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Selling Your Company’s Unique Story with Stephanie Dailey of Steven Dailey Construction
Manage episode 445844228 series 3609215
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Every business needs a story. Steven Dailey Construction's story is its people, its reputation, and its community. On this episode of Women at WIRC, Vice President Stephanie Dailey shares how the contractor shares its story to gain clients through its website, community involvement, social media, and more. "We don't do any marketing. The most marketing that you'll see come out of us is my Instagram," says Dailey. "And even at that, you'll notice it's not a lot of promotion of our company. And it's definitely not purposefully directed to clients." Listen to the full podcast to hear the varied ways Dailey showcases the contractor's unique value propositions. 00:00 Meet Stephanie Dailey: A Construction Industry Innovator 00:32 From Architecture to MTV: Stephanie's Unique Journey 01:10 Returning to Construction: A Family Legacy 01:53 Building a Reputation: The First Female President of Utah Valley Home Builders Association 02:15 Innovating with Jobsite Codes: A Tech Venture 04:24 The Power of Storytelling in Client Relationships 07:08 Unique Business Practices: Setting Steven Dailey Construction Apart 11:51 Revamping the Website: A New Approach to Marketing
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