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BNI and Auto Repair Go Hand in Hand with Steve Hand [E124]
Manage episode 447554135 series 3367696
Treść dostarczona przez LSTN Media LLC. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez LSTN Media LLC lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.
In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.
Ready to elevate your shop’s networking game and drive more customers through your doors?
Hit play now and unlock the potential of BNI for your business!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
How To Get In Touch With The Guest
https://www.linkedin.com/in/shand/
https://trianglebni.com/en-US/index
Show Notes with Timestamps
- Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.
- Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.
- The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.
- Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.
- Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.
- Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.
- Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.
- 1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.
- Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.
- Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.
- Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.
- Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.
- Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.
- Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.
- Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.
- Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.
- BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.
- Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps.
- Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns.
- County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters.
- Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community.
- Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options.
- Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters.
- Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI.
- Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI.
- Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation.
- Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group.
- Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting.
- Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions.
- Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI.
- Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking.
- Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills.
- Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership.
- Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina.
- Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Thanks to our partner, RepairPal. Visit the Web HERE
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
152 odcinków
Udostępnij
Manage episode 447554135 series 3367696
Treść dostarczona przez LSTN Media LLC. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez LSTN Media LLC lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.
In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.
Ready to elevate your shop’s networking game and drive more customers through your doors?
Hit play now and unlock the potential of BNI for your business!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
How To Get In Touch With The Guest
https://www.linkedin.com/in/shand/
https://trianglebni.com/en-US/index
Show Notes with Timestamps
- Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.
- Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.
- The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.
- Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.
- Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.
- Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.
- Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.
- 1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.
- Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.
- Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.
- Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.
- Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.
- Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.
- Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.
- Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.
- Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.
- BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.
- Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps.
- Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns.
- County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters.
- Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community.
- Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options.
- Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters.
- Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI.
- Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI.
- Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation.
- Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group.
- Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting.
- Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions.
- Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI.
- Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking.
- Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills.
- Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership.
- Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina.
- Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Thanks to our partner, RepairPal. Visit the Web HERE
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
152 odcinków
Wszystkie odcinki
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The Auto Repair Marketing Podcast
1 We're Gonna Beat This Horse To Death [E147] 38:43
38:43 
Na później 
Na później 
Listy 
Polub 
Polubione38:43
Na później Na później Listy Polub PolubioneMarketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop. Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success. If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Weekly Blitz with Chris Cotton Google’s New Local Service Ads: What Auto Repair Shops Need to Know How To Get In Touch With the Guest Chris Cotton - Autofix auto shop coaching Linkedin Show Notes with Timestamps How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics…
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The Auto Repair Marketing Podcast
1 You're Not Spending Enough Money On Marketing [E146] 31:11
31:11 Na później Na później Listy Polub Polubione31:11
