Discussing Arizona State football each week with a look at the top six topics.
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Do you enjoy outdoor recreation, or want to learn more about Arizona’s outdoor scene? You know…Camping, hiking, mountain biking, fishing, wildlife and bird watching, and more! Join us every other Wednesday as we discuss adventure, beautiful places, and hidden treasures in Arizona’s state parks! Whether you’re a seasoned outdoor veteran or someone looking to get into outdoor recreation, there’s something in this podcast for you!
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Copper State of Mind: public relations, media, and marketing in Arizona
HMA Public Relations | PHX.fm
Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Pre ...
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Arizona Remains Undefeated, Titans with Another Statement Win, Chiefs Struggles Continue, and More
Fredy Moore
Michael Carlyle looks back at Week 7 in the NFL. Cardinals improve to 7-0. Bengals take a huge step forward. Titans with another statement victory. Is the magic gone for Mahomes and the Chiefs? Plus, we preview tonight's Monday Night matchup between Seattle and New Orleans, and the latest news and notes and more.
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Public Relations in a Polarized Post-Election Environment
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As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk…
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Navigating Ownership Transitions: Behind the Scenes of a PR Firm Buyout
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Abbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson…
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New to camping? Want to make your weekend outdoors a success? This information-packed episode cuts the learning curve for any camper looking for new techniques to improve your overnight experience in the outdoors. Hear from experts on the equipment you'll need, the food you can prepare and make at camp, selecting your campsite and being safe out th…
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Announcing (drum roll, please 🥁)... the 2023-2024 Opt Outside Photo Contest at Arizona State Parks! Join us in this episode to hear all about the photo contest, its categories, and sweet prize packages. See the full contest details, rules, deadlines, and submission form at AZStateParks.com/photo-contest. Professional photographer for Arizona State …
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Go outside... it's good for your health!
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Humans seem to be hardwired for nature, but did you know there is an actual term for this feeling? It's the concept of biophilia, and research is helping medicine incorporate time in the outdoors and a connection to nature with our health! Dr. Brent Bauer, a general internal medicine physician at Mayo Clinic in Rochester, Minnesota joins us on the …
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Going underground with the Kartchner Caverns Cave Unit
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For Chelsea Ballard, the world underneath the ground we stand on has always had a draw. She earned a Karst Hydrogeology degree and went on to work in several different caves before moving to Arizona to lead our Cave Unit team at Kartchner Caverns State Park. In this episode, Chelsea shares what excites her about working in the unique ecosystem of c…
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Just Wingin' It with Arizona Birding Expert Richard C. Taylor
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If there's anyone who knows Arizona's birds, it's our guest Richard "Rick" C. Taylor, who literally wrote the book Birds of Arizona! On this episode we fly into the amazing world of the elegant trogon, ruffs, Scott's oriole, sparrows, hummingbirds and so much more. Whether you're a beginning birder or a seasoned ornithologist, you'll be delighted b…
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Stars, Snails, and Social Media: Sonoran Insiders Program in the Spotlight
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The Sonoran Insiders program promotes and amplifies good stewardship and responsible outdoor recreation in the Sonoran Desert and landscapes across Arizona. The group hosts fun and informative Insider Experiences for program ambassadors. Apply to become an ambassador HERE or learn more about becoming a partner for the Sonoran Insiders HERE. Want to…
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Remembering the Granite Mountain Hotshots: A conversation with Lew Theokas
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Lew Theokas, the grandfather of Granite Mountain Hotshots crewmember Garret Zuppiger, joins Arizona State Parks team member Ken "Gecko" Sliwa for a conversation to remember the hotshots who lost their lives fighting the Yarnell Hill Fire on June 30, 2013. Lew is a former wildland firefighter and currently serves as the Public Relations Officer for …
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Remembering the Granite Mountain Hotshots: A conversation with Ben Palm
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Ben Palm, former fire chief for the town of Yarnell, joins Arizona State Parks team member Ken "Gecko" Sliwa for a conversation to remember the hotshots who lost their lives fighting the Yarnell Hill Fire on June 30, 2013. Ben served as the Yarnell Fire Chief after the fire up through 2019, and currently works as the department's Assistant Chief an…
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Remembering the Granite Mountain Hotshots: A conversation with Karen Norris
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Karen Norris, the mother of Granite Mountain Hotshots crewmember Scott Norris, joins Arizona State Parks team member Ken "Gecko" Sliwa for a conversation to remember the hotshots who lost their lives fighting the Yarnell Hill Fire on June 30, 2013. Karen is a founding member and sits on the board of the Granite Mountain Interagency Hotshot Crew Lea…
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Remembering the Granite Mountain Hotshots, 10 Years Later
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This episode is dedicated in tribute to the Granite Mountain Hotshots who lost their lives in the Yarnell Hill Fire on June 30, 2013: Andrew Ashcraft, Robert Caldwell, Travis Carter, Dustin DeFord, Christopher MacKenzie, Eric Marsh, Grant McKee, Sean Misner, Scott Norris, Wade Parker, John Percin Jr., Anthony Rose, Jesse Steed, Joe Thurston, Travis…
