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E93: HealthyCell Growth update for 2023
Manage episode 384788679 series 3526088
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HealthyCell originated from a strategic pivot. When faced with the company's downturn, Doug successfully advocated for assuming the role of CEO and redirected the company's focus toward its emerging nutritional supplements business. HealthyCell has distinguished itself by developing a proprietary oral gel formulation validated in a clinical study to significantly enhance the bioavailability of active ingredients in nutritional supplements.
Doug's innovative approach has resulted in gel products that consolidate multiple pills into a single convenient gel pack, preferred by consumers over traditional pills or liquids. Healthycell strategically markets directly to consumers online through monthly subscriptions and is swiftly expanding into brick-and-mortar retail spaces.
Having made a notable appearance on the podcast in Episode 31 on 9/12/22 after a successful fundraising round, Doug returns to provide a comprehensive update on Healthycell's remarkable growth over the past year. The discussion covers key business metrics, sales channels, ongoing product development initiatives, the anticipation of a Series A funding round in Q1 of 2024, and outlines the company's exit planning strategy.
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