Na później Na później Listy Polub PolubioneBrian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth. They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact. They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments. Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops . Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) VISION Hi-Tech Training & Expo Show Notes with Timestamps Introduction to the Episode (00:00:01) Overview of the podcast and introduction of the guest, Parker Branch. Live at Vision Conference (00:00:51) Discussion about the Vision Conference and the benefits of attending for training and networking. Award Recognition (00:02:34) Parker shares his experience winning an award for highest net profit at the institute's summit. Importance of Topline Revenue (00:02:52) Exploration of the relationship between topline revenue and profitability in automotive shops. Journey of Branch Automotive (00:03:36) Parker discusses his background and the evolution of his automotive repair shop. Growth Through Coaching (00:04:47) Parker highlights the pivotal role of coaching in his shop's growth and marketing strategy. Investment in Marketing (00:05:04) Discussion on the fear and necessity of investing in marketing for business growth. Branch Automotive Overview (00:06:43) Parker describes the services offered at Branch Automotive and the types of vehicles they specialize in. New Space and Operations (00:08:27) Parker details the new building acquisition and its positive impact on shop operations and parking. Effective Use of Space (00:08:47) Brian comments on the efficient layout of Parker's shop and its impact on operations. Marketing Strategy Discussion (00:09:23) Brian emphasizes the importance of spending on marketing and its benefits for shop growth. Partnership with Marketing Pros (00:10:34) Parker shares his experience working with marketing professionals and the positive outcomes. Measuring Marketing Success (00:11:24) Parker explains how adjustments in marketing budget led to measurable increases in business. Sponsor Message from RepairPal (00:12:02) A brief advertisement highlighting the benefits of being RepairPal certified for auto shops. App Fueled Customer Loyalty (00:13:21) Overview of how App Fueled can help auto shops enhance customer loyalty through technology. Marketing Budget Strategies (00:14:27) Discussion on the different approaches shop owners take regarding their marketing budgets. Marketing Budget Misconceptions (00:14:40) Discussion on how cutting marketing budgets can be counterproductive for business growth. Economic Downturn and Marketing Cuts (00:15:04) Statistics reveal that businesses often cut marketing first during economic pressures, which is detrimental. Seasonal Trends in Business (00:15:29) Analysis of how marketing can influence traditionally slow months and the importance of consistency. February Performance Insights (00:16:03) Parker shares insights on February sales trends and the impact of historical data on marketing strategies. Comparative Financial Analysis (00:18:01) Parker discusses a financial comparison with another shop, highlighting marketing expenditure and revenue correlation. Growth Through Marketing (00:19:34) The importance of increasing marketing spend to drive car count and business growth is emphasized. Direct Response vs. Brand Building (00:20:50) Exploration of the difference between immediate response marketing and long-term brand recognition strategies. Customer Experience and Marketing (00:21:32) Emphasis on the importance of customer experience in conjunction with marketing efforts for business success. Coaching Before Marketing (00:22:27) Advice on prioritizing business coaching to improve shop operations before investing heavily in marketing. Website Content Importance (00:23:23) Discussion on the necessity of a well-structured website with relevant content to attract ideal customers. Video Marketing Strategies (00:25:30) Parker shares experiences with video marketing and its effectiveness in engaging customers. Showcasing Services Through Video (00:27:10) Highlighting a specific service through video to educate customers and enhance marketing efforts. Lifestyle Benefits of Auto Repair Business (00:28:33) Discussion on how running an auto repair shop can lead to a fulfilling lifestyle beyond work. Building a Balanced Lifestyle (00:28:59) Discussion on achieving a work-life balance while running a successful automotive repair shop. Investing in Marketing (00:29:11) Emphasis on the importance of investing in marketing and understanding business metrics. Ongoing Engagement and Success (00:29:24) Insight into the continuous effort required for success and the freedom it can provide. Valuable Marketing Partnerships (00:29:45) The significance of collaborating with marketing professionals and leveraging their expertise. Encouragement for Shop Owners (00:30:02) Encouragement for shop owners to challenge their marketing teams for better results. Appreciation for Listeners (00:30:28) Thanking listeners and promoting the podcast's availability on the Aftermarket Radio Network. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Thanks to our Partners, RepairPal at https://repairpal.com/shops . Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network : https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/…
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The Auto Repair Marketing Podcast
1 Google's Local Service Ads - Everything You Need To Know [E145] 35:52
35:52 Na później Na później Listy Polub Polubione35:52
Na później Na później Listy Polub PolubioneBrian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call. They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful. With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started. Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops . AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Google Local Service Ads AutoOps - Scheduling Tools for Auto Shops The Google Guarantee Google Screened Keywords in Reviews – Adding Fuel to the Fire Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads. Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S. Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops. Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability. Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads. Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads. Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard. Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance. Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads. Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops. Visibility of Local Services Ads (00:12:18) Brian describes how Local Services Ads appear prominently in search results, enhancing visibility. Google Screened vs. Google Guaranteed (00:13:02) Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes. RepairPal Sponsorship Message (00:14:27) Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network. App Fueled Sponsorship Message (00:15:32) Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops. Verification Process for Shops (00:16:33) Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks. Verification Steps for LSA (00:16:50) Overview of the verification process for auto repair shops applying for Google Local Services Ads. Challenges with Specialty Shops (00:19:14) Discussion on difficulties specialty shops face with Google Local Services Ads targeting. Specialization in Google Ads (00:20:03) Insights on why specialized shops may benefit more from traditional Google Ads. Opportunities with LSA (00:22:05) Exploration of the current opportunities available for shops using Google Local Services Ads. Cost Benefits of LSA (00:23:13) Comparison of lead costs between Google Local Services Ads and traditional Google Ads. Importance of Google Business Profile (00:24:29) Discussion on how optimizing Google Business Profiles impacts LSA ad performance. Role of Reviews in SEO (00:27:40) Emphasis on the significance of keywords in customer reviews for improving visibility. Optimizing Photos for LSA (00:29:42) Best practices for managing and updating photos in Google Local Services Ads. Pricing for LSA Management (00:31:01) Details on the costs associated with managing Google Local Services Ads for shops. Introduction to LSA (00:33:47) Discussion on the performance of Google Local Services Ads and how to get started. Discovery Call Process (00:34:15) Details on scheduling a discovery call and assessing local competition for LSA. Final Thoughts on LSA (00:34:38) Emphasis on the importance of early adoption of LSA for auto repair shops. Self-Management of LSA (00:34:40) Advice on running LSA independently, highlighting the required time and dedication. Closing Remarks (00:35:29) Thanking listeners and sponsors, and encouraging engagement with the podcast. