Najlepsze podcasty z kategorii: Creative Agency Account Manager (2024)

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How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin 46:45

5d ago46:45

46:45

Welcome to episode 124. This will be particularly interesting for you if you want to know how much the head of client services role can impact the agency's business. Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you…

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Building a Work-Life Balanced Agency Without Sacrificing Productivity or Client Satisfaction 32:12

4d ago32:12

32:12

If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this …

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Building Systems of Care with Heather O'Neill 40:06

5d ago40:06

40:06

Taking care of people in or around your business isn't the default when it comes to business and what we're taught business should be. How is this way of doing business actually hurting us? And, how can we change our systems to be more authentically people-first? We're continuing in our mini-series on my calmer framework for a calmer business. This…

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96. Rebel writing: how brandwank is killing your comms 47:01

5d ago47:01

47:01

In this episode of The Unicorny Marketing Show, Dom and Peter Whent discuss Peter's straightforward "pool rules" for better marketing messaging. Inspired by clear, no-nonsense swimming pool signs, these rules focus on the power of simple, bold communication. Peter highlights the need for brands to stop using jargon and start focusing on the real is…

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95. Impossible to Ignore with Carmen Simon 45:21

12d ago45:21

45:21

In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness and emotion to make sure your audience recalls the most crucial parts of your message. By understanding how the brain process…

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Stuck In a Plateau? How Repositioning Might Be the Answer 9:35

18d ago9:35

9:35

Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning. In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you: Break out of a growth p…

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Engineering an Autonomous Work Culture with Marissa Goldberg 40:09

19d ago40:09

40:09

Can we create calm workplaces that are not only remote, but also asynchronous? And can we do it while avoiding micromanaging from afar? We're continuing in our mini-series on my calmer framework for a calmer business. This week, we're diving into autonomy. Why is autonomy essential for a calmer business? What does an autonomous work environment eve…

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How to evaluate your agency operations, with Harv Nagra 50:58

19d ago50:58

50:58

Welcome to episode 123. This episode will be particularly interesting for you if you're responsible for your agency's internal operations. You might be the operations director, head of project management, or even a client services director, but if you think your internal agency operations could be more efficient and streamlined, then this episode i…

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94. The behaviour you ignore is the culture you get 38:41

19d ago38:41

38:41

Could your company’s most valuable asset be its culture? In this episode, Hilton Barbour, a seasoned marketing consultant, discusses the vital role of organisational culture. He explains how culture shapes decisions, brand identity, and even the ability to innovate. Hilton explores the connection between culture and strategy, providing real-world e…

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Episode 17: SEO and AI 8:40

20d ago8:40

8:40

In this episode of the Digital Marketer’s Guide podcast, host Preston Parshall and SEO expert Samantha Pape explore the current state of AI in SEO and Google's push for high-quality content. They discuss how to maintain E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in your content, the significance of original research, and co…

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93. Are side hustles marketers' secret weapon 31:07

24d ago31:07

31:07

In the second part of this episode, Leonard Burger returns to discuss the growing trend of side hustles and their unexpected benefits for marketers. Leonard shares how working on external projects, such as angel investing, has enriched his professional career, offering valuable perspectives that can be applied to his core role in product marketing.…

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92. Product marketing’s secret role in SaaS success 37:57

26d ago37:57

37:57

In this episode of The Unicorny Marketing Show, we pull back the curtain on a crucial, yet often overlooked, role in marketing: product marketing. Host Dom Hawes sits down with Leonard Burger to explore how product marketers act as the glue that binds sales, engineering, customer success, and strategy. With product marketing well-established in the…

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91. Respect - the currency of your customers (and your career) 23:19

1M ago23:19

23:19

In this continuation of Dom Hawes' conversation with Simon Carter, the focus shifts to the challenges facing marketing leadership and the role of trade bodies. They discuss how marketing organisations often fall short in supporting senior marketers, which affects the profession’s growth. Simon highlights the importance of earning respect within org…

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Why Collaborative Ecosystems Are The Future of Small Agency Growth 8:06

1M ago8:06

8:06

Are you a small agency owner wondering how to really stand out? If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Spec…

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Why Clarity Matters: Creating a Calmer Business Environment 7:59

1M ago7:59

7:59

How can defining your business values and success more clearly lead to a calmer operation? This episode kicks off our miniseries on deconstructing the common elements that all calm businesses share. We're starting with the most foundational element: clarity. Clarity in business is often summarized by a simple yet powerful term: "freedom from ambigu…

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How agency owners create a 'market of one', with Robin Bonn 43:31

1M ago43:31

43:31

Welcome to episode 122. This episode will be particularly relevant for you if you're an ambitious agency owner looking to accelerate the growth of your agency. - Maybe you think you're not standing out enough from your competitors. - Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop you…

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90. The #1 thing holding your marketing back (it's not your team) 30:16

1M ago30:16

30:16

In this episode of The Unicorny Marketing Show, Dom chats with Simon Carter, a marketing expert with a diverse background in industries such as financial services, utilities, and B2B. The conversation focuses on why marketing is often undervalued in organisations, touching on leadership, company culture, and the ongoing struggle for marketers to ha…

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89. 'Stack ranking': how to prioritise accounts for maximum gain 30:07

