Najlepsze podcasty z kategorii: Playbooks (2024)

StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data …

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Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior 21:33

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2y ago21:33

21:33

Bamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/Autor: Gen Furukawa

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How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov 18:26

2y ago18:26

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Rush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/Autor: Gen Furukawa

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How To Grow Your Shopify App, with Deb Mecca 32:46

2y ago32:46

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Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app id…

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How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk 28:06

2y ago28:06

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Optimonk: https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_ericAutor: Gen Furukawa

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How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price 24:12

2y ago24:12

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BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and se…

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Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry 34:12

2y ago34:12

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SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is wor…

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Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria 20:39

2y ago20:39

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Show Highlights: 1:10: Danavir's philosophy on email 06:16 How Danavir builds out post-quiz flows 14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarria Linked In: https://www.linkedin.com/in/danavirsarria/Autor: Gen Furukawa

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How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk 27:02

2y ago27:02

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Check out Zeenk: Zeenk.com Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/ Brian on Twitter: @bebermanAutor: Gen Furukawa

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How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport 26:09

2y ago26:09

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HIGHLIGHTS: 5:35: How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddles…

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How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino 24:55

2y ago24:55

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HIGHLIGHTS 03:07: Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture NOTES: Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In: https://at…

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How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman 17:45

2y ago17:45

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Find Anne Online: https://annezuckerman.com/ https://beziwoman.com/Autor: Gen Furukawa

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How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team 31:40

2y ago31:40

31:40

HIGHLIGHTS: 02:11 - How Andrew Scaled To 8 figures as a one-person team 08:24 How to do keyword research to identify easy organic traffic opportunities 15:11 How to approach omnichannel marketing to improve the customer experience 22:03 How to capture customer data from an Amazon purchase LINKS: Blue Tuskr - https://www.bluetuskr.com/ Andrew’s Podc…

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The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot 31:01

2+ y ago31:01

31:01

Highlights: 04:08 - The framework to understand your Customer Value Journey 12:20 - Why Performance Max is the future of paid marketing 22:57 - How Jordan leveraged SMS Marketing for a $109k campaign 28:31 - Why Ambassadors are still a huge arbitrage opportunity LINKS: upGrowth Commerce - https://upgrowthcommerce.com/ The Kindred Studio - https://s…

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How To Create ROI-Driven Email Marketing That Grows eCommerce Brands 37:42

2+ y ago37:42

37:42

Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations.Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that k…

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How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos 40:34

2+ y ago40:34

40:34

Find Brad on Twitter: https://twitter.com/bhoos The Outloud Group: https://www.outloudgroup.com/Autor: Gen Furukawa

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How To Launch Shoppable Live Streams that Convert, with Sarah Williams 27:51

2+ y ago27:51

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Sarah Williams website - https://sarahwilliams.tv/ Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=enAutor: Gen Furukawa

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How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera 27:45

3y ago27:45

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Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/ Referral Candy Website: https://www.referralcandy.com/Autor: Gen Furukawa

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How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus 31:02

3y ago31:02

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Learn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/Autor: Gen Furukawa

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How To Get 20% of All Revenue from SMS Marketing - with Attentive’s Blake Imperl 30:59

3y ago30:59

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Links: Blake on Twitter Attentive Mobile Highlights: 04:03 - 3 Fundamentals to building an SMS strategy 15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement 21:26 - How to use customer data to improve personalizationAutor: Gen Furukawa

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The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer 33:22

3y ago33:22

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Learn More About Encircled: https://www.encircled.co/ Check out Kristi’s podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2Autor: Gen Furukawa

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The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan 40:27

3y ago40:27

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Check out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground: https://www.sullytyler.com/Autor: Gen Furukawa

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The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais 28:02

3y ago28:02

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Show Highlights: 01:50: A breakdown of Samar's email audit checklist 10:30 Why Samar creates visual wireframes along with her email copy 16:25 How Samar hooks customers to repeat purchases 21:17 Content frameworks to make email creation easier (and more powerful) Links: Samar's Website: https://samarowais.com/ Samar on Twitter…

