Ajay Sethi of Accel on the engagement centric approach to startup building

Use Case

On this podcast in the past, we’ve talked about product-market fit, minimum viable product, jobs to be done, lean startup model, blitz scaling and several other ways startup founders approach company building.

In today’s episode, Dr Ajay Sethi, venture partner at Accel talks about a new way of looking at startup building. He calls it the engagement centric model. The model tells you when the lean startup or minimum viable product just doesn’t work.

In fact, it offers an improved framework to understand many of the questions founders grapple with. As you know, we’ve interviewed dozens of people on this topic before. And this is among the best of all. Listen in.

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