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48: #48 Justin Sampson, Barb
Manage episode 439386952 series 2971530
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In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.
Sampson discusses:
- How Barb operates, including how measurement panels are created
- The evolution of panel-based measurement
- Solving the problem of zero-rated spots
- What is ‘fit for TV’ in an age of high-quality user-generated content
- Barb’s relationship with Origin, a measurement product created by ISBA
- The challenges of companies "marking their own homework" when it comes to measurement
Sampson discusses:
- How Barb operates, including how measurement panels are created
- The evolution of panel-based measurement
- Solving the problem of zero-rated spots
- What is ‘fit for TV’ in an age of high-quality user-generated content
- Barb’s relationship with Origin, a measurement product created by ISBA
- The challenges of companies "marking their own homework" when it comes to measurement
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