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Sometimes all it takes is a little knowledge to change fear into fascination. That's why Phoenix Herpetological Sanctuary joined us on this episode: to reintroduce to the world of snakes. Katelyn Garcia, the sanctuary's Education & Outreach Director as well as Cale Morris, Venom Manager for the sanctuary, help us understand the importance of these …
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Save It! The Case for Historic Preservation
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What is historic preservation and how can any resident or visitor be a part of it? Arizona's State Historic Preservation Officer, Kathryn Leonard, joins us on the show to share. We discuss the many sides of historic preservation, from the ideological perspective of anchoring us to our past and providing tangible ways for future generations to under…
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Feeling Hot, Hot, Hot! Arizona's Summer Weather with State Climatologist, Dr. Erinanne Saffell
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Understand Arizona's climate and its potential dangers with this episode's guest, Dr. Erinanne Saffell. Dr. Saffell is Arizona's State Climatologist and she breaks down our state's diverse climate and the role elevation change plays in our weather, as well as factors like the urban heat island effect and practical measures homeowners in Arizona's l…
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Campfire Cooking with Lexi from Roam Lab
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Listen in as Lexi with Roam Lab simplifies cooking at the campsite! With a little bit of planning and at-home prep work, you can have delicious meals that fuel your next adventure. Lexi and her husband Chris travel full-time and have mastered the art of campsite cooking. Learn how to cook over a campfire and the tricks of heat distribution. Try out…
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Earth Day with Arizona State Parks Rangers!
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This episode is in celebration of Earth Day! Earth Day is an annual, global event on April 22 that has been going strong for 53 years after it was first created in 1970 to draw attention to environmental protection. To discuss Earth Day and better understand how we can all do our part to protect Arizona's natural resources and beautiful outdoor spa…
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Arizona extreme adventures with Henley Phillips
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Meet adventurer, thru-hiker, mountain biker, backpacker, ultra-runner, hiker, and camper Henley Phillips. Based in Tucson, Arizona, Henley has taken on outdoor adventures across the world. He loves coming up with creative ways to explore new areas and connect destinations on the map with the trail less traveled. Henley will inspire you to try somet…
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Floating into the world of Butterflies
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Adriane Grimaldi, Education Director of Butterfly Wonderland, takes us into the amazing world of butterflies in this episode. There are 28,000 butterfly species around the world and Arizona is home to a whopping 334 species--second in diversity of butterfly species only to the state of Texas! Adriane shares where and when you can observe them here …
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Nick Teschler and Conrad Demecs with FishIn48 know Arizona's bass and their favorite habitats. They join us on the show to tell anglers their secrets, including where to find bass, the lures they're most successful with, and when to get on the water. Nick and Conrad also regularly contribute to Arizona State Parks and Trails' online Fishing Report …
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On Location at Tonto Natural Bridge State Park
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Neil and Elisabeth travel up the Mogollan Rim and near Payson, Arizona to record on location at Tonto Natural Bridge State Park. Park Manager, Andrew Young, and Assistant Park Manager, Katie Ferguson, join the show to share about the plants, wildlife, and geology that make Tonto Natural Bridge one-of-a-kind. They also share the lesser-known history…
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Life on the Open Road with Jeff and Patti Kinzbach from Rocking the RV Life
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It's an ever increasingly-popular lifestyle: sell the house, pack the stuff in storage, and hit the open road full-time to see our country's beautiful places. That's what Patti and Jeff Kinzbach opted for upon retirement, and they haven't looked back since... only forward to the next adventure! As their RV travels began, so did a new project to sha…
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Minisode: Kicking off 2023 and a look back on last season
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Welcome in the New Year with Neil and Elisabeth as they kick off Season 4, discuss plans for 2023, and take a look back over the episodes of Season 3. What do you want to hear from the podcast in this new season? We want to hear from YOU! Send your topic ideas and even speaker recommendations to pio@azstateparks.gov. Don't forget to rate and review…
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Sitting under the stillness of a pitch-black sky, illuminated only by celestial bodies, fills you with a sense of peace and wonder... it's something everyone should get to experience. Conserving our dark skies is important on many levels, from human health, to the preservation of wildlife habitat and migration, to energy conservation, and more! Ama…
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Having Fun Giving Back with A Year To Volunteer
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From planning retirement to launching a national movement... Phil and Shar Roos are most definitely NOT bored. They created an RV-centric volunteer organization called A Year to Volunteer with a goal to give at least 365 days of volunteering in all 50 states. They rally together volunteers from all over the country to help improve parks and other c…
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Explore More of Arizona with the AZ Parks Passport
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Want to have more Arizona adventures but not sure how to fit it all in? Josh Coddington with the Arizona Office of Tourism and Lauren and Owen from The AZ Hikeaholics join us on the show to share their best tips. These guests are pros at making the most of every minute exploring the Grand Canyon State. They share how to use a free tool, the digital…
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Your Chance to Win Big with an Arizona Adventure!
