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#30 Shocking Statistics: How to Find and Use Them
Manage episode 425700306 series 3553345
Treść dostarczona przez Commonwealth Partners. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Commonwealth Partners lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
- In the 1980's a $640 toilet seat became a powerful symbol of government waste
- A single, well-chosen number can make your point and stick in people's minds
- Effective shocking statistics are:
- Relatable
- Have emotional impact
- Unique and memorable
- Five questions to ask when crafting a compelling statistic:
- What's the one thing you want your audience to remember?
- Is there one number that shows this best?
- Can flipping the number create more impact?
- Can you make it a story, not just a statistic?
- Would a normal person find this interesting?
- Combine relatability, emotional impact, uniqueness, and storytelling to craft a memorable number
- Test your statistic with regular people to ensure it resonates
For more tips on using shocking statistics effectively, refer to the accompanying PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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