Better Clients. More Money. A Happier Life.
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Design Domination helps freelance designers gain confidence, clarity and a competitive edge in a crowded marketplace. Adjust your mindset, become more business savvy and sharpen your creative skills, so you get more respect and command higher rates. If you're a logo designer, print designer or web designer looking to make a successful living freelancing, you will benefit from Colleen's real-world expertise in branding, publication design and layout, website design and design business. You'll ...
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Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
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Web Pro Savvy is a biweekly podcast for freelance web designers and developers, hosted by Cathy Sirvatka. You'll hear interviews with experienced freelance web pros about their business operations, the services they offer, and the types of clients they work with. They openly share their stories and pull back the curtain on how they achieve success so that you can boost your own business.
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Help! My Websites Sucks is your bitesize guide to making web design easier. Hosted by freelance web designer and top cow at Two Cows Web (https://twocowsweb.co.uk) , Amy Gumbrell (https://www.linkedin.com/in/amy-gumbrell/) . Each 15 minute episode will take one topic, break it down using easy to understand language and show you how it all fits together so that you can go away and make a website that works for you. I know that building a website can be tricky. There’s a lot of information out ...
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Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of yo ...
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Business advice for creative professionals from someone who's been there and done it. The Solo Collective is a podcast for freelance designers, developers and copywriters to help them overcome common challenges such as: - Figuring out your niche - Developing your irresistible offer - Effective lead generation strategy - Selling and sales processes - Business owner mindset At its heart this is a personal development podcast and community for ambitious freelancers who know that their business ...
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Manchester based team of coders and strategists building awesome web products that unlock great digital power! On this channel we to talk to interesting people who work and operate in the same spaces as we do.
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129 How I Doubled My Income by Saying No to Clients
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Have you ever wondered how saying “no” could actually double your income? It may sound strange, but turning down clients has been one of the most transformative strategies in my design business. When I stopped taking on projects that didn’t align with my goals or respect my worth, I opened the door to more profitable, fulfilling opportunities. In t…
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128 How to Position Your Design Business for Premium Clients
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Ready to position your design business for premium clients and elevate your brand to the next level? I’m breaking down exactly how you can identify your ideal clients, stand out in a crowded market, charge what you’re truly worth, and build a portfolio that attracts the kind of high-paying clients you’ve been dreaming of. If you’ve been struggling …
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Accessible Design Critique: Food Packaging
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#184 Find out from this accessible design critique how accessibility can affect food package design in the marketplace.Autor: Colleen Gratzer
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127 Marketing Strategies for Freelance Designers with Kiri Mohan
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If you’ve ever wondered how to take your design businessfrom freelance to something more sustainable, today’s episode is for you. I had a great conversation with Kiri Mohan, who helps women freelancers with corporate backgrounds grow their businesses and regain more time for themselves. We touched on everything from finding higher-paying clients to…
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“I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk
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Full show notes at: https://dyf.link/episode147 In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency. Delia has great stats about the efficacy of her skills, including… ☑️ Getting a client’s sales page from 3% → 12% applic…
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126 How to Sell Your Design Services Without Feeling Pushy with Tyler Archer
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Selling your design services shouldn’t feel overwhelming, but for many designers, it does. That’s why I’m excited to introduce you to Tyler, New Zealand’s top online sales coach, who’s here to help you shift your mindset around sales and close more deals with ease. With over 15 years of experience, Tyler has guided countless solopreneurs and creati…
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How To Use “Runway Reduction Anchoring” To Charge More
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Full show notes at: dyf.link/episode146 n this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more. 👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course: https://dyf.link/offer Links from the episode: ~~ $200k Freelancer Build a machine that gene…
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#183 Find out the biggest accessibility mistake when it comes to document design, web design or infographic design and how to avoid it, so that your designs will be more accessible.Autor: Colleen Gratzer
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125 How to Consistently Get Design Clients without Chasing Leads
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Chasing leads is exhausting, and it’s holding you back from growing your design business to its full potential. I’m sharing my approach to consistently attracting high paying clients without the constant hustle. Imagine having clients seek you out, ready to pay what you’re worth, without you ever having to chase them down. It’s all about positionin…