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Thanks to our Partners, RepairPal at https://repairpal.com/shops . Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network : https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/…
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The Auto Repair Marketing Podcast
1 Taking An Active Role In Your Shop's Marketing [E144] 50:20
50:20 Na później Na później Listy Polub Polubione50:20
Na później Na później Listy Polub PolubioneMarketing isn’t just about spending money; it’s about strategy, creativity, and knowing what actually works. That’s exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors. Doug’s IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional. This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug’s hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results. Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing. Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops . Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled . How To Get In Touch With The Guest Doug DeLucca’s Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834 Lagniappe (Books, Links, Other Podcasts, etc) ASTA They Ask You Answer They Ask You Answer Podcast Episode 093 Which is the right fit for you? A quick lube or an independent auto repair shop? Google Local Service Ads Show Notes with Timestamps Introduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker. Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix. Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age. Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision. Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent. Marketing Journey Begins (00:03:02) Discussion shifts to Doug's initial marketing efforts and his involvement in content creation. Background in Technology (00:04:07) Doug explains his previous technology background and how it influenced his approach to marketing. Learning SEO and Marketing (00:04:45) Doug describes his self-taught journey in SEO and digital marketing after opening his shop. Realizing Marketing Needs (00:06:14) Doug reflects on his initial assumptions about marketing and the reality of attracting customers. Understanding SEO Basics (00:08:09) Doug shares his insights on SEO and the learning process involved in mastering it. Frameworks in Marketing (00:10:25) The conversation explores the use of frameworks in both auto repair and marketing strategies. Adopting "They Ask, You Answer" (00:11:23) Doug discusses his experience with the "They Ask, You Answer" philosophy in content creation. Writing Blogs for Customer Engagement (00:12:21) Doug explains how he uses customer inquiries to create relevant blog content for his shop. Experience at a Quick Lube (00:13:29) Doug shares his firsthand experience at a quick lube to highlight differences in service quality. Experience Comparison (00:14:06) Doug shares his experience of visiting a competitor's shop to understand customer perception and service quality. Proactive Client Advocacy (00:14:57) The team discusses the importance of guiding potential clients to the right service provider based on their needs. Sponsorship and Marketing Tools (00:16:13) Brian introduces RepairPal, highlighting its benefits for attracting new customers and building trust. Customer Loyalty Apps (00:17:51) Brian discusses the advantages of using App Fueled to create customer loyalty programs for auto repair shops. Incognito Visits (00:18:20) Doug talks about visiting a competitor's shop incognito to gain insights without revealing their identity. Collaboration Over Competition (00:19:09) The speakers explore the idea of referring customers to other shops and building relationships in the industry. Challenging Competition Norms (00:20:20) Brian reflects on inviting competitors to the podcast, emphasizing collaboration over traditional competition. Marketing Involvement (00:22:42) Doug explains the ad hoc nature of their marketing efforts and the role of social media in their strategy. Community Involvement (00:27:41) Doug shares their family's volunteer work and how it integrates with their business's social media presence. Engaging the College Market (00:28:51) Doug discusses how 30% of his clients are college students and their marketing strategies. Collaborating with Local Professors (00:31:18) Doug shares his experience working with a marketing professor for student analysis of his business. Challenges of Seasonal Demand (00:32:24) Discussion on the impact of seasonal changes on business demand and local marketing efforts. Starting with Marketing (00:34:02) Doug advises new shop owners to listen to podcasts and conduct online research for marketing. SEO as a Long-Term Strategy (00:35:08) Doug explains the importance of SEO and its long-term benefits for business growth. Understanding Competition (00:36:44) Doug emphasizes the need to analyze competition and not assume marketing strategies will work universally. The Importance of Data (00:39:08) Doug highlights the role of data in assessing marketing effectiveness and making informed decisions. Nuances of Market Dynamics (00:41:14) Discussion on how geographical and seasonal factors affect marketing strategies in auto repair. Client Avatar and Marketing Alignment (00:42:13) Doug explains the significance of understanding the ideal customer for effective marketing strategies. Overcoming Diagnostic Fee Challenges (00:43:09) Discussion on how Doug has adjusted his approach to diagnostic fees to improve customer conversion. The Importance of Evaluation Fees (00:43:40) Discussion on the role of evaluation fees and their impact on shop maturity. Improving Customer Communication (00:44:09) Insights on enhancing customer explanations regarding services and processes. Coaching and Competitive Analysis (00:45:03) How coaching helped refine service policies and improve customer relations. Content Creation and Marketing Strategy (00:46:32) The significance of creating content for customer engagement and marketing. Duck Duck Jeep Initiative (00:47:05) Fun marketing strategy involving ducks to engage with the local Jeep community. Value of Customer Feedback (00:48:46) Importance of understanding customer inquiries and improving service based on feedback. Contact Information for Doug DeLuca (00:49:29) Doug shares how listeners can reach him for further inquiries. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Thanks to our Partners, RepairPal at https://repairpal.com/shops . Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network : https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/…
