Najlepsze podcasty z kategorii: Branding Agency (2025)

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The Brand Power of Retail Pop-ups 20:13

4d ago20:13

20:13

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connec…

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How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity 29:36

5d ago29:36

29:36

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how su…

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How GLI Takes Incredible Technical Things and Makes Them Understandable 9:31

7d ago9:31

9:31

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: …

1
GLI’s VR Lab Tour Marketing Campaign 17:12

8d ago17:12

17:12

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: Email /…

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Employing the Right Audience-Targeting Solutions 23:15

11d ago23:15

23:15

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also e…

1
Addressing the Major Challenges Facing CMOs 27:03

11d ago27:03

27:03

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with c…

1
Where Sales and Brand Marketing Intersect 36:58

27d ago36:58

36:58

ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show Notes Connect With: Nigel Thomas: Website // LinkedIn // Twitter The Rebrand Podcast: Email // Link…

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Using Brand Marketing to Grow Your Newsletter 17:41

28d ago17:41

17:41

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subs…

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How to Build Successful Customer Communities 13:04

1M ago13:04

13:04

Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Superpowers," Jon shares insights on leveraging marketing techniques to foster engagement and loyalty within…

1
My New Book, "Marketing Superpowers" 15:57

1M ago15:57

15:57

Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create demand and connect with audiences will be the focus of the conversation. Connect With: Jon Davids: Website // …

1
Using Music As a Creative Expression of Your Brand 15:54

1M ago15:54

15:54

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a …

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Assimilating A "Hero Product" Into A Creative Brand Campaign 14:47

1M ago14:47

14:47

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examp…

1
Why Brand Awareness is Overrated 22:51

1M ago22:51

22:51

Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their focus from brand awareness to metrics like brand engagement and advocac…

1
Challenging & Innovating Conventional Marketing Concepts 27:18

1M ago27:18

27:18

Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, lea…

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The New Era of Marketing & Content Graphing 17:13

2M ago17:13

17:13

Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and consumers. Explore Taylor's insights on personal advertising consulting …

1
Why Legacy Brands Are Falling Behind 26:40

2M ago26:40

26:40

Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind and the evolution of marketing and advertising. Connect With: Taylor Roy: Website // LinkedIn The Rebrand…

1
The Role of Marketing in Mergers & Acquisitions 18:29

2M ago18:29

18:29

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merger. Ondar shares insights on mitigating risks, maintaining brand consi…

1
Rebranding in the Financial Industry 13:51

2M ago13:51

13:51

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union shares insights on strategic rebranding in the financial industry. With over 80 years of experience and a strong presence across multiple states, Kinecta offers a comprehensive range of financial services. Ondar delves into the importance of rebranding to differentiate and succe…

1
Revolutionizing Creativity for Optimal Performance 13:38

2M ago13:38

13:38

Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. While award-winning creative can be visually impressive, effectiveness is the key measure. An ad's success hinges on its ability to move the customer towards a specific action, such as visiting a landing page. Ultimately, even an "ugly" ad can be successful if …

1
How to Turn Around An Underperforming Campaign 20:23

2M ago20:23

20:23

Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. Before diving into strategies to turn around an underperforming campaign, it's essential to pinpoint the root causes. However, many marketers make the mistake of blaming channels for poor performance instead of analyzing key metrics such as click-through rates,…

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Creative Branding for Big Brands Like GE 20:40

2M ago20:40

20:40

Chief Creative Officer Ian Grody from Giant Spoon, an innovative and culture-driven agency, delves into the world of creative branding for big brands like GE. Discover how Giant Spoon's unique approach to blending creative, media, and strategy has led to transformative work for renowned companies. Explore the importance of storytelling and brand di…

1
Making the Most of Creative Branding with Walmart Maker's Studio 14:19

2M ago14:19

14:19

Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and collaborates with top brands like GE, HBO, and Netflix to create impactful campaigns. Gain insights into the i…

1
Why Brands Must Avoid the "Purpose Void" 12:53

3M ago12:53

12:53

Head of Strategy at FutureBrand North America, Lynne Field, delves into the importance of brands avoiding the "Purpose Void." She explores how brands can authentically incorporate social responsibility and purpose-driven initiatives into their brand strategy without falling into common traps. Lynne shares insights on key indicators that signal a br…

1
Celebrating Strategic Brand Bravery 18:15

3M ago18:15

18:15

Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage brands that resonate with consumers globally. Lynne's insights shed light …

1
Positioning Your Brand for the Black Consumer Audience 18:17

3M ago18:17

18:17

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect wit…

1
Driving Relevance Back to A 40 Year-Old Brand 24:12

3M ago24:12

24:12

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is exactly what drove BET to rewrite its brand strategy, ensuring its conti…

