Najlepsze podcasty z kategorii: Global Marketing (2024)

1
From Toronto Lab to Global Market - Show #139 15:58

8d ago15:58

15:58

Mickael Dang is co-founder of Synakis, a biotech startup developing groundbreaking technology for the treatment of retinal detachment. Still in startup mode, the company is part of UTEST, the University of Toronto’s Early Stage Technology Program, which helps deep tech entrepreneurs go from lab to market. Mickael and Wendy connected at the Redefini…

1
From Hard News to Branded Content: An Interview with Daniel Edward Rosen 37:27

8d ago37:27

37:27

Daniel Edward Rosen is the founder of DER Strategies, an exciting new content marketing consultancy launched earlier this year. Prior to founding DER Strategies, Daniel spent 9 years as Editorial Director for SJR, a leading content consultancy and part of WPP. Daniel has led strategy, editorial direction, account management, and content creation fo…

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S8 Ep5: How Bloggers And Creators Can Monetise Their Content Ft. Jillian Leslie 24:50

9d ago24:50

24:50

In this episode we talk with Jillian Leslie, an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads. She’s the co-founder of MiloTree, a software company that’s helps thousands of bloggers, creators, coaches, and entrepreneurs monet…

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82 - How Coca-Cola's Growth Strategy Ensures Local Relevance, Prioritizes Consumer Engagement, and Meets Evolving Expectations with Javier Meza, Europe CMO 44:58

14d ago44:58

44:58

Tune in to Time for A Reset What is the secret formula for sustainable brand growth at Coca-Cola? “Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza, President Marketing and Europe CMO at The Coca-Cola Company, In …

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S8 Ep4: HypeAuditor CEO Talks About AI In The Creator Economy Ft. Alexander Frolov 17:02

15d ago17:02

17:02

In this episode we talk AI with Alexander Frolov who is the co-founder and CEO of HypeAuditor, a company that emerged from his vision to shape the future of the Creator Economy through transparency and data-driven insights. Recognising the potential of influencer marketing, Alex aimed to make it accessible, fair, and effective by creating a platfor…

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Rethinking Brain Science - Show #138 22:14

15d ago22:14

22:14

Emilio Sacristan is the chief scientific officer of Vacere, a company working to eliminate brain damage and death caused by ischemic stroke and vasospasm. The company's CEREFAST™ medical device proved successful in initial human trials, and the team is now conducting multicenter testing in the US via a National Institutes of Health (NIH) grant. CER…

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Machine Learning Improves Diagnostics - Show #137 16:37

22d ago16:37

16:37

Catalina Vasquez is co-founder and COO of Nanostics Inc., a Canadian biotechnology company that develops and commercializes innovative diagnostic tests. Established in 2017, Nanostics leverages machine learning to generate biomarker-driven improvements to patient care. Its larger aim is to revolutionize personalized medicine through early and accur…

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Terence Tam - Founder & CEO of Radical Marketing 30:54

26d ago30:54

30:54

Marketing academic and serial entrepreneur, Terence Tam is the founder and CEO of Radical Marketing, a specialist marketing agency that helps top-tier coaches and professional expert speakers scale their businesses through webinar, seminar, and lead-gen marketing. Before moving to the corporate side of marketing, Terence was a lecturer, tutor, and …

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81 - The Neuroscience of Ads: Unlocking Consumer Behaviour with Co-op Media, Insights from Dean Harris 36:15

30d ago36:15

36:15

“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it's conversion. If it's away from the till, it's brand building. Sitting on your couch is brand-building; if you're in a shop, it's conversion. “ Dean Harris, Head of Co-op Media Network In this episode of Time for a…

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Natalia Pamich - Global Marketer & Skincare Entrepreneur 22:39

1M ago22:39

22:39

In this episode of the Radical Global Marketing Podcast, Mike interviews Natalia Pamich, a global marketer with a wealth of experience from brands like Revlon, PepsiCo, and L’Oreal, who’s now embarking on an entrepreneurial journey with her own skincare line. Natalia shares insights from her international upbringing and career, covering the essenti…

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Biotech’s Global Reach - Show #136 26:30

1M ago26:30

26:30

Akeem Gardner is the CEO of Canadian biotech startup Canurta, a Canadian-based biotech company that specializes in extracting and enriching rare molecules found in nature and developing them into botanical therapeutics to help patients who are suffering from major neurodegenerative and inflammatory diseases. More specifically, botanical drugs rely …

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S8 Ep3: Hospitality Entrepreneur Brings Entertainment To Your Home Ft. Antoine Melon 19:08

1M ago19:08

19:08

In this episode we talk with Antoine Melon the co-founder of HOMETAINMENT. With over 30 years of international experience in launching and managing renowned restaurants and luxury hotels, Antoine Melon, has perfected "L'Art de recevoir," or the art of hosting. His career spans an impressive portfolio of high-end establishments, from Six Senses and …

