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UP413 Paris 2024 Digital Debrief - Which brands popped, and why?

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Treść dostarczona przez Unofficial Partner. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Unofficial Partner lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

The Paris 2024 Olympic Games are over, the medals have been won and lost.
And now the sports business conversation shifts to who won the other game, played between some of the biggest companies in the world, each seeking to stand out in the crowd of global and local brands sponsoring, or ambushing, the Olympics.

What worked, what didn’t and how has the proliferation of digital channels changed how TOP partners and others approach the job of associating with the greatest show on earth.

Our guests are two experts in digital marketing.

Alex Balfour was head of digital at London 2012 and is co-founder of Generate Digital.

RJ Kraus is head of sponsorship intelligence at KORE Software and was co-founder of Hookit, the sponsorship measurement business acquired by KORE in 2022.

To help frame the conversation, we refer to all new KORE research insight fresh from the Games. You can access this data here.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners,
sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

  continue reading

462 odcinków

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iconUdostępnij
 
Manage episode 434574693 series 2503144
Treść dostarczona przez Unofficial Partner. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Unofficial Partner lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

The Paris 2024 Olympic Games are over, the medals have been won and lost.
And now the sports business conversation shifts to who won the other game, played between some of the biggest companies in the world, each seeking to stand out in the crowd of global and local brands sponsoring, or ambushing, the Olympics.

What worked, what didn’t and how has the proliferation of digital channels changed how TOP partners and others approach the job of associating with the greatest show on earth.

Our guests are two experts in digital marketing.

Alex Balfour was head of digital at London 2012 and is co-founder of Generate Digital.

RJ Kraus is head of sponsorship intelligence at KORE Software and was co-founder of Hookit, the sponsorship measurement business acquired by KORE in 2022.

To help frame the conversation, we refer to all new KORE research insight fresh from the Games. You can access this data here.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners,
sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner
We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

  continue reading

462 odcinków

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