Najlepsze podcasty z kategorii: Abm Agency (2024)

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How ABM is Redefining B2B Marketing with Vincent DeCastro, ABM Agency 22:43

12d ago22:43

22:43

"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM Agency In this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Base…

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98. Four Ps and a T. Why time matters in marketing 37:24

3h ago37:24

37:24

In this episode, marketing veteran Mark Larwood offers a refreshing perspective on the importance of patience in marketing. Mark discusses how today's fast-paced business environment can push for instant results, but slowing down and allowing strategies to mature can deliver lasting competitive advantages. Key points: Patience in marketing can lead…

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The Spiderweb Content Approach To Improve SEO With Wade Poezyn 46:14

1d ago46:14

46:14

Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about h…

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Unlocking the Power of AI in B2B Marketing with Elaine Zelby, Tofu 25:52

5d ago25:52

25:52

“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at Tofu In this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey fro…

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Building a Digital Foundation That Lasts With Chiala Marvici 37:27

6d ago37:27

37:27

Chiala Marvici is a fractional director with extensive experience spanning multiple industries. With over two decades in this profession, Chiala has made significant contributions to leading companies through digital transformations, particularly in the beauty, real estate, and IT services sectors. Beginning her career in the beauty industry, she h…

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Why Hiring a Fractional CMO Might Save Your Startup Time and Money with Shannon Curran, SSC Consulting 28:19

7d ago28:19

28:19

"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC Consulting In this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, s…

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97. Marketing a business is everyone's business 41:13

7d ago41:13

41:13

In this episode of The Unicorny Marketing Show, Graham Wylie joins Dom to challenge the conventional view of marketing. Wylie argues that marketing shouldn’t be confined to a single department but should be a company-wide responsibility. He explains the importance of aligning marketing promises with product delivery and encourages organisations to …

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How AI SDRs Are Transforming Sales Outreach with Alina Karnaukh, AiSDR 24:06

14d ago24:06

24:06

"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDR In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming…

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96. Rebel writing: how brandwank is killing your comms 47:01

14d ago47:01

47:01

In this episode of The Unicorny Marketing Show, Dom and Peter Whent discuss Peter's straightforward "pool rules" for better marketing messaging. Inspired by clear, no-nonsense swimming pool signs, these rules focus on the power of simple, bold communication. Peter highlights the need for brands to stop using jargon and start focusing on the real is…

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Customer Education and Smarter Content Strategies with Christie Horsman, Thinkific 27:40

19d ago27:40

27:40

“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at Thinkific In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how …

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The Power of Personalized Gifting Campaigns with Kris Rudeegraap, Sendoso 21:32

21d ago21:32

21:32

“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso In this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, disc…

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95. Impossible to Ignore with Carmen Simon 45:21

21d ago45:21

45:21

In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness and emotion to make sure your audience recalls the most crucial parts of your message. By understanding how the brain process…

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New Trends in Go-To-Market Strategies with Manoj Ramnani, SalesIntel 15:53

26d ago15:53

15:53

"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led gr…

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Old-School Sales Tactics in Today's IT World with Bijan Abrahim 36:11

26d ago36:11

36:11

Bijan Abrahim is a Senior Sales and Marketing Officer at theITSupportCenter, which provides 24/7, immediate, expert IT help desk support for end users of Fortune 500 organizations. An enterprise sales professional with over a decade of industry experience, Bijan specializes in optimizing sales processes, driving marketing initiatives, and enhancing…

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Shifting B2B Content From Cold to Bold Through Creativity and AI with Jen Rapp, Superside 30:15

28d ago30:15

30:15

"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at Superside In this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen ex…

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How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow. 40:43

28d ago40:43

40:43

Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more than $10,000 and the moment she discovered she wasn’t irreplaceable. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. T…

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94. The behaviour you ignore is the culture you get 38:41

28d ago38:41

38:41

Could your company’s most valuable asset be its culture? In this episode, Hilton Barbour, a seasoned marketing consultant, discusses the vital role of organisational culture. He explains how culture shapes decisions, brand identity, and even the ability to innovate. Hilton explores the connection between culture and strategy, providing real-world e…

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Agency Life and Marketing Leadership With Inga Finneke 44:57

1M ago44:57

44:57

Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiat…

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Context Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse 33:56

1M ago33:56

33:56

"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse In this episode of The Content Cocktail Hour, Jeff Coyle, Co-…

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93. Are side hustles marketers' secret weapon 31:07

1M ago31:07

31:07

In the second part of this episode, Leonard Burger returns to discuss the growing trend of side hustles and their unexpected benefits for marketers. Leonard shares how working on external projects, such as angel investing, has enriched his professional career, offering valuable perspectives that can be applied to his core role in product marketing.…

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Bringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign 25:05

1M ago25:05

25:05

“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign In this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovat…

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92. Product marketing’s secret role in SaaS success 37:57