1
The Intersection of Fashion Social Media & Brand Marketing 22:39

3M ago22:39

22:39

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and informed by consumer feedback. Today, Shayna discusses the intersection o…

1
Creative Fashion Brand Partnerships 23:57

3M ago23:57

23:57

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the reach and impact brands need in today's marketing landscape. Today, S…

1
Growth Marketing for Large Brands vs Startups 13:58

3M ago13:58

13:58

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depending on a company’s size, budget, and resources. Today, Denis discusses…

1
Insights from Leading Marketing Strategies at Lyft & OpenTable 14:23

3M ago14:23

14:23

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of marketplace businesses, striking a balance between customer acquisitio…

1
Why Education Needs A Rebrand 18:55

3M ago18:55

18:55

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk fa…

1
Building A Brand for Gen Z 20:48

3M ago20:48

20:48

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their …

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The Importance of Brand Marketing in Baby Products 12:52

3M ago12:52

12:52

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Brand trust and awareness play a critical role in influencing purchasing decisions in the baby product vertical. In this high-stakes environment, where every decision feels monumental, brand marketing becomes an essential tool for baby produc…

1
Driving Brand Awareness with Customized Partner Content 14:39

4M ago14:39

14:39

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Learning from the downfalls of Babies R Us and ByeByeBaby, Babylist took a strategic approach to physical retail. Last summer, they opened a Beverly Hills showroom, partnering with various brands to create engaging brand experiences, propelli…

1
Establishing Your Agency in New Markets and Overseas 19:44

4M ago19:44

19:44

Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with ent…

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The Future of Digital Advertising 23:53

4M ago23:53

23:53

Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for local relevance with brand consistency to navigating cultural and legal…

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Loyalty Programs Drive Entertainment Brand Marketing 17:50

4M ago17:50

17:50

Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. The world of children's entertainment is fiercely competitive, and keeping families engaged and returning for more is a constant battle. While loyalty programs can be the game-changer, marketers must design …

1
Refreshing An Evergreen Brand For A Younger Audience 6:20

4M ago6:20

6:20

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Uniting Your Inner Turmoil with Your Outer Self 19:25

4M ago19:25

19:25

Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Building an empire often means an intense focus on external validation – accumulating things, achieving recognition, and chasing that elusive feeling of hyper-growth. However, many entrepreneurs discover that the next accomplis…

1
Entrepreneurs Can Be Driven and Have Peace 38:12

4M ago38:12

38:12

Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Entrepreneurs are renowned for their relentless drive and ambition. However, achieving long-term success relies on striking a crucial balance: maintaining that drive while fostering a sense of peace and well-being. Today, Rob d…

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Utilizing A Literary Approach to Brand Marketing 28:26

4M ago28:26

28:26

Noah Lekas, Freelance Writer and Editor, explores brand storytelling and literary approaches in marketing. Amid AI and the attention economy, the future of marketing lies not just in the product or idea itself, but in the narrative that surrounds it. This narrative, when authentic and deeply understood, becomes the compass guiding every aspect of a…

1
Narrative Brand Marketing for Honest Tea 11:34

4M ago11:34

11:34

Noah Lekas, a Freelance Writer and Editor, delves into brand storytelling and literary approaches in marketing. While data is crucial for understanding our audience, it's the stories we tell that truly resonate with them. Transforming insights into compelling narratives not only captures attention but also creates lasting connections with our audie…

1
Maximizing In-House Marketing Competencies 14:22

4M ago14:22

14:22

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Companies are bringing roles like graphic designers and copywriters in-house, but for these in-house teams to succeed, they must lay the necessary groundwork. From hiring project managers with industry knowledge to collaborating with external a…

1
Revolutionizing In-House Marketing 13:35

4M ago13:35

13:35

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, …

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Succeeding in Experiential & Branded Activations 23:39

4M ago23:39

23:39

Sarah Early, Head of Emerging Platforms, UTA Entertainment and Culture, at UTA, delves into content and brand activations. Consumers today crave immersive experiences that connect with them on a deeper level, fostering brand loyalty and driving meaningful interactions. But simply creating a "stunt" isn't enough anymore to succeed in this dynamic sp…

1
The Best Content Right Now for Brand Campaigns 16:00

4M ago16:00

16:00

Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns leverage cultural moments to reinforce established brand messages, fos…

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Amazon Australia's Small Business Start-Up Campaign 12:11

5M ago12:11

12:11

aphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's sm…

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Facebook Australia's Gift Guide Campaign 15:21

5M ago15:21

15:21

Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and e…

1
The Future of Brand & Agency Relationships 14:02

5M ago14:02

14:02

Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology to cr…

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AI for Brands and Agencies 15:57

5M ago15:57

15:57

Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration emerges as a vital tool to navigate this changing landscape, streamlining…

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