60 subscribers
Przejdź do trybu offline z Player FM !
Podcasty warte posłuchania
SPONSOROWANY


1 Flight of the Monarchs: Jaime Rojo on Beauty and Conservation 31:01
How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx
Manage episode 449963752 series 2585347
Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.
We discuss:
- How legacy brands create their dog food
- The inspiration behind Jinx
- Her nutrition philosophy for pets
- Sourcing the right manufacturing partners & convincing them to work on Jinx
- Approach to testing if the product tastes good
- The reasons why she raised venture money (most recently a Series B)
- How she launched online
- Why Walmart has been a great partner for a premium brand
- Jinx’s market positioning compared to other premium dog food brands
- Approach to launching SKUs & new products
- How she thinks about celebrity partnerships & more
381 odcinków
How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Manage episode 449963752 series 2585347
Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.
We discuss:
- How legacy brands create their dog food
- The inspiration behind Jinx
- Her nutrition philosophy for pets
- Sourcing the right manufacturing partners & convincing them to work on Jinx
- Approach to testing if the product tastes good
- The reasons why she raised venture money (most recently a Series B)
- How she launched online
- Why Walmart has been a great partner for a premium brand
- Jinx’s market positioning compared to other premium dog food brands
- Approach to launching SKUs & new products
- How she thinks about celebrity partnerships & more
381 odcinków
Wszystkie odcinki
×
1 Selling Shorter Shorts to a Successful Exit, The Story of Chubbies with Preston Rutherford 54:39

1 The Fusion of Innovation and Leadership with YuChiang Cheng 53:15

1 Why The Supplement Industry Is Broken and How Momentous Plans to Fix It with Jeff Byers 1:07:21

1 Why Invest in CPG and Tech? Expected Returns and Red Antler's VC Journey with Daniel Faierman, Partner at Habitat Partners 54:59

1 Is AI the Sole Future of Consumer Tech, What's Missing in Social & Will Glasses Be The Consumer Platform with Bryan Kim, Partner at Andreessen Horowitz 1:01:53

1 How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx 58:55

1 How He Went From the Music Industry to VC, Investing in Tech vs. Brands, and When Down Rounds Make Sense with Jon Keidan 57:21

1 The Future of Gaming: Game Economies, New Business Models, Gamification, Blockchain Technology & AI Innovation with Brian Cho, Co-Founder of Patron 57:00

1 The Evolution of Premium Products in Mainstream Retail with Marcel Bens, CEO of Emil Capital Partners 50:41

1 When to Invest in Consumer Technology with Vanessa Larco at NEA 59:40

1 Turning Science into Consumer Brands with Osman Khan, CEO of Squared Circles 1:01:12

1 Investing in the Future of Healthy Living with Abby Miller Levy, Managing Partner and Founder at Primetime Partners 57:39

1 How They Built a Direct-to-Consumer Baby Food Brand and Scaled to Selling Millions of Products Each Month with Angela Vranich and Ben Lewis From Little Spoon 58:08

1 Future of Food Tech, Can A Retail Model Like Foxtrot Work at Scale, and Channel Strategy for Food Brands with Ashley Hartman and Andrew Bluestein @ Bluestein Ventures 1:07:05

1 Unlocking the Potential of Beauty and Personal Care Brands With Manica Blain 53:32
Zapraszamy w Player FM
Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.