Behind The Pursuit: The Easy Button Pt. 2

Bourbon Pursuit

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Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.

We hit on:

• How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that?
• Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?
• Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it?
• What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan?
• How do you continue to set the brand up for success with so many other brands continuing to develop around you?

and much more.

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