How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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3M ago 58:55

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Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.

We discuss:

How legacy brands create their dog food
The inspiration behind Jinx
Her nutrition philosophy for pets
Sourcing the right manufacturing partners & convincing them to work on Jinx
Approach to testing if the product tastes good
The reasons why she raised venture money (most recently a Series B)
How she launched online
Why Walmart has been a great partner for a premium brand
Jinx’s market positioning compared to other premium dog food brands
Approach to launching SKUs & new products
How she thinks about celebrity partnerships & more

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#Business #Mike Gelb #Managing Partner #Entrepreneur