EP 176 - Being Seen as a Wealth of Knowledge vs Someone to Invest in with Isabella Sanchez Castañeda

Whole Damn Vibe

Today I’m interviewing Isabella Sanchez Castañeda—one of the leaders I featured inside the Latinx + Hispanic Heritage Month Pop-Up Directory on Instagram. Through this directory and interview series, my hope is to use my platform to help amplify the voices and stories of other badass latinx leaders.

Isa is a podcast strategist and producer helping entrepreneurs turn their podcast listeners into clients through her signature IsaGoodPodcast process. She took the leap into entrepreneurship only 10 months after graduating college because she knew the only secure career path is betting on yourself.

Tune in today as we dive into the biggest shift to go from being seen as a wealth of knowledge vs someone to invest in.

Inside today's episode, we dive into:

• The big decision to dive into entrepreneurship during the pandemic
• Evolving stages of entrepreneurship under the digital marketing umbrella
• The barriers to enter the corporate world as an immigrant
• Feeling imposter syndrome when entering a new industry or niche
• Realizing your story actually matters and needs to be shared with the world
• Using a podcast to promote your offers
• Even folks who have known you for years need reminders of what your offers are
• How to turn a community-based podcast into a money-making podcast
• The biggest shift to go from being seen as a wealth of knowledge vs someone to invest in
• The power of scripting your podcast episodes
• Stop making the podcast show all about you
• Getting clear with how you support folks when you diversify your marketing
• Different ways to incorporate selling into your podcast show (hard pitch vs soft selling)
• Make selling feel natural vs sounding like an ad
• Embracing the balance between the intentional hustle and the whole damn vibe lifestyle

Enjoyed the show? Make sure you rate and review us wherever you get your podcasts! CONNECT WITH ISA

Instagram: ⁠⁠instagram.com/isamediainc/ Podcast: Visible with Isa Media Inc.

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