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We're back from summer break and jumping into fall with an exciting new way to explore Arizona's state parks! Shelby Alessi with the Arizona Lottery joins us on the podcast to talk about the Arizona Adventure promotion. Arizona Adventure celebrates our great state by combining a unique $5 scratcher lottery ticket set against a backdrop of three ico…
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Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast
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How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded…
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In The House With ... Jackie Yoder of Wilde Wealth Management
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with …
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In The House With ... Melanie Green of Fish & Richardson
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law fi…
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In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She …
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Talking Conservation with Michael Cravens of Arizona Wildlife Federation
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Learn about the mission and programs of Arizona Wildlife Federation (AWF) and its influence in wildlife and habitat conservation here in the Grand Canyon State. AWF is dedicated to educating, inspiring, and assisting individuals and organizations to value, conserve, enhance, manage, and protect wildlife and wildlife habitat. Advocacy and Conservati…
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How to React to Controversial Topics
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When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when …
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The Verde River... Kayak it, love it, protect it
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To paddle down the Verde River even once is to fall in love with this beautiful waterway. It sustains life and provides endless outdoor recreation. Water is a rare and precious commodity here in the desert, and the Verde River shouldn't be taken for granted. That's why we invited Doug Von Gausig, Executive Director of the Verde River Institute, to …
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Accountability Earns Trust and Influence
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Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. If you enjoyed…
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Outdoor Accessibility with Ability360
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The outdoors is for everyone, and on this episode, we talk with Kaitlyn Verfuerth and Laurie Singer about outdoor recreation accessibility. Kaitlyn and Laurie are are leading advocates for people of all abilities, and through their work with Ability360, are making a noticeable impact within the community. Check out their program 360Outdoors program…
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Is It Worth It To Ask for Online Reviews?
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In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode…
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In The House With ... Laurie Munn of Mercy Care
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Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. L…
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Collaboration, Best Practices are Benefits of the PRGN Network
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In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" If you enjoyed this episode, you might also like the PRGN Presents podcast, h…
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Fun with the Fam! Recreating Outdoors with Kids
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Bringing little ones into the great outdoors is a whole different level of recreating. Watching them discover and learn about the world around them is unforgettable, but kids also bring a unique set of needs that require some planning for a successful outdoor excursion. Join us as we interview Jana Tingom from Phoenix with Kids, Luna with The Moonl…
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How can you care for the trails when you pull on your boots and go for a hike? Arizona hiking aficionado Mare Czinar joins us on this episode of the episode to discuss! Mare has been hiking all over the state for more than 30 years and has reviewed 1000+ trails. She shares her favorite places to hike, and the ways you can mindful of the trails, nat…
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Communications Remains Front and Center in the Workplace
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The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators. Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace." If you enjoyed this episode, yo…
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Have We Ever Compromised Our Integrity?
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What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our…
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Architects Aren’t Just for Buildings: Reputation Management in a Digital World
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building…
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Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow. In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders. If you enjoyed this episode, …
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Growing Your Brand on Instagram in 2022
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When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable. Fast forward ten years and Instagram is, for many in…
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Growing Your Brand on Twitter in 2022
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In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022. Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter" If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring con…
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Growing Your Brand on Facebook in 2022
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In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022. Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook" If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie F…
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Growing Your Brand on LinkedIn in 2022
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LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Linke…
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As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: "Tren…
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