lawtigers.com
LinkedIn: https://www.linkedin.com/in/david-l-thomas-mba-715b2921/
Join leading attorneys at the 2025 Motorcycle Accident Summit, presented by The National Trial Lawyers and sponsored by Law Tigers, to enhance your firm's case strategy, marketing, and trial skills: https://motorcycleaccidentsummit.com/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: ted@juvoleads.com
Ideas or guests for the show: ted@juvoleads.com
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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