Intelligentsia: Doug Zell, Founder

Hitting The Mark

Doug Zell is the Founder of Intelligentsia Coffee, a beloved brand that established itself as a leader in what came to be known as third-wave coffee.

Intelligentsia embodies a quest for superior quality and sophisticated design, but it is furthermore about the overall impeccable brand experience that those of us who have visited one of the 15 US locations have come to expect.

Doug is a masterful brand builder and his insights from not only successfully building, but carefully expanding the Intelligentsia brand over the past 26 years is, just like the brand itself, rather illuminating.