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Taking a Technical Business Global - Show #135 34:38

1M ago34:38

34:38

In this episode, we hear from Tom Gallagher, CEO of Diversified Automation and a former Penn State classmate. Who'd have thought we'd reconnect all these years later via a podcast? Listen for Tom's real-world insights and career advice shaped by his global business experience. Tom recently stepped into the role of CEO at Diversified Automation foll…

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80 - Breaking Barriers in FMCG: Creating Supportive Work Environments and Nurturing Diverse Paths to Success with Patrick Zinga from Heineken 45:15

1M ago45:15

45:15

“Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for people who click a lot. Is that what you really want?” Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company In this episode of Time For a Reset Marketing Podcast: Insights fr…

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S8 Ep2: How Does Wix Leverage B2B Influencers Ft. Sarah Adam 23:22

1M ago23:22

23:22

In this epiosde we talk to the Head of Marketing Partnerships and Influencer Marketing at Wix, Sarah Adam. Sarah has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Sarah is focusing on Wix's new end-to-end web creation platform for Agencies an…

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S8 Ep1: Social Commerce Is Worth A Staggering £16bn For Retail Brands Ft. Ed Wilson 17:31

1M ago17:31

17:31

In this episode we talk with Retail and Ecommerce Partnerships Manager at Tiktok, Ed Wilson. The UK Social Commerce sector is worth £16bn to retailers and more of us are now using Tiktok not just to be entertained but as discovery and search. We talk about how some up and coming brands have done so well like https://madebymitchell.co.uk/ and https:…

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Global Fundraising in Life Sciences - Show #134 49:07

2M ago49:07

49:07

Dennis Ford is founder and CEO of Life Science Nation, a sourcing platform for market intelligence and prospect pipeline development for life sciences companies. An expert in the art of international fundraising, he is also the author of The Life Science Executive’s Fundraising Manifesto. In this episode, Dennis shares real-world insight into how f…

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S7 Ep21: Top Japanese Creative Director On Why Creativity Is So Important Ft. Yoshihiro Yagi 17:59

2M ago17:59

17:59

In this episode executive director for global advertising giant Dentsu, Yoshihiro Yagi talks about the importance of creativity and art in advertising campaigns noting Grand Prix award winner Pocky the Gift. For more information please visit https://www.instagram.com/yoshihiro_yagi/Autor: Gordon Glenister

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79 - Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media: A Conversation with Jack Johnson of Ocado Retail 41:58

2M ago41:58

41:58

"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado Ads In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketin…

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S7 Ep20: Podcast Advertising Is Exploding Says Top CEO Ft. Edward Fuller 25:36

2M ago25:36

25:36

Edward Fuller is a passionate marketer with an entrepreneurial spirit and data-led outlook. He is the founder and CEO of Media Bodies, a global, award-winning influencer marketing agency. For over a decade, they have specialised in developing methodologies and models that use data-led insights to generate scalable ROI on influencer campaigns. Their…

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Exporting 5th Generation Farm Soybeans - Show #133 34:36

2M ago34:36

34:36

Robert (“Bob”) Sinner is President of SB&B Foods, the largest grower of “identity preserved (IP), non-GMO food-grade” soybeans in North Dakota. In this episode, Bob tells us how his family’s 5th generation farm identified a need for soybeans in Asia and how he pursued and won that business. Bob’s father George served as governor of North Dakota fro…

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Community and Innovation in Global AgTech - Show #132 31:17

3M ago31:17

31:17

Andrew Jason is Director of Ecosystems at Grand Farm in Fargo, North Dakota, which describes itself as “a collaborative network of growers, corporations, startups, educators, researchers, government, and investors working together to solve problems in agriculture through AgTech and innovation.” Gone are the days when farming was synonymous with the…

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78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360 39:06

3M ago39:06

39:06

In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company. Here are some key talking points from the episode: Challenging the narrow view of retail media The unhealthy obsession with the monetary value of retail media The value of data in retail media Changes in …

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Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail 36:22

3M ago36:22

36:22

“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth Consultancy In this episode …

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Rapport Across Cultures - Show #131 40:42

3M ago40:42

40:42

Navigating cultural differences while building a company culture or consistent brand voice can be challenging, but it is not insurmountable, says Carole Copeland Thomas, a recent podcast guest on The Global Marketing Show (episode 131), especially with support from knowledgeable experts and a willingness to learn. Carole is founder of C. Thomas & A…

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S7 Ep19: In Conversation With Rory Sutherland - "Inventors or Marketers?" 1:21:58