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The Auto Repair Marketing Podcast
Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community. In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant. Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects! Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops . AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Days of the Year National Calendar Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Caroline introduce the podcast and thank RepairPal for their support. Preparing for May Marketing (00:01:16) Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation. General Marketing Themes (00:02:00) Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles. Motorcycle Safety Awareness Month (00:03:17) Highlighting the importance of motorcycle safety and tips for drivers and riders. Military Appreciation Month (00:03:39) Encouraging auto repair shops to give back to military personnel throughout May. Teacher Appreciation Week (00:04:34) Ideas for showing gratitude to teachers, including small gestures and discounts. National Pet Week (00:05:50) Encouragement to engage customers by sharing pet photos on social media. Celebrating Various Appreciation Weeks (00:07:05) Discussion on multiple appreciation weeks in May and the importance of selecting key themes. Learn to Ride a Bike Day (00:08:04) Suggestions for community engagement by helping kids learn to ride bikes. National Skilled Trades Day (00:09:00) Promoting skilled trades and hosting events to educate youth about automotive careers. Star Wars Day (May the 4th) (00:10:26) Fun marketing ideas related to Star Wars Day for engaging customers. National Odometer Day (May 12th) (00:11:42) Ideas for a fun contest involving vehicle odometer readings to engage customers. RepairPal Certification (00:13:14) Discussion on becoming RepairPal certified and the benefits for auto repair shops. App Fueled Introduction (00:14:18) Overview of a customer loyalty app designed for auto service shops. National Lost Sock Memorial Day (00:14:54) Encouragement for creative engagement ideas related to this fun holiday. Military Appreciation Month (00:15:06) Suggestions for acknowledging military families and providing discounts. National Dance Like a Chicken Day (00:15:59) Call to action for engaging with customers through fun activities. Check Your Wipers Day (00:16:27) Importance of checking wipers before summer travel and educating clients. National Pizza Party Day (00:18:05) Highlighting the fun of pizza party day and community engagement. Armed Forces Day (00:18:28) Ideas for honoring military personnel and their contributions. Memorial Day Awareness (00:18:46) Discussion on the solemn nature of Memorial Day and appropriate observances. National Road Trip Day (00:19:34) Emphasis on preparing vehicles for summer road trips and inspections. National Rescue Dog Day (00:20:13) Celebrating rescue pets and their connection to the auto repair community. World Marketing Day (00:20:48) Encouragement to appreciate and promote effective marketing efforts. Paws and Pistons Campaign (00:22:41) Combining pet care with auto services for community engagement. Prepping for Road Trip Day (00:24:51) Continued focus on educating customers about road trip preparations. Engagement Ideas (00:25:34) Encouragement to share personal stories and engage customers creatively. Auto Repair Marketing Mastermind (00:26:01) Invitation to join the Facebook group for sharing marketing ideas and support. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Thanks to our Partners, RepairPal at https://repairpal.com/shops . Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network : https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/…
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The Auto Repair Marketing Podcast
1 Staying Humble While Promoting Your Community Involvement [E142] 31:57
31:57 Na później Na później Listy Polub Polubione31:57
Na później Na później Listy Polub PolubioneGetting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego. We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved. Tune in now to learn how to support your community while staying humble and making a real impact! Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops . Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled . Lagniappe (Books, Links, Other Podcasts, etc) Start with Why - By Simon Sinek Our Daily Bread Food Bank Commission Mankind Show Notes with Timestamps Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25) Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11) Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54) The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51) Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16) Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39) The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43) The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17) Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38) Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40) Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28) Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29) Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44) Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03) Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36) Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week. Thanks to our Partners, RepairPal at https://repairpal.com/shops . Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.…
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The Auto Repair Marketing Podcast
1 Managing Time & Tasks When You're Overwhelmed [E141] 18:48
18:48 Na później Na później Listy Polub Polubione18:48
Na później Na później Listy Polub PolubioneSometimes life just doesn’t slow down, does it? Between running a business, managing a team, and balancing everything else, it’s easy to feel like you’re drowning in tasks. If that sounds familiar, you’re not alone. Hi, I’m Kim Walker, and today I’m sharing my personal journey through a season of overwhelm—and how I’m finding my way back to productivity and peace. This episode isn’t just about getting things done—it’s about giving yourself the grace to start where you are and take small, meaningful steps forward. So, take a deep breath, grab a notebook, and let’s get organized—because even in the chaos, we’ve got this Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops . Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Stephen Covey's Time Managment Matrix Remarkable Tablet Time Blocking Show Notes with Timestamps Introduction to the Episode (00:00:10) Speaker introduces herself and the topic of managing time and tasks when feeling overwhelmed. Personal Challenges (00:01:24) Speaker shares her personal story of recovery from back surgery and her mother's declining health. The Impact of Loss (00:03:49) Reflects on the challenges of returning to work after her mother's passing and managing a heavy workload. Overcoming Overwhelm (00:06:02) Discusses feeling lost and overwhelmed upon returning to work and how to tackle a massive to-do list. Time Management Strategies (00:10:22) Introduces Stephen Covey's time management matrix and how to prioritize tasks effectively. Massive Brain Dump (00:08:02) Explains the process of conducting a brain dump to organize thoughts and tasks without order. Prioritizing Tasks (00:11:20) Describes how to categorize tasks by urgency and importance using color coding. Using Google Calendar (00:12:20) Details how to integrate tasks into Google Calendar and set reminders for better organization. Self-Care and Breaks (00:12:28) Emphasizes the importance of taking breaks and practicing self-care during overwhelming times. Time Blocking (00:14:40) Introduces the concept of time blocking for focused work sessions and minimizing distractions. Brain Dump and Prioritization (00:15:49) Speaker discusses her routine of brain dumping and prioritizing tasks weekly to manage overwhelm. Community Engagement (00:16:56) Speaker invites listeners to share their experiences and connect through the Auto Repair Marketing Mastermind Facebook group. Resources for Time Management (00:17:55) Speaker mentions links in the show notes to assist listeners in managing time and tasks effectively. Podcast Recommendations (00:18:27) Speaker wraps up by encouraging listeners to explore other shows on the Aftermarket Radio Network. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.…
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The Auto Repair Marketing Podcast
1 Your Body Is Your Business Card [E140] 41:04
41:04 Na później Na później Listy Polub Polubione41:04
Na później Na później Listy Polub PolubioneJoin host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level. Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results. Don’t miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now! Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops . Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com How To Get In Touch With the Guest https://www.instagram.com/maurostaraofficial/ - Instagram https://www.facebook.com/mauro.stara.944/ - Facebook https://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara https://6packceo.com/start - Six Pack CEO Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme. Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships. Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings. Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success. First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions. Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness. Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively. Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results. Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business. App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention. Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges. Changing Testosterone Ranges (00:19:09) Comparison of historical and current testosterone levels, highlighting the impact of societal health trends. The Importance of Feeling Good (00:21:01) Emphasis on personal health and how it affects business performance, beyond just numerical test results. Five Pillars for Testosterone Optimization (00:23:45) Discussion of five key areas to address for naturally increasing testosterone levels. Sleep's Critical Role (00:25:01) Importance of quality sleep in maintaining healthy testosterone levels and overall well-being. Diet and Mineral Deficiencies (00:26:04) Focus on diet quality and addressing mineral deficiencies as crucial for testosterone production. Body Fat and Hormonal Balance (00:26:18) Explaining how excess body fat affects hormones and overall mental health. Chronic Stress and Hormonal Prioritization (00:27:18) Impact of chronic stress on hormone levels and the body's reproductive priorities. Environmental Factors (00:28:32) Discussion on how environmental factors can subtly influence hormone health. Business Lifestyle and Sleep (00:28:39) Reflection on the business owner's lifestyle and its negative impact on sleep and health. Effective Workout Strategies (00:29:25) Mauro advocates for a manageable workout routine of three times a week for optimal health. The Importance of Recovery (00:31:25) Discusses the need for balanced workout frequency to avoid fatigue and maintain testosterone levels. Walking vs. Running (00:32:23) Explains the benefits of walking for long-term sustainability over high-intensity workouts like running. Personal Experience with CrossFit (00:34:09) Shares insights on how intense training can lead to difficulties in maintaining a diet. Actionable Health Advice (00:35:07) Suggests starting with blood work to assess health and identify potential issues. Nutritional Framework (00:36:22) Recommends a balanced diet focusing on protein and fats to stabilize blood sugar levels. Program Information (00:37:17) Provides details on the "Six Pack CEO" program and how to get more information. Blood Work Offer (00:38:04) Mentions a special offer for blood work analysis to help assess health conditions. Closing Remarks (00:39:51) Encourages listeners to reach out with questions and highlights the value of health assessments How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our Partners, RepairPal at https://repairpal.com/shops . Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.…
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The Auto Repair Marketing Podcast
1 Marketing Tools and Tech Ideas for Auto Repair Shops [E139] 49:48
49:48 Na później Na później Listy Polub Polubione49:48
Na później Na później Listy Polub PolubioneMarketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable. Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off. If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed. Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops . Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Show Notes with Timestamps Introduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools. Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops. Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing. Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram. Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite. Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers. Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings. Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas. Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement. Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio. Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content. SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks. Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments. Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance. Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending. Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads. Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting. Understanding UTM Tracking (00:17:36) Explaining UTM tracking parameters for detailed insights into marketing performance. Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively. RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers. Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses. Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help. Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency. Website Tools for Auto Repair Shops (00:27:17) Recommending Auto Ops as a top scheduling tool for auto repair shops. Website Building Recommendations (00:28:01) Suggesting Squarespace for easy website building for beginners in auto repair. Importance of Original Photos (00:29:06) Encouraging the use of original photography for websites instead of stock images. Photography Tips (00:30:13) Discusses the value of good photography, even with basic tools like cell phones. Email Marketing Tools (00:30:31) Introduces Constant Contact and Mailchimp for effective email marketing strategies. CRM Capabilities (00:31:15) Highlights the importance of utilizing built-in email features within CRMs for customer communication. App Fuelled Overview (00:31:17) Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops. Monthly Email Strategy (00:32:14) Encourages sending monthly emails to clients for better engagement and communication. Marketing Insights (00:33:02) Discusses measuring marketing effectiveness through Meta insights and analytics tools. Google Analytics Overview (00:35:19) Explains how Google Analytics and Search Console provide website performance insights. Looker Studio Introduction (00:36:15) Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics. ChatGPT in Marketing (00:37:17) Covers the potential and risks of using AI tools like ChatGPT for content creation. Follower Counter Gadget (00:39:33) Describes a fun gadget that tracks social media followers in real-time at physical locations. NFC Tap Technology (00:41:11) Explains how NFC technology can simplify sharing contact information for auto repair shops. Digital Business Cards (00:43:36) Promotes using digital business cards for easy sharing of contact information. Podcasting for Auto Shops (00:45:10) Suggests that auto repair shops consider starting a podcast to connect with their audience. Digital Notebook Discussion (00:45:15) Kim shares her experience with the Remarkable digital notebook for note-taking and organization. Organizing Notes (00:46:11) She explains how she uses the notebook for various categories like faith, business, and conference notes. Features of the Remarkable (00:47:06) Discussion on the features of the Remarkable, including customizable templates and pen options. Podcast Promotion (00:47:58) Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts. Final Thoughts and Contact (00:48:12) Kim invites listeners to share tech tools and podcast ideas via email. Community Engagement (00:49:07) Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind. Acknowledging Sponsors (00:49:16) Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast? https://remarkable.com/ - Remarkable Notebook Thanks to our Partners, RepairPal at https://repairpal.com/shops . Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.…
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1 Preparing for April's Marketing [E138] 25:00
25:00 Na później Na później Listy Polub Polubione25:00
Na później Na później Listy Polub PolubioneThanks to our Partners, RepairPal at https://repairpal.com/shops . Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com . “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop. This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic. Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with Timestamps Introduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April. Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education. Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance. Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement. Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive. Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers. Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds. April Fool's Day Marketing (00:10:48) Ideas for fun social media posts and jokes to engage customers on April Fool's Day. National Ride Your Horse to a Bar Day (00:14:09) Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it. National 4x4 Day (April 4) (00:14:45) Celebration ideas for off-road enthusiasts and engaging posts for customers. World Rat Day (April 4) (00:15:18) Discussion on celebrating the impact of rats on auto repairs. National Rita Roadmap Day (April 5) (00:16:12) A fun take on roadmap reading skills among staff. International Pillow Fight Day (April 5) (00:16:27) Humorous suggestions for a pillow fight as social media content. National Grilled Cheese Sandwich Day (April 12) (00:17:05) Ideas for a grilled cheese challenge at the shop. State Pride Days (April) (00:17:28) Encouragement to celebrate local state days and community engagement. Tax Day and National That Sucks Day (April 15) (00:18:08) Creative marketing ideas related to tax day and repairs. National Auctioneers Day (April 17) (00:19:08) Fun activities like staff auctioneering for customer engagement. Easter (April 20) (00:19:40) Ideas for Easter celebrations and community involvement. Girl Scout Leaders Day and Earth Day (April 22) (00:20:24) Promoting community ties with Girl Scouts and environmental awareness. Clean Comedy Day (April 28) (00:21:38) Encouraging clean jokes and humor among staff. Viral Video Day (April 29) (00:22:17) Encouragement to create engaging videos for social media. April Showers Bring May Flowers (00:23:38) Marketing strategies related to spring maintenance and vehicle care. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Tune in for another episode next week. Until then, go fill those bays! Talking Points General Topics for April: April showers bring may flowers - wiper blades, Aquapel, tires Continuing the theme from March Spring maintenance and cleaning Pot holes - winter damage Change back to summer tires Continue with the tax refund talk Days of the Year - Monthly Themes April is the first of the two National Car Care Months VEDA - Video Every Day in April Days of the Year - Weekly Themes National EMS Week Days of the Year - Daily Themes 4/1 April Fools Day 4/2 National Ride Your Horse to a Bar Day 4/3 National Burrito Day 4/4 World Rat Day ⅘ International Pllow Fight Day ⅘ National Read a Road Map Day 4/12 National Grilled Cheese Sandwich Day 4/15 National That Sucks Day 4/17 National Auctioneers Day 4/20 Easter 4/22 National Jelly Bean Day 4/28 Clean Comedy Day 4/29 Viral Video Day Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.…
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The Auto Repair Marketing Podcast