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124 Scale Your Design Business by Raising Your Rates
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Scaling a graphic design business can feel overwhelming, but it doesn't have to be. I’m breaking down exactly how you can attract more premium clients, raise your rates, and start outsourcing so you can get your time back and grow your business without burning out. I’ll share the strategies that have worked for me, from refining your brand position…
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Mastering Your Freelance Offers: A Guide to Creating High-Impact Freelance Services
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Full show notes: https://dyf.link/episode145 In this episode, Zach dives into the key elements of crafting irresistible freelance service offerings that drive high-value outcomes. Discover how to structure your service offerings to emphasize measurable ROI, making your work more appealing to potential clients and helping you command higher prices. …
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123 What Nobody Tells You About How Designers Can Work Less and Earn More
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Freelance design can feel like an endless grind - constantly hustling, wearing all the hats, and still not reaching the level of income or freedom you want. I’ve been there, and I know exactly how frustrating it is to be stuck in that cycle. The reality is that the key to working less and earning more isn’t about pushing yourself harder; it’s about…
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How To Get to $200K/Yr With Automated, Value-First Outreach at Scale
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Full show notes: https://dyf.link/episode144 In this episode, I share the strategy of Automated, Value-First Outreach at Scale and how it can help freelancers reach $200K/year. Discover how you can balance the scalability of automated cold outreach with the personal touch that clients appreciate, turning a traditionally spammy approach into a value…
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122 Why Freelance Designers Struggle to Grow (and How to Break Free)
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Why do so many talented freelance designers get stuck in a constant cycle of hustling for clients, overworking themselves, and never quite hitting the income goals they’ve set? In this episode, I’m breaking down the root causes behind why freelancers struggle to grow and, more importantly, how you can break free from this trap. I’ll be sharing the …
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Accessibility Compliance versus Conformance
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#182 Find out about why it's important to understand the difference between accessibility compliance versus conformance when doing accessibility work.Autor: Colleen Gratzer
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121 The Designer to Agency Bootcamp, September 2024
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You’re doing all the things in your design business—designing, managing clients, handling marketing, and everything else on your plate—but the more you take on, the harder it is to actually scale. You know something has to change, but letting go of control feels risky. In this episode, I’m breaking down what you need to do to shift from being a sol…
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120 How I Went From $500 Website Designs to $10K+ Web Projects (Pricing Part 2)
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Ever wondered how you can charge more for your web design projects? In this episode, I’ll share my journey from charging $500 for a website to landing $10k+ web projects. Building on the insights from Part 1 (Episode #119), you’ll learn how to price your web projects for maximum profitability by understanding client needs, communicating value, and …
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021. The Secret Email Funnel All Service Providers Need with Prerna Malik
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Send us a text Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with…
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10 Things You Should Know About Accessibility in 5 Minutes
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#181 Do you think accessibility doesn't apply to you as a designer? Are you trying to get others on board with it? Here are 10 things you should know about accessibility in 5 minutes.Autor: Colleen Gratzer
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119 How I Went from $65 Logo Designs to $20K+ Branding Projects (Pricing Part 1)
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Ever wondered how to significantly increase your rates? In this episode, I share my journey from charging $65 for logo designs to landing $20k+ branding projects. You’ll get insider tips on positioning, specializing, and communicating value to attract high-paying clients. I’ll walk you through the exact steps I took to transform my pricing strategy…
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118 The Benefits of Hiring and Outsourcing as a Freelance Designer
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Ever feel like you’re drowning in tasks, both personal and professional, as a freelance designer? You're not alone. In this episode, I share how hiring and outsourcing can transform your business and your life. From hiring a cleaner or nanny to taking on a design assistant, I’ll show you the steps to move from solo freelancer to thriving business o…
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117 How I Run a 6-Figure Design Agency Working Only 15 Hours a Week
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Ever wondered how you can work only 15 hours a week while running a 6-figure design agency? I used to work 15 hours a day, but I made a conscious choice to change that and spend more quality time with my kids. Now, with the help of my amazing team, I focus on what I truly enjoy and outsource the rest, including tasks like taxes and even house clean…
