Netflix.shop

Unboxing Ecommerce: Operations Behind Online Brands

James and Jennifer order from netflix.shop. Jennifer is not impressed with the shopping experience, surprising James, who didn't have the same visceral reaction. They talk about localization and get a bit emotional as they embrace the moniker MLP. In the end, they are kind of delighted with the tech stack and the story it told.
Research included these sources:

• Netflix: https://about.netflix.com/en/news/introducing-netflix-shop
• Reuters: https://www.reuters.com/business/netflix-launch-online-store-selling-show-related-merchandise-2021-06-10/
• Smithsonian Magazine: https://www.smithsonianmag.com/smart-news/netflix-house-stores-open-2025-180983085/
• Medium: https://davidjdeal.medium.com/how-netflix-is-cashing-in-on-squid-game-1998608f2c6c
• No Rules Rules: https://www.norulesrules.com/

Sites Mentioned:

• Shopify - hosted webstores: https://www.shopify.com/
• Klaviyo: https://www.klaviyo.com/
• One Trust - GDPR compliance: https://www.onetrust.com/
• Elevar - Conversion Tracking: https://www.getelevar.com/
• Google Translate - localization: https://translate.google.com/
• GTranslate: https://apps.shopify.com/multilingual-shop-by-gtranslate
• Translify: https://apps.shopify.com/translify
• Carro - Drop Shipping: https://www.getcarro.com/
• Printful - Print on Demand: https://www.printful.com/
• Geo Location - localization suggestion: https://apps.shopify.com/geolocation
• Route - Branded Tracking: https://route.com/
• ShipBob: https://www.shipbob.com

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com