Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
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Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
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Join Tennis Broadcasters Gigi Salmon & Naomi Cavaday as they bring their off-air conversations on-air. Lots of Tennis and plenty of ish!
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CART is Advancing Retail by connecting the industry to innovation. Retailers, wholesalers and brands utilize CART to find, research and connect with solutions appropriate for their businesses. Solution providers use CART as go-to-market tool that connects them directly to their target retail audience, all the way into the brick and mortar store itself. CART has unparalleled insight into what’s next in retail and shares this information regularly through multiple channels.
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every few weeks as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience ...
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The Compassionate Capitalist Show™ empowers entrepreneurs and investors alike to create wealth with passion and purpose. Join Karen Rands, a best selling author, for insights on Angel Investing, Crowdfunding, Business Growth, and Wealth Creation. As a seasoned entrepreneur and investor herself, Karen engages in dynamic conversations with industry leaders, successful entrepreneurs, seasoned angel investors and venture capitalists as they share proven strategies and lessons learned. Once you l ...
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Welcome to The Creative Dealmaker Podcast hosted by Carl Allen. Carl Allen is the #1 Business Buying Coach in the World and he is the founder and CEO of Dealmaker Wealth Society. Each week, Carl will be hosting a special guest on the show to talk about small business acquisitions, conquering adversity, BIG exits, advanced M & A strategies, and more... You can get more advanced business acquisitions training by: > following Carl on Instagram ~ https://www.instagram.com/carlallenofficial/ > an ...
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"Welcome to Retention Simplified by WebEngage Academy. Your one-stop source for expert insights and advice on how to boost your business's bottom line. In each episode of our audio podcast, we cover detailed guide and analytics on how to take your retention marketing efforts to the next level. Whether you are just starting out with retention marketing or you are an experienced professional looking for new ideas, this podcast is for you."
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Siditty Tea is your front-row ticket to the juiciest discussions in South Carolina, hosted by the dynamic duo, NikkiG and Ni. This is not just any podcast; it's an immersive experience that will have you glued to your seat, laughing, nodding, and maybe even shouting "Amen!" as we dive deep into the wild world of dating drama, navigate the tumultuous waves of family drama, and explore the critical importance of self-care and mental health.But that's not all. Siditty Tea transcends the ordinar ...
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If you're a fan of NBA YoungBoy, you know that his influence goes beyond music. His powerful lyrics and raw storytelling connect deeply with his audience, and his fans show their appreciation not just through streaming his songs but by wearing NBA YoungBoy merch. This official merchandise lets fans connect with the artist’s story and style in a way that resonates with their own experiences. From hoodies and t-shirts to hats and accessories, there’s something for every fan looking to showcase ...
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1. Sharlene-Monique - Of Love (Piano & Voice) 2. Jaz Karis - Home 3. Cassandra Shade - Don't Change 4. Tamesy - Of you 5. Aleksa Safiya - Understand Me 6. Lauren Tuchscherer - You Make Me 7. Fortune - Fake Love 8. Alduts Sherdley - Swipe Right 9. Karmessa - Game X 10. Tambourine - Unequally Yoked 11. Anna Speer - Cuffing Szn 12. Stalk Ashley - Complicated 13. Yasz Base - Anoymous Drerrie 14. Marzz - KMS. 15. Niqueaux - Love You Down 16. Kazé - Love ain't enough 17. Makaela - Be Careful 18. A ...
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The Ecwid E-commerce Show is an e-commerce podcast that will help e-commerce store owners all the way from their first sale to their first million dollars. We will interview store owners, experts, technology partners and everyone in between to deliver helpful advice to help you grow your business.
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Recharge powers subscriptions to over 15,000 brands who are reaping the benefits of predictable revenue, increased lifetime value, and massive customer loyalty. Join us as we chat with founders, CEOs and top executives about their subscription ecommerce experience, the highs and lows of running their business, the tips they use to grow their brand and more! So, Hit Subscribe and let’s get started.
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NBA YoungBoy Merch: Express Your Loyalty and Style
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If you're a fan of NBA YoungBoy, you know that his influence goes beyond music. His powerful lyrics and raw storytelling connect deeply with his audience, and his fans show their appreciation not just through streaming his songs but by wearing NBA YoungBoy merch. This official merchandise lets fans connect with the artist’s story and style in a way…
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Unlocking Consumer Memory: How Information Clustering Improves Recall
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Understand how information clustering can enhance consumer recall and improve your marketing effectiveness.Autor: Chirag Parmar
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How to Pick the Best Marketing Channels in a Multi-Channel World
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A guide to choosing the optimal mix of marketing channels for maximum reach and engagement in a multi-channel landscape.Autor: Chirag Parmar
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Using the Peak-End Rule to Navigate Positive Consumer Feedback
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Learn how to apply the peak-end rule to manage consumer feedback and leave a lasting positive impression.Autor: Chirag Parmar
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How Multisensory Marketing Boosts Consumer Engagement
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Discover the power of multisensory marketing and how it can elevate consumer engagement and brand experience.Autor: Chirag Parmar
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Weather-Based Marketing: Trigger Campaigns that Respond to Real-Time Weather Conditions
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Learn how weather-based marketing can drive better engagement and conversions through timely, relevant campaigns.Autor: Chirag Parmar
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Cart Abandonment Emails vs Checkout Exit Overlays: Which Converts Better?
