Everyone Is a Marketer (Even Accounting, Finance, HR People and etc.) with Jonathan Tesser (MBA ’08)

Zicklin GCMC Podcast

In this episode, Zicklin MBA alum Jonathan Tesser (MBA ’08), VP Research and Insights at NYC & Company, speaks with Justyn Makarewycz about one of Jonathan’s recent LinkedIn posts that everyone is a marketer (https://www.linkedin.com/posts/jonathan-tesser-a2a1852_humanfirst-marketing-activity-6663421401866792960-yQR3), even those who are or are aspiring to be accountants, financial leaders, HR professional or statisticians. Repeat: this episode is not only for those in or aspiring to be marketers.

Jonathan is an insights professional with over 15 years’ experience learning about people through data and insights. Topics discussed in the conversation include:

• No matter a person’s background or job, using marketing fundamentals such as knowing your audience, understanding what’s important to them, targeted communication, etc., will help you in career and life
• How being “other-focused” sets people apart
• “Outcome independence” can change a person’s perspective in very positive ways

Books mentioned in the podcast include

• How to Win Friends & Influence People by Dale Carnegie
• Influence: The Psychology of Persuasion by Robert Cialdini
• To Sell Is Human by Daniel Pink

The episode is hosted by Justyn Makarewycz, Associate Director of Employer Relations at the GCMC (https://www.linkedin.com/in/justyndm/). To connect with the GCMC, email us at [e-mail] to schedule an appointment. Thank you for listening!