The daily drama of money and work from the BBC.
…
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Treść dostarczona przez Trndsttrs Media. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Trndsttrs Media lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The latest business and finance news from around the world, on the BBC.
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Mickey Citarella (OneBrands) | Challenger Brand Innovation & Marketing
Manage episode 269381619 series 2407825
Treść dostarczona przez Trndsttrs Media. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Trndsttrs Media lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
On today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one!
Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and likely know the definitions for, but may have yet to see these in action. On today's discussion, Jake & Mickey dive into the weeds of what it means to be a challenger brand, to disrupt a competitive category, and to connect with consumers in new ways. Sit back, have a One1Brand protein bar, and enjoy!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 odcinków
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Manage episode 269381619 series 2407825
Treść dostarczona przez Trndsttrs Media. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Trndsttrs Media lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
On today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one!
Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and likely know the definitions for, but may have yet to see these in action. On today's discussion, Jake & Mickey dive into the weeds of what it means to be a challenger brand, to disrupt a competitive category, and to connect with consumers in new ways. Sit back, have a One1Brand protein bar, and enjoy!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 odcinków
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Podobny do Trndsttrs Media Podcast
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