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls. With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact. Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops . Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://www.autoops.com/ - Online Scheduling for Auto Shops https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty https://remarkable.com/ - Remarkable notebook Show Notes with Time Stamps Introduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops. Creating a First Impression Checklist (00:04:08) Kim mentions her intention to create a first impression checklist based on customer journey insights. Importance of Online Presence (00:04:51) Discussion shifts to how potential customers first experience a business online, including websites and Google profiles. The Grunt Test (00:06:39) Brian explains the "grunt test," where a stranger should easily understand what a website is about. Evaluating Website Impressions (00:08:04) Kim emphasizes the importance of assessing what feelings a website evokes in potential clients. Social Media's Role in First Impressions (00:10:12) The conversation covers how social media contributes to first impressions and customer perceptions. Content Strategy and Audience Alignment (00:12:08) Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations. Google Business Profile Importance (00:12:59) Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers. Customer Experience in a Hurry (00:14:01) Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information. Improving Waiting Area Appearance (00:15:02) Discusses the importance of updating photos of the waiting area to enhance customer impressions. The Importance of Phone Etiquette (00:15:38) Emphasizes listening to phone calls to ensure service advisors are friendly and professional. First Impressions Over the Phone (00:16:38) Highlights how the tone and manner of answering calls can significantly impact first impressions. Customer Experience During Calls (00:17:18) Explores the importance of a welcoming greeting and attentive service during phone interactions. Listening to Recorded Calls (00:19:22) Encourages shop owners to review recorded calls to improve customer service quality. Customer Experience in Shops (00:21:36) Discusses a personal anecdote about poor customer service and its impact on first impressions. Evaluating Online Scheduling Experience (00:24:26) Stresses the importance of user-friendly online scheduling systems for customer satisfaction. Drive-By Assessment of Shop Appearance (00:26:23) Encourages shop owners to evaluate their business from a customer's perspective for first impressions. Parking Lot and Vehicle Presentation (00:27:27) Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers. Signage and Branding Consistency (00:29:03) Highlights the importance of maintaining updated and clear signage to reflect the brand accurately. The Story of the Old Shop (00:29:52) Brian shares a humorous anecdote about visiting an old shop and its rundown appearance. The Importance of Cleanliness (00:30:46) Discussion about how exterior cleanliness impacts first impressions in auto repair shops. Creating a Welcoming Atmosphere (00:31:27) Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers. Sensory Experiences Matter (00:31:47) Exploration of how smell and touch affect customers' perceptions in an auto repair shop. Comparing Experiences (00:34:29) Kim discusses how customers compare their experiences to other businesses like Chick-fil-A. Details Matter (00:35:28) Highlighting the importance of small details in creating a positive customer experience. Creating a Family-Friendly Environment (00:36:55) Discussion on accommodating families and making kids feel welcome in the shop. Comfort in the Waiting Area (00:38:39) Brian stresses the need for comfortable seating and a welcoming environment for customers. Responsibility for Cleanliness (00:39:23) Discussion on who is responsible for maintaining cleanliness in the shop. Bathroom Cleanliness (00:40:20) A personal story about the poor state of a customer-facing bathroom and its impact. Thoughtful Amenities (00:41:24) Kim talks about providing thoughtful amenities for female customers in the bathroom. Impression of Cleanliness (00:43:19) Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas. Shop Area Cleanliness (00:44:11) Importance of maintaining a bright, clean, and organized shop environment for clients and staff. Efficient Shop Layout (00:45:02) Discusses the necessity of an efficient layout to enhance workflow and client experience. Client Interaction (00:46:05) Emphasizes tailoring conversations with clients based on their vehicle ownership goals. Permission for Inspections (00:47:58) Importance of asking for permission to perform inspections to enhance client trust and experience. Client Follow-Up (00:48:59) Discusses the significance of following up with clients post-service to ensure satisfaction. Team Appearance (00:49:48) Highlights how professional attire of staff can impact first impressions on clients. Importance of First Impressions (00:50:45) Stresses that consistent positive impressions lead to long-term client relationships and referrals. Final Thoughts and Checklist (00:50:46) Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com…
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The Auto Repair Marketing Podcast
1 Preparing for March's Marketing [E136] 30:12
30:12 Na później Na później Listy Polub Polubione30:12
Na później Na później Listy Polub PolubioneReady to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March. Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence. Tune in now to get ahead of the game and make March your shop’s most successful month yet! Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops . Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo Show Notes with Timestamps Introduction to March Marketing (00:00:10) Overview of the episode's focus on March marketing strategies for auto repair businesses. Importance of Planning (00:01:35) Discusses the significance of planning marketing strategies in advance for better engagement. Women's History Month (00:04:42) Highlights the importance of celebrating women in auto care during March. Spring Maintenance Promotions (00:05:25) Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches. Tax Refund Marketing (00:06:57) Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers. St. Patrick's Day Marketing Ideas (00:08:07) Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation. Mardi Gras Promotions (00:08:54) Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing. Pothole Awareness (00:10:23) Highlights the impact of winter on roads and the marketing opportunities around pothole-related services. Allergy Season Promotions (00:11:16) Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches. International Women's Week (00:12:17) Encourages highlighting women in the shop and community involvement during this week. Chocolate Chip Cookie Week (00:12:52) Suggests marketing around Chocolate Chip Cookie Week with treats for customers. Vision Conference Marketing (00:14:16) Discussion on marketing strategies for the Vision conference and its importance in the auto repair industry. RepairPal Introduction (00:15:19) Overview of RepairPal's services and how it helps auto repair shops attract new customers. Customer Loyalty App (00:16:24) Introduction to App Fueled, a customer loyalty app designed for auto service shops to boost retention. Social Media Sharing Concerns (00:17:12) Addressing business owners' apprehensions about sharing company activities on social media. Changing Perceptions on Business Success (00:18:35) Encouraging business owners to shift their perspective on sharing successes to build trust with customers. Employee Appreciation Month (00:20:19) Highlighting the importance of employee appreciation and potential