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How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez 31:15

3y ago31:15

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JOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 - The Founding Story behind JOI 08:24 How Hector educates customers about a new product type 17:30 How JOI addresses customer objections to price to improve conversion rates 22:12 What the segmentation of their marketing looks like 24:24 How H…

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How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster 37:24

3y ago37:24

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Conversation Highlights: 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities 08:01 - How savvy copywriting can drastically improve sales 11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance 21:08 - How to create a customer experience to truly differentiate from other brands 27:47 …

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How To Sell More With Video Shopping, with Claudiu Cioba 38:06

3y ago38:06

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LINKS: Learn more about VideoWise - https://www.videowise.com/ Claudiu on Twitter: https://twitter.com/claudiucioba Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/ HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page 16:15- How to use creative constraints to your advantage 18:55 - How to provide the right guid…

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Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster 40:53

3y ago40:53

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Find Jessica online: Website: https://ecommercebadassery.com/ Facebook: https://www.facebook.com/ecommercebadassery Instagram: https://www.instagram.com/ecommercebadassery/ LinkedIn: https://www.linkedin.com/in/jessicatotillo/Autor: Gen Furukawa

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Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald 42:29

3y ago42:29

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SHOW HIGHLIGHTS: 04:52: Why you need an objective perspective to improve your customer site experience. 07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz 14:22 Why Jon believes that disconting is not optimization 27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon’s …

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How To Create A Bulletproof Marketing Strategy, with Chloe Thomas 28:52

3y ago28:52

28:52

eCommerce MasterplanAutor: Gen Furukawa

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How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie 35:25

3y ago35:25

35:25

Highlights: 02:55 - How to identify the most profitable high-purchase-intent keywords 08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns 18:18 - How To Introduce Pains and Problems In A short video ad 23:58 - How Jeremy helped a brand overcome the challenge of getting banned on Facebook Links: Built To S…

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What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye 26:16

3y ago26:16

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Electric Eye website Chase Clymer on Twitter Conversation Highlights: 01:54- The 3 main metrics that Chase focuses on for growth 06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant 15:15 - The challenges of building a compelling subscription DTC brand 17:45 - The content framework for User Generated Content at…

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The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz 25:48

3y ago25:48

25:48

Lauren's website - http://theloft325.com/ Instagram - https://www.instagram.com/theloft325/ CONVERSATION HIGHLIGHTS: 02:20 - How to capture attention in the first 3 seconds of an ad 06:26 - Lauren explains her creative strategy for phone case brand Peel 10:28 - How Feat, an athletic brand, creates differentiation through creative ads 18:21 - Storyt…

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How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski 34:07

3y ago34:07

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00:37 - How Yoni identified challenges of scaling growth at an agency 13:01 - How to avoid the most common pitfalls of hiring an offshore VA 17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150 22:08 - The unit economics of a VA and how it compares to a full time employee 27:21 - Why founders need to understand where the…

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How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III 29:20

3y ago29:20

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LINKS: Hair Craft Co website: https://haircraftco.com/ Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/ CONVERSATION HIGHLIGHTS: 00:50 - How Leo founded Hair Craft Co out of college 07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews 09:49 - What the customer education process looks like for new cu…

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THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY 32:43

3y ago32:43

32:43

Find Susan Online: Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/ Sock Doggo - https://sockdoggo.com/ Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/ HIGHLIGHTS: @0:55 - How Susan started in retail and ecommerce 20 years ago @07:32 - How Susan sourced her products for Sock Doggo @11:59 - How S…

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How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw 29:45

3y ago29:45

29:45

McGaw.io UTM.io SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur? 05:31 How a customer data platform can add value to your tech stack 08:18 How to personalize at scale based on what a customer views 14:38 how to set up UTMs to add insights into attribution 23:12 How to identify red flags in attribution m…

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How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir 23:47