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Compare the effectiveness of cart abandonment emails and checkout exit overlays in recovering lost sales.Autor: Chirag Parmar
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6 Proven Christmas Sales Tips to Boost Your E-commerce Revenue
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Discover six powerful tips to maximize your e-commerce sales and profits during the holiday season.Autor: Chirag Parmar
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13 Trigger Events to Automate Customer Lifecycle Marketing for E-commerce Firms
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Discover 13 key trigger events to help e-commerce businesses automate and optimize customer lifecycle marketing.Autor: Chirag Parmar
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The Ownership Effect: How It Drives Consumer Retention and Brand Loyalty
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Learn how the ownership effect influences consumer retention and helps build long-term brand loyalty.Autor: Chirag Parmar
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How Gamification Enhances Consumer Engagement and Builds Lasting Brand Memories
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Explore how gamification strategies can boost consumer engagement and create long-lasting connections with your brand.Autor: Chirag Parmar
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#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience
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Send us a text Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church’s Fried Chicken To-Go®. Today, there are 800 Church’s locations in the U.S., spanning 25 states pl…
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Why Location-Based Interfaces Are the Future of E-commerce
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Explore how location-based interfaces are transforming e-commerce by delivering personalized shopping experiences.Autor: Chirag Parmar
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7 Must-Have Tips for Creating Engaging Email Unsubscribe Pages
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Explore actionable tips for designing effective unsubscribe pages that reduce churn and improve email engagement.Autor: Chirag Parmar
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Understanding Consumer Memory: The Psychology of Recognition in Marketing
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Learn how recognition shapes consumer memory and how you can use it to your advantage in marketing campaigns.Autor: Chirag Parmar
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6 Surprising Micro Segmentation Strategies to Drive Engagement
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Unlock creative micro-segmentation strategies to better target and engage your audience in innovative ways.Autor: Chirag Parmar
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How Storytelling Outperforms Facts in Consumer Psychology
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Discover how powerful narratives can influence consumer decisions more effectively than raw facts.Autor: Chirag Parmar
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How to Calculate & Increase Customer Lifetime Value (CLV) with Real Examples
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Learn how to calculate and enhance customer lifetime value (CLV) with actionable strategies and examples.Autor: WebEngage Academy
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Consumer Experience Psychology: Balancing Highs and Lows to Enhance Loyalty
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Understand how balancing emotional highs and lows can create memorable consumer experiences and foster loyalty.Autor: Chirag Parmar
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Proven Marketing Strategies for Online Travel Agencies (OTA) in 2024
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A comprehensive guide to effective marketing strategies for boosting online travel agency success in 2024.Autor: Chirag Parmar
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The Psychology Behind SEO: Using Primacy and Recency for Better Rankings
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Learn how primacy and recency can enhance your SEO strategy for improved rankings.Autor: Chirag Parmar
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Top 10 In-App Messaging Use Cases to Boost E-commerce Conversions
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Discover how in-app messages can enhance customer engagement and drive conversions for e-commerce apps.Autor: Chirag Parmar
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Retention Simplified: Your Journey From Chaos To Clarity (E-Commerce)
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Here's everything you need to know about building a 12-month growth charter using WebEngage and Retention MarketingAutor: Chirag Parmar
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#398: Loyalty360 Loyalty Live | Caitlin Watson and David Shaw, WillowTree
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Send us a text Founded in 2008, WillowTree was built on a heritage of mobile applications. While the company still engages in much of that work, it’s grown into other areas in support of brands, including strategy and consulting, data and artificial intelligence (AI), digital marketing, loyalty program design, and more. WillowTree works alongside b…
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Enforcement mode: Privacy Commissioner Carly Kind takes aim at widespread pixel data spillage, loyalty, data enrichment, broking and geolocation targeting under existing laws
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Privacy Commissioner Carly Kind was “surprised” – read underwhelmed – by the first tranche of Privacy Act legislation laid before parliament last month. But she says the hard stuff is still coming after the election, which means businesses now diverting budgets away from compliance to other activities may regret it, especially as the regulator has …
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#397: Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations
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Send us a text Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands—including Carter’s, OshKosh B’gosh, Little Planet, and Skip Hop—are recognized across the globe and available …
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In response to the closure of several high profile loyalty programs and criticism from authors like Byron Sharp, we explore the case for loyalty backed with evidence. With special guests, Tom Hill, Jessie Stuart, Dicken Doe and Phil Gunter.Autor: Loyalty Wired
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#396: Hilton: A Growing Portfolio, Strategic Partnerships, and Digital Innovation Create a Better Customer Experience for Guests
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Send us a text Hilton is a leading global hospitality company with 24 world-class brands for all guests’ stay needs at over 7,800 properties across 126 countries and territories. Through acquisitions that allow for more destination choices, technology innovations that make processes easier for guests, and brand partnerships that offer guests and Hi…
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#395: Paris Baguette: Rolling Out a New Rewards Program and Cultivating Emotional Loyalty by Spreading Joy
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Send us a text Paris Baguette specializes in whole cakes, pastries, and breads, as well as artisan coffees, sandwiches, and other savory items. Globally, the brand has over 4,000 locations. In North America, the brand currently counts almost 200 locations. To learn about Paris Baguette’s recent changes to its loyalty program as part of a broader ef…
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‘There’s a lot of junk’: Top VC firm Luma Partners’ Terry Kawaja says adtech ‘refuses to grow up’, did ‘a terrible job’ on privacy, backs ad activists to force a clean-up and says a Google ad break-up ...