1M ago37:57

37:57

In this episode of The Unicorny Marketing Show, we pull back the curtain on a crucial, yet often overlooked, role in marketing: product marketing. Host Dom Hawes sits down with Leonard Burger to explore how product marketers act as the glue that binds sales, engineering, customer success, and strategy. With product marketing well-established in the…

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Reaching End Users in B2B with Ben Ryan 27:51

1M ago27:51

27:51

Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worl…

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Anything but Boring. Content Strategy with Adam Sockel, Orum 25:21

1M ago25:21

25:21

"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and stra…

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91. Respect - the currency of your customers (and your career) 23:19

1M ago23:19

23:19

In this continuation of Dom Hawes' conversation with Simon Carter, the focus shifts to the challenges facing marketing leadership and the role of trade bodies. They discuss how marketing organisations often fall short in supporting senior marketers, which affects the profession’s growth. Simon highlights the importance of earning respect within org…

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SEO Success in the Age of AI with Salvatore Surra, Seamless.AI 31:20

1M ago31:20

31:20

“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI In this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of A…

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90. The #1 thing holding your marketing back (it's not your team) 30:16

1M ago30:16

30:16

In this episode of The Unicorny Marketing Show, Dom chats with Simon Carter, a marketing expert with a diverse background in industries such as financial services, utilities, and B2B. The conversation focuses on why marketing is often undervalued in organisations, touching on leadership, company culture, and the ongoing struggle for marketers to ha…

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Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius 29:47

2M ago29:47

29:47

"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, sh…

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89. 'Stack ranking': how to prioritise accounts for maximum gain 30:07

2M ago30:07

30:07

In Part 2 of our conversation with Clare Jones, CMO of System C, we explore the challenges of rebranding, maintaining brand integrity, and the strategic art of prioritising customers. Clare shares her experience of unifying multiple brands into one cohesive identity while staying true to core values. She also introduces her "rule of thirds" for cam…

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How Content Fuels Marketing Growth with Carol Howley, Exclaimer 21:00

2M ago21:00

21:00

"If you build that brand trust, everything else is going to start to follow," says Carol Howley, Chief Marketing Officer at Exclaimer In this episode of The Content Cocktail Hour, Carol Howley, CMO at Exclaimer, discusses the essential role of brand and content in B2B marketing. Drawing from her extensive experience in both demand generation and br…

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An Entrepreneurial Approach to IT Marketing with Clay Tuten 43:07

2M ago43:07

43:07

Clay Tuten is the CMO at KeyMark, a leading business process automation software provider for major enterprises. With 27 years in the creative and marketing field, Clay has a diverse background, encompassing sports, apparel, construction, events, and technology through both digital and traditional marketing avenues. Recognized for his entrepreneuri…

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88. Re-evaluating demandgen: what marketers need to know 34:38

2M ago34:38

34:38

In this episode of The Unicorny Marketing Show, Clare Jones, CMO of System C, challenges the common perceptions around demand generation, explores the changing dynamics of B2B buyer behaviour, and discusses the complexities of mergers and acquisitions. Clare highlights why marketing needs to be involved at every stage of the buyer's journey and mak…

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Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData 31:04

2M ago31:04

31:04

"It's that fun balancing act of which one do we want to succeed versus which one is succeeding? And then taking a look and saying, do we need to promote more the one that we want to succeed?" says Matt Lyman, VP of Demand Generation at LeanData In this episode of The Content Cocktail Hour, Matt Lyman, VP of Demand Generation at LeanData, draws from…

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87. From ideas to action: Managing creativity alongside daily operations 31:46

2M ago31:46

31:46

In this continuation of the discussion with Professor Ben Bensaou from INSEAD Business School, Dom explores how organisations can build a robust framework for continuous improvement and creativity. Bensaou introduces the concept of the "innovating engine," explaining how companies can create a structured environment that encourages all employees to…

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Lean Research for Effective Content with Clay Ostrom, Map & Fire 32:22

2M ago32:22

32:22

"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & Fire …

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Winning the IT Marketing Game With Eric Herzog 40:26

2M ago40:26

40:26

Eric Herzog is the Chief Marketing Officer at Infinidat, an enterprise data storage solutions provider. With a 40-year career in IT marketing focused on enterprise storage, Eric has held several executive roles spanning from product management to marketing. He has a track record of exceeding P&L targets and has worked at Fortune 500 companies like …

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86. How innovation and marketing drive change together 37:53

2M ago37:53

37:53

In this episode of The Unicorny Marketing Show, Professor Ben M. Bensaou of INSEAD Business School joins us to discuss how organisations can build a culture where innovation thrives. Bensaou shares real-world examples from companies like Starwood Hotels and Fiskars, showing how even established businesses can invigorate their innovation processes b…

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How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ. 52:57