marketing strategies around it. Fun Facts About Names Day (00:22:01) Ideas for celebrating Fun Facts About Names Day with staff engagement and social media content. Automotive Related Days in March (00:23:26) Discussion on various automotive-themed days in March and how to incorporate them into marketing. National Write Your Story Day (00:24:21) Encouragement to share the story of the shop through video content on National Write Your Story Day. Community Engagement During COVID (00:25:18) Sharing examples of community engagement through video collaborations during the COVID pandemic. World Tattoo Day (00:25:18) Fun marketing ideas related to World Tattoo Day and showcasing staff personalities. Make Up Your Own Holiday Day (00:26:13) Creative marketing opportunities around the concept of making up your own holiday. Quirky Country Music Song Day (00:26:33) Discussion on fun ways to engage with quirky country music song titles in marketing. National Mom and Pop Business Owners Day (00:27:09) Encouragement to share the history and community role of local mom-and-pop auto repair shops. Marketing Strategies Overview (00:28:07) Discussion on selecting relevant marketing themes and events for March without overwhelming customers. Engagement Encouragement (00:28:48) Caroline encourages listeners to share creative posts in the auto repair marketing community. Podcast Appreciation (00:29:04) Brian expresses gratitude to listeners and highlights the podcast's presence on the aftermarket radio network. Sponsor Highlight: App Fueled (00:29:52) Brian emphasizes App Fueled's comprehensive CRM capabilities beyond just app creation for auto repair shops. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com…
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The Auto Repair Marketing Podcast
1 Podcast Hosts Don't Have It All Figured Out [E135] 14:35
14:35 Na później Na później Listy Polub Polubione14:35
Na później Na później Listy Polub PolubionePodcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host. You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone. Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection! Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDA https://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency’s Financial Transformation https://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It’s OK to Dream Big (Stop Playing Small) Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian introduces the podcast and sets the theme about podcast hosts not having all the answers. Inspiration from Mike Allen's Post (00:00:10) Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving. Brian's Insecurities as a Host (00:01:15) Brian shares his personal insecurities regarding his role as a podcast host and influencer. Critique of Influencers (00:02:26) Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences. Sharing Personal Experiences (00:03:33) Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert. Struggles with Advice-Giving (00:04:36) Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts. Imposter Syndrome (00:05:37) Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices. Going Against Popular Opinion (00:06:46) Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives. Sponsor Promotion: RepairPal (00:08:54) Brian promotes RepairPal and its benefits for auto repair shops seeking new customers. Sponsor Promotion: App Fueled (00:09:55) Introduction of App Fueled and its services for building customer loyalty apps for auto repair businesses. Rewarding Success Stories (00:10:59) Brian shares the rewarding experience of hearing success stories from listeners implementing his advice. Discernment in Advice-Giving (00:12:03) Brian advises listeners to discern the credibility of advice from various influencers and podcasters. Conclusion and Reflection (00:13:10) Brian wraps up the discussion, emphasizing the importance of honesty in sharing experiences and insights. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com…
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The Auto Repair Marketing Podcast
As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life. From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy. Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life! Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) Show Notes with Timestamps Introduction to the Episode (00:00:01) The host introduces the podcast and the topic of slowing down in auto repair business ownership. Discussion of New Features (00:00:46) The speakers mention the potential of live streaming their podcast on Facebook. The Importance of Slowing Down (00:01:59) The co-host emphasizes that slowing down doesn't mean being lazy or complacent. Target Audience Clarification (00:02:16) The host clarifies that the episode is not for new business owners who are still growing. Personal Experiences with Surgery (00:05:30) Kim shares her experience of recovery after back surgery and the need for slowing down. Planning for Recovery (00:06:56) Kim discusses the importance of planning and preparing for recovery from her surgery. Building Trust in the Team (00:09:59) Kim reflects on how stepping back built confidence in her team and their abilities. Easing Back into Work (00:12:33) Kim talks about her gradual return to work and the importance of giving herself grace. Avoiding Extreme Situations (00:13:25) The host encourages listeners not to wait for extreme situations like surgery to slow down. The Importance of Slowing Down (00:14:32) Kim discusses the brutal nature of automotive conference seasons and the need for downtime. Personal Time and Routine (00:15:25) Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation. Work-Life Balance for Entrepreneurs (00:16:14) Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day. Freedom of Time and Finances (00:18:22) Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time. Daily Slow Time (00:18:38) Brian talks about integrating intentional slow time into daily routines, even during work trips. One Minute Pause Technique (00:19:28) Brian introduces a one-minute pause app for quick moments of mindfulness during busy days. Creating Healthy Leadership (00:20:30) Brian emphasizes the need for leaders to be emotionally and physically healthy for their teams. Encouragement to Slow Down (00:21:25) Kim encourages listeners to consider slowing down and reflects on building a supportive team. Conclusion and Thanks (00:22:29) Kim and Brian thank their sponsors and invite listeners to tune in next week. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com…
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The Auto Repair Marketing Podcast
1 What Do You Look Like When You're Not There? [E133] 13:29
13:29 Na później Na później Listy Polub Polubione13:29
Na później Na później Listy Polub PolubioneWhat impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built. We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story. Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave! Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) Square Body Dave - https://www.youtube.com/@squarebodydave Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com…
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