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In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model.
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Top Three Actionable Nuggets from this week's episode:
🚀 Skin in the game is vital. Mike risked a month's salary on one blog post. Results? 2,000 visits + 100 leads in 1 day.
🚀 iOS 15 causes tracking issues on emails too 😱 Think about how to future-proof how your measure your marketing ROI.
🚀 The Marketing Mix Model (MMM) is the only way to measure your marketing ROI without Apple or GDPR interfering.
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Want to listen to more content like this?
👍 Like this episode. So we can create more content like this.
✅ Subscribe to the show so you don't miss the next one.
💌 Share the podcast with anyone you think it might help.
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We share exclusive growth hacks and free growth blueprints in our newsletter.
👉 Join here: https://growth.shop/subscribe/
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What We Covered
1. Mike's journey up Ladder.io and his discovery of the Marketing Mix Model - 3:06.
2. The impact of * really * great quality content marketing (including some ballsy skin in the game) - 21:57.
3. How iOS 14 + 15 has screwed everyone's tracking (but the MMM could be the solution you want) - 24:31.
4. How the Marketing Mix Model by Vex Power could solve all your tracking issues - 39:50.
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LET'S CONNECT!
💼 LinkedIn: https://www.linkedin.com/in/markpatchett
📘 Facebook: https://www.facebook.com/GrowthShopGlobal
📸 Instagram: https://www.instagram.com/growthshopglobal
🚀 Growth Shop: https://growth.shop/
📮 Email: enquiries@growth.shop
7 odcinków
In this week's episode, we talk with Michael (Mike) Taylor about the Marketing Mix Model, the only future-proof method to measure your marketing ROI. Mike is a technical marketer with 10 years experience and $ 50m spent across channels. He co-founded and grew a growth marketing agency called Ladder to 50 people. And his new company is called Vexpower, where marketers can take 'simulator-based' courses to learn how to be more data-driven via the Marketing Mix Model.
**********
Top Three Actionable Nuggets from this week's episode:
🚀 Skin in the game is vital. Mike risked a month's salary on one blog post. Results? 2,000 visits + 100 leads in 1 day.
🚀 iOS 15 causes tracking issues on emails too 😱 Think about how to future-proof how your measure your marketing ROI.
🚀 The Marketing Mix Model (MMM) is the only way to measure your marketing ROI without Apple or GDPR interfering.
**********
Want to listen to more content like this?
👍 Like this episode. So we can create more content like this.
✅ Subscribe to the show so you don't miss the next one.
💌 Share the podcast with anyone you think it might help.
**********
We share exclusive growth hacks and free growth blueprints in our newsletter.
👉 Join here: https://growth.shop/subscribe/
**********
What We Covered
1. Mike's journey up Ladder.io and his discovery of the Marketing Mix Model - 3:06.
2. The impact of * really * great quality content marketing (including some ballsy skin in the game) - 21:57.
3. How iOS 14 + 15 has screwed everyone's tracking (but the MMM could be the solution you want) - 24:31.
4. How the Marketing Mix Model by Vex Power could solve all your tracking issues - 39:50.
**********
LET'S CONNECT!
💼 LinkedIn: https://www.linkedin.com/in/markpatchett
📘 Facebook: https://www.facebook.com/GrowthShopGlobal
📸 Instagram: https://www.instagram.com/growthshopglobal
🚀 Growth Shop: https://growth.shop/
📮 Email: enquiries@growth.shop
7 odcinków
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