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Part One: Seven companies now account for a third of the total value of the US S&P 500 – and the bulk of their collective trillions in market value happens to come from marketers and advertising. It’s a crazy number, but Terry Kawaja, the fast talking banker, considered by some the ‘godfather’ of adtech start-up investment, says another wave of adv…
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Paramount global and local sales chiefs on converged trading, blended CPMs and why allowing streaming subscribers to opt into ad tiers is optimal
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Paramount went early on both converged trading and a streaming ad tier in the US. Now it’s doing likewise in Australia and Lee Sears, Paramount’s international ad sales chief, thinks both plays will pay off for the media and entertainment conglomerate, its advertisers and crucially – viewers. Unlike some rivals, Paramount didn’t push subscribers au…
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#394: JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign
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Send us a text JOANN is an iconic 80-year-old brand that’s continued to succeed over the years by prioritizing relevancy with each new generation. JOANN operates approximately 850 stores in 49 states, and while the brand is the number one retailer in “all things fabric and sewing,” it also carries a large assortment of crafts, arts and crafts, and …
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#393: Edible Brands: Growing Emotional Loyalty by Giving Consumers Convenience and Quality
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Send us a text Edible Brands was founded in 1999 by Tariq Farid, and the company has revolutionized the gifting industry by merging the innovation of a powerful e-commerce platform with locally owned brick-and-mortar locations worldwide. The brand’s expansive footprint and delivery network sets it apart. Edible can deliver to 80% of U.S. households…
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‘Don’t waste millions training LLMs for marketing and commerce, tap autonomous AI agents like Gucci, Saks, Wiley, Fisher & Paykel’ – Salesforce global CMO on AI’s ‘third wave’
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Salesforce reckons it’s the end of the DIY AI era – and global CMO Ariel Kelman is tasked with addressing what his CEO, Marc Benioff said last week is Salesforce's biggest marketing challenge: convincing global markets to think less about Open AI, Microsoft copilots and other generative AI companies that require businesses to custom-bake the tech i…
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Newscast 8: The Personalization Episode
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This week we devote our entire episode to one of the hottest topics in customer loyalty. In this featured segment, Rick Ferguson speaks to an all-star roster of experts to answer an existential question: If marketing personalization is so important, then why aren’t more companies better at it?Autor: Loyalty Wired
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Virgin Velocity measured incrementality across media channels, proved TV+BVOD+OOH deliver more uplift, launched first brand push, saw member growth trend soar 35%
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Before launching its first-ever brand campaign, Virgin Velocity had to convince finance and commercial teams that investing in brand would drive long-term demand, re-engage its 10m members – and ultimately power growth. So it tapped Beatgrid, the same cross-media measurement platform used by Virgin Australia when relaunching its airline brand. Beat…
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#392: Harps Food Stores: Being “Live” in POS Transactions and Driving Increased Customer Engagement
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Send us a text Harps Food Stores was founded in 1930 by Harvard and Floy Harp. Today, headquartered in Springdale, Arkansas, the grocery retailer counts 147 stores in six states, offering conventional to cost-plus formats. The company is the largest employee-owned company in the state. To gain more insight into today’s grocery retail industry while…
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FBI Negotiation Secrets: 3 Tips to Close Every Deal!