3M ago1:21:58

1:21:58

In this special episode titled "Inventors or Marketers?" we look at back at some the best ads over the years with the legend that is Rory Sutherland. In this live podcast recording, Gordon Glenister host of the Influence Global Podcast, author of influencer marketing strategy and founder of the Influencer division of the Branded Content Marketing A…

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S7 Ep18: The Tinder of Influencer Marketing Ft. Sarah Saffari 23:39

3M ago23:39

23:39

In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don’t always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking betwee…

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Bianca Blake & Prashant Mahajan - Klickrr 35:29

3M ago35:29

35:29

Bianca Blake and Prashant Mahajan are the co-founders of Klickrr. Klickrr is a cloud-based communications platform that provides an easy-to-use, ‘done for you’ service, helping businesses send compliant text messages that cut through the clutter and connect with their customers. It is designed to help startups and mid-sized businesses enhance their…

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Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands 34:36

4M ago34:36

34:36

“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're…

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Elad Hefetz - Airfleet 19:15

4M ago19:15

19:15

Elad Hefetz is the CEO at Airfleet. Elad loves everything tech and marketing. With more than 10 years researching technologies and innovation and 7 years in marketing, he leverages tech to support marketing, and uses marketing to explain the tech. Airfleet focuses on creating and optimizing websites for tech B2B with a buyer journey that makes sens…

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S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze 17:53

4M ago17:53

17:53

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential ke…

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Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA 42:30

4M ago42:30

42:30

"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Mar…

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Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future 37:37

4M ago37:37

37:37

"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at Beliv In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connect…

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Regulatory Advice for MedTech - Show #130 39:56

5M ago39:56

39:56

Issa Kildani is the founder of Ambrosia Ventures, a life sciences consultancy that provides strategic, regulatory, and quality compliance solutions. He’s consulted with pharma giants, yet over the last 10 years has used his experience to guide startups and small companies toward global market entry with his project management, quality assurance, …

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S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts 23:19

5M ago23:19

23:19

Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten hereAutor: Gordon Glenister

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S7 Ep16: Podcast Interview Marketing - What Is It? Ft. Tom Schwab 18:31

5M ago18:31

18:31

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grow…

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Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK 41:22

5M ago41:22

41:22

"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time."…

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Dave Beveridge - Project Director, Chaos 37:15

5M ago37:15

37:15

Dave Beveridge is Project Director for Chaos, a provider of 3D and rendering solutions for architects, engineers, visual artists and media/entertainment companies. For his role, Dave is responsible for new commercial initiatives, largely centered on GTM. Prior to joining Chaos, Dave was the Director of Global Strategic Marketing at Deutsche Börse s…

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Episode 72 - Strategies and Success Stories in Retail Media with Experts from Boots, Co-op, Circana, and Criteo at MAD//Fest 2024 45:53

5M ago45:53

45:53

“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at Circana In this episode of Time For a Reset: The Marketing Podcast with …

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S7 Ep14: How To Create Awesome Video Content Ft. Dan Barker 16:56

5M ago16:56

16:56

Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he graduall…

1
#7 Tips untuk jadi handal di Sales 4:44

5M ago4:44

4:44

Tips untuk jadi handal di sales

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#6 The similarity between Sales & Dating 4:04

6M ago4:04

4:04

The similarity between Sales & Dating

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Pediatric Med Device Goes Global - Show #129 33:39

6M ago33:39

33:39

Christy Brown is CEO of Dr. Noze Best, an innovative pediatric healthcare company committed to bringing hospital-grade respiratory devices into the home. After only two years with the company, Christy already has a plan to launch their direct-to-consumer medical device in 10 countries. She’s a mover and shaker! The company’s mission is to make sure…

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S7 Ep13: Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz 17:43

6M ago17:43

17:43

Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet’s wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the …

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Episode 71 - Why Brands Need to Take a Stand on Social Issues: A Conversation with Michael Smith, CMO of NPR 32:55

6M ago32:55

32:55

“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Pu…

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S7 Ep12: The Best Side Hustle - Property Development Ft. Ritchie Clapson 19:27

6M ago19:27

19:27

In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer.Autor: Gordon Glenister

1
Kelley Valone - Prove 31:16

6M ago31:16

31:16

Kelley Valone is a seasoned marketing professional with extensive experience in demand generation, SaaS, and various marketing strategies. She is the Director of Global Marketing at Prove, where she oversees demand generation strategies and marketing operations. In this episode: Kelley discusses her career and touches on many facets of B2B marketin…

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S7 Ep11: What It's Like Inside A Music Talent Agency Ft. Mark Adams 33:25

6M ago33:25

33:25

Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark’s personal career highlights have included producing video formats with Spotify and YouTube alongside playing…

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Episode 70 - The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 2024 38:54

6M ago38:54

38:54

“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at …

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S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley 20:54

6M ago20:54

20:54

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in J…

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