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Work Matters S4E7: Tristin Brisbois - Intrapreneurship
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In today's episode, Thomas talks with Tristin Brisbois about intrapreneurship - how to create a successful innovative venture within a large company. Tristin is the director of PepsiCo's Advanced Personalization Ideation Center, where she is building personalized digital solutions. Providing a peek into Pepsico's Aspire2Be app which uses face scan technology to reveal the biological age of consumers, she shares her experience of bringing personalization to consumers at scale, creating a frictionless experience that's accessible, engaging, and enjoyable.
She outlines the factors that contribute to successful intrapreneurship in large organizations (sponsorship, guiding boards, resourcing). Tristin shares the typical obstacles for corporate intrapreneurs and how to overcome them. She details her approach to attract talent, shares lessons learned, and reveals how being patient, putting ego aside, cross-team collaboration, and a supportive guiding board contributed to her success.
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