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Valentin Preobrazhenskiy, ICO fever, and how A.I. took over martech
Manage episode 189100587 series 1078200
In this week's news, Travis and Stewart talk about A.I. domination at the Martech conference in Boston, where -- seemingly -- it was the topic on the lips of marketers, speakers, and vendors everywhere. We also highlight an A.I.-powered advertising technology that is making waves: More than $250 million in waves, in fact. Finally, we bring everyone back down to earth with the less-than-stellar findings held within the pages of Brian Solis' latest State of Digital Transformation study.
Then, we interview Valentin Preobrazhenskiy of LAToken, who gives us a complete rundown of how to build a blockchain business, what it takes to gain and maintain a community of 11,000 people, and why ICOs are more about marketing than finance.
79 odcinków
Valentin Preobrazhenskiy, ICO fever, and how A.I. took over martech
VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
Manage episode 189100587 series 1078200
In this week's news, Travis and Stewart talk about A.I. domination at the Martech conference in Boston, where -- seemingly -- it was the topic on the lips of marketers, speakers, and vendors everywhere. We also highlight an A.I.-powered advertising technology that is making waves: More than $250 million in waves, in fact. Finally, we bring everyone back down to earth with the less-than-stellar findings held within the pages of Brian Solis' latest State of Digital Transformation study.
Then, we interview Valentin Preobrazhenskiy of LAToken, who gives us a complete rundown of how to build a blockchain business, what it takes to gain and maintain a community of 11,000 people, and why ICOs are more about marketing than finance.
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