Branding's a Hell of a Drug

Vent City

That’s right, Vent Citizens–it’s a new day here at VC headquarters. Dog and Skull have grabbed hold of the reins and there’s some changing afoot. What kind? How about regular, monthly episodes, or at least our best attempt at same? How about reasonable runtimes? More interviews? A brand new internal workflow model with labor distributed among all the humans and 400% more preparation before recording? Our first ep under brand new management is a doozy. The industry is hurting, so naturally we’re talking all about brands with Alex White, Kyle Beachy, Adam Burns, and Ted Schmitz. Tip toeing that fine line between making product and making art, we cover everything from the logos we doodled in notebooks to genuine professional expertise, including a few actual numbers! What do SNL and Powell Peralta have in common? How cynical is too cynical? And is “heritage” an obvious good, or should old brands get out of the way? Tempers flare, laughter rings out in the night, and by the end, we’re all much, much smarter. And would you believe it concludes with the triumphant return of the trademarked Vent City Trick Challenge? Do a pole jam, people. Find a pole jam, jam that sucker, and tag @vent.city with the clip. Some things never change: Intro music by Roar Credits music by Dylan Bryne Logo and graphic design by Michael Worful Mixed and edited by Adam Burns