The Digital-First Executive who is Leading the Iconic Gen. Z Brand we All Know and Love, with Brie Olson, CEO of PacSun

Woman Inc.

Brie Olson is the Co-CEO of Pacsun, the popular youth retailer. Ms. Olson has

played an instrumental role in building and strengthening Pacsun’s brand

through innovative strategies with a Gen Z focus, including leading Pacsun

as the first retailer in its space to accept Bitpay.

As an Innovative, tech-centric retail executive who consistently drives brand

strength and revenue growth through game-changing merchandising and

marketing initiatives, Brieane leads with creativity, innovation, and a digital

first mentality.

During her tenure at PacSun, Olson spearheaded innovative collaborations

for the LA based lifestyle brand, including working closely with Kanye West

on his first clothing launch for Donda in 2013, and the signing of Kendall +

Kylie clothing partnership exclusive to PacSun when the girls were 12 and

15. She also took PacSun global with the first ever shop footprint in London,

launching both Men’s and Women’s shops at Selfridges in 2018 with launch

parties hosted by PacSun partners Jerry Lorenzo. She has also promoted

both her VP’s of Merchandising from within the company, true to her core

leadership belief in nurturing in-house talent.

Brieane graduated from the University of California, Berkeley with a

Bachelor of Arts, Mass Communications & Business and attended Harvard

Business School’s Advanced Management Program, where she is currently

an AMP Ambassador. She is a board member at Women In Retail

Leadership, Shoptalk, Pacsun and Design Thinking for UC schools. She

currently resides in Newport Beach, California with her two children, Colette

and Rousseau, ages 8 and 10.