3y ago23:47

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LINKS: Teelixir Daniel on Instagram Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir 04:33 The Impact of COVID-19 on Teelixir's growth 07:23 What channels have been working for driving brand awareness? 08:44 How giveaways are a growth strategy to find the right audience 10:15 How a quiz accomplishes key marketi…

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The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri 39:13

3y ago39:13

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Paul on Twitter: @benigeri Archive.ai SHOW HIGHLIGHTS: 01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive 03:17 Why focus on Nano-influencers as opposed to larger influencers 06:28 What are the mechanics of an effective influencer campaign? 13:14 How H.V.M.N. allocated marketing budget based on channel …

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How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson 32:30

3y ago32:30

32:30

Find Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget 10:02 How Laurel captures leads & converts 40% of revenue from email 11:40 The framework that Laurel follows in her 7 part Welcome flow 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price. 26:13 How…

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Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep 27:47

3+ y ago27:47

27:47

HIGHLIGHTS: 0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially 04:33 How Manta Sleep is generating brand awareness and traffic 06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes 09:53 How Mark uses a Quiz Funnel to improve his marketing 14:59 A breakdown of the Manta Sle…

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How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors 39:35

3+ y ago39:35

39:35

Find Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 - A brief overview of how Mergers & Acquisitions work 10:06 - What are the multiples for ecommerce brands today? 13:23 - How do you quantify the value of a brand in an acquisition? 24:26 - What are the main metrics that are reviewed for a valuation? 27:57 - How to minimize risk when go…

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What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake 31:21

3+ y ago31:21

31:21

Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 - How to balance fast growth and inventory and cash flow management. 3:36 - The key financial metrics you need to be monitoring every day. 6:30 - What do you need to look at to do your fin…

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How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez 32:47

3+ y ago32:47

32:47

Highlights: 0:52 - Instacart and its growing importance in the pandemic 8:46 - Ownership and analysis of customer data 12:46 - How to identify keywords, and opportunities, with Instacart paid search 16:16 - How to get initial traction when a brand launches 24:10 - How to prioritize when resources are limited SpringHill Digital's website…

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eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty 37:46

3+ y ago37:46

37:46

HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy 7:16 - On zero-party data vs. first-party data--and why you want both! 10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation 17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience. 22:02 - H…

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How to Double the Performance of your Existing eCommerce Referral Program with Jay Gibb 36:23

3+ y ago36:23

36:23

What’s a simple way to make more sales and reduce customer acquisition costs? A referral program. Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know. CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition…

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The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley 38:58

3+ y ago38:58

38:58

HIGHLIGHTS: 4:30 - How Andy defines a great user experience. 11:21 - The framework and requriements for running successful A/B testing 19:15 - The impact of iOS 14.5 on eCommerce conversions 27:01 - How to gather customer insights that can drive better marketing Creatively Disruptive’s websiteAutor: Gen Furukawa

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How To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen Rasmussen 38:14

3+ y ago38:14

38:14

HIGHLGHTS: 1:07 - Why data is like meat (hint: it spoils very fast) 5:52 - How historical data can be fine-tuned for your predictive model 13:50 - The future of personalization and ecommerce shopping experiences 23:52 - What Steen recommends for KPIs to track for ecommerce brands 31:10 - How to balance short term gains with long-term user LINKS: II…

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Customers Over Clicks - How To Create Customer Value, with Will Laurenson 28:50

3+ y ago28:50

28:50

Highlights: 1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience. 12:41 - How Will uses fit finder quizzes to improve the cusotmer experience. 17:46 - Different Personalization tactics Will recommends 21:22- To discount, or not? Sites: Will on Twitter Customers Who ClickAutor: Gen Furukawa

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How Postscript Is Building The Future of SMS Marketing, with Corinne Watson 31:51

3+ y ago31:51

31:51

Highlights: 4:12 - Why segmentation is the foundation for success with SMS 7:30 - How to turn a one-way SMS campaign into a two-way conversation 10:33 - SMS as a relationship-building channel vs revenue channel 13:03 - What's the ideal ratio of educational campaigns to conversion-focused campaigns for SMS 16:10 - effective strategies to grow an SMS…

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