2M ago52:57

52:57

Robbie Upcroft, Cloud Business Manager at Tech Data ANZ, may have “fallen into IT”, but his passion for using tech to help people reach their full potential runs deep. He’s inspired by how assistive technology has transformed the life of his son Toby, who has Cerebral Palsy. Join your host and Executive Creative Director Barrie Seppings as he quizz…

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The Art of Customer-Led Growth in B2B Marketing with Jeff Reekers, Champion 23:49

2M ago23:49

23:49

"And through that phase really saw the power of what happy users and customers can bring the organization in terms of growth and effective and efficient growth," says Jeff Reekers, Co-Founder and CEO of Champion. In this episode of The Content Cocktail Hour, Jeff Reekers, Co-founder and CEO of Champion, shares his journey as a marketer turned CEO. …

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85. Beyond Strategy: How AI and purpose partner for market success 24:38

2M ago24:38

24:38

In this episode, Dom Hawes continues his conversation with Dominic Rodgers, Head of Marketing at Frog Capital, focusing on how purpose is practically applied to scale businesses. Dominic discusses Frog Capital’s use of AI-driven toolkits and how engaging executives in content creation strengthens their impact. The episode also explores how these in…

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How to Repurpose and Leverage Video Content with Lindsay McGuire, Goldcast 29:42

2M ago29:42

29:42

"In the era of AI, video is where you can be more human. We advocate that AI always needs a human handler. The role that video plays in modern marketing is crucial; it allows for natural, engaging human-to-human connections," says Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. In this episode of The Content Cocktail Hour,…

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84. Frog Capital's playbook to purposeful growth 24:27

2M ago24:27

24:27

In this episode of Unicorny, Dominic Rodgers, Head of Marketing at Frog Capital, shares how his company integrates purpose into every aspect of its investment strategy. Dominic reveals Frog's unique methodology for scaling businesses, emphasising the vital role of purpose in driving both growth and resilience. The discussion explores how aligning p…

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Inside the 2024 SaaS Benchmark Report with Mollie Kuramoto, High Alpha 24:56

2M ago24:56

24:56

"Content distribution is more important than the actual content," says Mollie Kuramoto, Director of Marketing at High Alpha. In this episode, we’re joined by Mollie Kuramoto, Director of Marketing at High Alpha, to discuss the making of the highly anticipated 2024 B2B SaaS Benchmark Report. Mollie shares her journey, from her early days at a market…

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83. Inspiration from outside: six sigma, side hustles and yoga studios 24:57

2M ago24:57

24:57

In this episode of Unicorny, we continue our exploration of the intersection between marketing and entrepreneurship with Sandra Vollrath, a marketing operations leader turned yoga studio owner. Building on the insights from part one, we examine how Lean Six Sigma principles can help eliminate inefficiencies in marketing departments and why understa…

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How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast 21:39

2M ago21:39

21:39

"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast. In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's …

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82. Know thy customer: big ideas from small business success 28:13

2M ago28:13

28:13

In this episode of Unicorny, we meet Sandra Vollrath, a seasoned B2B marketing strategist and yoga studio owner, to explore the intriguing parallels between marketing operations and entrepreneurship. Sandra shares her journey from leading global marketing systems at Bentley Systems to founding her own yoga studio, unravelling valuable lessons appli…

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Rethinking B2B Content and Courses with Erica Schneider, Cut the Fluff 23:42

2M ago23:42

23:42

"Do not say anything that doesn't need to be said. Keep it as simple as possible," says Erica Schneider, Founder of Cut the Fluff In this episode, we’re joined by Erica Schneider, founder of Cut the Fluff, to discuss why LinkedIn might not be for everyone, the art of effective editing, and the power of building a personal brand. Erica also shares h…

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Boosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo 14:42

3M ago14:42

14:42

"CEOs often push to market without securing internal engagement, but full internal commitment is essential to transforming a company into a well-oiled machine," says Perttu Ojansuu, CEO and Co-founder at Happeo In this episode, we’re joined by Perttu Ojansuu, CEO and Co-founder of Happeo, to discuss knowledge management and its profound impact on o…

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B2G Sales Cycles and Relationship Building With Alex Love 40:42

3M ago40:42

40:42

Alex Love is the VP of Marketing Communications at RIVA Solutions, an IT government contractor on the Inc. 5000 list. With over 15 years of experience in marketing and communications, she specializes in public-sector marketing, branding, and employee engagement. Alex is known for her ability to construct lean, impactful MarCom teams using her in-de…

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81. The Unicorny Manifesto: Why 'phony wars' kill marketers' credibility 24:22

3M ago24:22

24:22

In this episode of Unicorny, Dom goes solo again and challenges the common perceptions of B2B marketing, stressing the need for a comprehensive understanding that goes beyond promotional activities. He examines the notion that B2B marketing is ineffective and advocates for a balanced approach that incorporates both traditional and modern marketing …

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