1M ago30:07

30:07

In Part 2 of our conversation with Clare Jones, CMO of System C, we explore the challenges of rebranding, maintaining brand integrity, and the strategic art of prioritising customers. Clare shares her experience of unifying multiple brands into one cohesive identity while staying true to core values. She also introduces her "rule of thirds" for cam…

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From Marketing to Public Service: Jared Nieuwenhuis on Audiences and Community Engagement 12:46

1M ago12:46

12:46

In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding, messaging, and community engagement. Jared also highlights th…

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88. Re-evaluating demandgen: what marketers need to know 34:38

1M ago34:38

34:38

In this episode of The Unicorny Marketing Show, Clare Jones, CMO of System C, challenges the common perceptions around demand generation, explores the changing dynamics of B2B buyer behaviour, and discusses the complexities of mergers and acquisitions. Clare highlights why marketing needs to be involved at every stage of the buyer's journey and mak…

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87. From ideas to action: Managing creativity alongside daily operations 31:46

2M ago31:46

31:46

In this continuation of the discussion with Professor Ben Bensaou from INSEAD Business School, Dom explores how organisations can build a robust framework for continuous improvement and creativity. Bensaou introduces the concept of the "innovating engine," explaining how companies can create a structured environment that encourages all employees to…

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How AI Helped One Agency Double Productivity – Here’s How 38:57

2M ago38:57

38:57

What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates? Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes? For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt sha…

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86. How innovation and marketing drive change together 37:53

2M ago37:53

37:53

In this episode of The Unicorny Marketing Show, Professor Ben M. Bensaou of INSEAD Business School joins us to discuss how organisations can build a culture where innovation thrives. Bensaou shares real-world examples from companies like Starwood Hotels and Fiskars, showing how even established businesses can invigorate their innovation processes b…

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85. Beyond Strategy: How AI and purpose partner for market success 24:38

2M ago24:38

24:38

In this episode, Dom Hawes continues his conversation with Dominic Rodgers, Head of Marketing at Frog Capital, focusing on how purpose is practically applied to scale businesses. Dominic discusses Frog Capital’s use of AI-driven toolkits and how engaging executives in content creation strengthens their impact. The episode also explores how these in…

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Essential Elements of Building a Calm Business 9:26

2M ago9:26

9:26

What if you could design a business that inherently operates on calm, not chaos? What are the essential elements to make this possible, and how can they be systematically incorporated into your business model? As we dive into our new series on creating calmer businesses, we explore the foundational elements that make businesses serene and sustainab…

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What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt 52:19

2M ago52:19

52:19

Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits. If you missed part one, I would really recommend you go back and have a listen (it’s episode 120). Simon and Carey just packed it full of insights and tips for agencies when it comes to strengthening th…

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84. Frog Capital's playbook to purposeful growth 24:27

2M ago24:27

24:27

In this episode of Unicorny, Dominic Rodgers, Head of Marketing at Frog Capital, shares how his company integrates purpose into every aspect of its investment strategy. Dominic reveals Frog's unique methodology for scaling businesses, emphasising the vital role of purpose in driving both growth and resilience. The discussion explores how aligning p…

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83. Inspiration from outside: six sigma, side hustles and yoga studios 24:57

2M ago24:57

24:57

In this episode of Unicorny, we continue our exploration of the intersection between marketing and entrepreneurship with Sandra Vollrath, a marketing operations leader turned yoga studio owner. Building on the insights from part one, we examine how Lean Six Sigma principles can help eliminate inefficiencies in marketing departments and why understa…

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How to scale by franchising your agency (she did it, so can you) 33:38

2M ago33:38

33:38

Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option. But as you might guess, it’s not just about having a great business…

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82. Know thy customer: big ideas from small business success 28:13

2M ago28:13

28:13

In this episode of Unicorny, we meet Sandra Vollrath, a seasoned B2B marketing strategist and yoga studio owner, to explore the intriguing parallels between marketing operations and entrepreneurship. Sandra shares her journey from leading global marketing systems at Bentley Systems to founding her own yoga studio, unravelling valuable lessons appli…

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Hidden Funding: Grants for Creatives, Consultants & Agency Owners with Danielle Desir Corbett 21:25

2M ago21:25

21:25

Can grants really fund your service business? This episode wraps up our deep dive into unique funding options for service businesses, exploring an often overlooked resource—grants. Meet Danielle Desir Corbett. She's a former grants administrator turned 4x grant-funded creative entrepreneur. She curates a monthly newsletter called "Grants For Creato…

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What your clients don't tell you (part 1) with Carey Evans and Simon Rhind-Tutt 41:02

2M ago41:02

41:02

Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits®. I met Simon and Carey many years ago when I was working as client services director for Publicis life Brands. We were struggling with a client relationship, it was a very important client b…

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81. The Unicorny Manifesto: Why 'phony wars' kill marketers' credibility 24:22

2M ago24:22

24:22

In this episode of Unicorny, Dom goes solo again and challenges the common perceptions of B2B marketing, stressing the need for a comprehensive understanding that goes beyond promotional activities. He examines the notion that B2B marketing is ineffective and advocates for a balanced approach that incorporates both traditional and modern marketing …

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Why Claiming a Niche Helps You Get More Clients Without Stressful Marketing 34:10

2M ago34:10

34:10

What is the number one thing that stops agency owners from specializing in a niche? Fear. It’s the fear that niching down will result in fewer clients. But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization. In today’s episode, Amanda Lee Smith shares t…

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