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In this episode of the Creative Dealmaker Podcast, I sit down with my personal hero, Chris Voss, the former head hostage negotiator for the FBI and founder of the Black Swan Group. Chris shares how he transitioned from saving lives to saving business deals—and trust me, his strategies are an absolute game-changer. If you’re struggling with closing …
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Kincoppal girls’ only high school principal: ‘Social media the most damaging influence I’ve ever seen’, backs 16 age limit but ex-Facebook ANZ boss warns of fallout as brands stay silent
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The proposed ban on social media for teens has polarised industry and academia with warnings aplenty it could backfire. Ex-Facebook ANZ MD Liam Walsh argues rather than a ban, dumbing down the algorithms, forcing algorithmic transparency through regulation or removing them altogether – could actually be the solution if fears of the effects of algor…
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#391: Loyalty360 Loyalty Live | Dr. J.R. Slubowski, Kobie
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Send us a text Kobie provides robust solutions for its brand partners. Thoughtful design on the front end, coupled with extensible, configurable technology, leads to a seamless customer experience. The company takes a strategy-led, technology-enabled approach as it works to narrow down to what truly drives a consumer to be loyal at an emotional lev…
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Streaming services have peaked as 2025 ad take set to surge to $200m; Amazon Prime, Kayo, Binge lead local market with ‘sophisticated’ human sales teams but too many streamers to support with ads - Omnicom ...
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The latest analysis of SVOD growth rates from tech and telco analyst Telsyte proves one thing: fear of streaming services losing subscribers by pivoting to ads is overblown: They’re growing – though some more than others. MD Foad Fadaghi says ads, plus AI personalisation, integration and format innovation, will power the next growth cycle but strea…
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Newscast 7: Can Starbucks return to Pike Place?
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In this special segment, Rick Ferguson stands inside of Starbucks’ original Pike Place Market store in Seattle and asks: Can Starbucks leverage its loyalty program and its vaunted digital wizardry to recapture its corporate soul? Plus, we dive into research on Australian customer loyalty and chat with the VP of Marketing for Canada's Air Miles Rewa…
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The Future of Finance: AI-driven Investment Strategies with David Marra
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Today on the Compassionate Capitalist Show, we are diving deep into the fascinating world of artificial intelligence and its transformative impact on businesses and investment strategies. David Marra, a trailblazer in quantitative asset management and financial innovation, joins host Karen Rands to discuss how AI has evolved to simplify implementat…
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Peak ecom? Investment banker turned ecom entrepreneur says social, search ad rates, customer aqcuisition now unviable for ecom pureplay, DTC profits without retail media
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For anyone in ecom or performance marketing, this podcast is a must listen. Forget ROI and ROAS, think unit economics, says former investment banker (her last big deal was the Myer float) turned entrepreneur Carla Penn-Kahn. She was early into ecom and left Credit Suisse to launch four of her own –Kitchenware Australia, A Gift Worth Giving, Everten…
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Podcast 67 - Loyal Customers As A Sales Channel
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In this podcast we examine the growth of TikTok Shop, with Mark Ross of Konsort Social, and ask if social enterprise platforms could allow loyalty programs to turn top customers into a meaningful sales channel.Autor: Loyalty Wired
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Can't Scale Your Business with AI? Here's What to Do [Ross Tomkins]
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Join me as I sit down with Ross Tomkins to uncover why AI often fails in business and what we can do to fix it! In this episode, Ross, a top expert in AI strategy, shares his insights on overcoming AI implementation challenges and scaling businesses successfully with artificial intelligence. We dive into the common mistakes companies make with AI a…
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Navigating the Compassionate Capitalist Compass: Family Office Governance & Best Practices with Guillermo Salazar
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A "Family Office" is remarkable entity that High-Net-Worth & Ultra-High-Net-Worth Families use to manage their wealth as it grows, and preserve it for their future generations. A family office provides a wide range of services tailored to meet the needs of HNWIs. From investment management to charitable giving advice, family offices may offer a ded…
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#390: David’s Bridal: Cultivating the Next Generation of Customers by Prioritizing Emotional Loyalty Efforts
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Send us a text Emotional loyalty is one of the most important facets of customer loyalty. Understanding what drives it and being able to leverage it throughout all the brand touchpoints is important—and extremely challenging. David’s Bridal focuses on supporting the moments that matter to its customers. The brand endeavors to help customers enjoy t…
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Synthetic customers meet synthetic CMOs (and CFOs): Evidenza clones Sharp, Ritson, Binet & Field to build annual marketing plans in minutes; Mars, EY sign-up
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The effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it’s leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-…
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Newscast 6 - The Future of Coalition Loyalty
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A decade ago, the global loyalty landscape was ruled by big multi-merchant coalition program operators. Today, most of those operators are gone. Rick Ferguson convenes our Loyalty Roundtable to discuss the past, present, and future of coalition loyalty. Plus, we talk to a loyalty player in the legal cannabis market and explore the changes to the Qa…
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