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116 How to Land Design Clients Without Social Media
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Tired of feeling like you have to post endlessly on social media to land design clients? I’ve got you covered! In this episode, I’ll show you how to build a thriving design business without relying on social media platforms. I'll share practical strategies to connect with potential clients, leverage SEO, and make the most of referrals. You'll disco…
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020. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future Summit
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Send us a text This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit. From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own event or j…
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21 Business Lessons After 21 Years in Business
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#180 Find out 21 business lessons I’ve learned over the past 21 years of having a successful creative business that will give you more confidence and clarity with your own freelance design business.Autor: Colleen Gratzer
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Unlocking Freelance Success: Time Management and Strategy with Julie DeLuca Collins
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Unlock the secrets to building a thriving freelance business as we sit down with expert business coach Julie DeLuca Collins. Have you ever wondered how successful entrepreneurs reverse-engineer their goals to align their daily operations with long-term visions? Julie shares her invaluable insights on time management, defining services, identifying …
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115 Crushing Competitors With a Niche Design Agency With Massimo Zefferino
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Have you ever wondered how to turn your design freelancing into a thriving, successful agency? Today, I sat down with Massimo, the founder and creative director of a niche design agency that achieved a remarkable 7-figure acquisition. His journey from solo designer to agency owner is full of insights, challenges, and triumphs. You'll hear firsthand…
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019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future Summit
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Send us a text Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting your own eve…
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114 Q&A: Landing Clients, Boosting Rates, Running a Design Agency
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Ever wondered how to land high-paying clients, boost your rates, and run a successful design agency? This episode of The Profitable Graphic Designer Podcast is a bit different because I'm answering questions from you, our listeners. I’ve been in the design industry since I was 15, and now at 33, I’ve experienced it all—from charging $65 for a logo …
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SEO & AI Content Creation for Freelancers, with Tim Davidson
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Full show notes: https://dyf.link/episode143 In this episode, Zach talks to Tim Davidson from https://cleancommit.io about effective AI content creation for freelancers. Tim shares his innovative approach to using AI for content that stands out, avoiding the common pitfalls of generic AI-generated text. They discuss the importance of fine-tuning AI…
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113 Winning High-Ticket Design Clients
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Let’s talk about landing those high-ticket design projects that can transform your business. These aren't just any gigs – they’re the ones that allow you to showcase your design skills and command higher fees. To secure these projects, you need to position yourself as a premium brand, build trust with potential clients, and create compelling propos…
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Transforming Client Selection and Crafting an Effective Offer Ladder
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Full show notes: https://dyf.link/episode142 In this episode, I explore a critical mistake many freelancers make — targeting newbie business owners , and how to build a profitable freelance offer ladder. You'll learn why focusing on clients with established, profitable businesses can drastically increase your earnings and how to structure your serv…
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Adobes New Terms of Service What You Need to KnowWith Matt the Lawyer
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#179 Adobe’s latest terms of service updates have caused an uproar in the design industry, with designers saying they are leaving Adobe once and for all. Find out what you need to know—from a lawyer—about Adobe’s terms of use.Autor: Colleen Gratzer
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2 Big Marketing Mistakes Freelancers Make: Expecting Free Clients & Not Knowing Your Numbers
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Full show notes: https://dyf.link/episode141 In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers. You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them. This episode will help if you're stru…
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112 From Followers to Design Clients with James Barnard
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When was the last time a single social media post changed your life? Ever? Join me on The Profitable Graphic Designer Podcast as I sit down with James Barnard, an award-winning logo designer, design educator, and the creative mind behind Barnard.co. James has an incredible story of how one viral TikTok post skyrocketed his career, bringing in count…
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#1 Accessible Infographic Creator — With Eugene Woo
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#178 Many designers want an alternative to Adobe and Canva that will help them create accessible infographics and short documents that can be edited by non-designers and don’t have to be remediated. Find out how accessible infographic creator Venngage can help you do that.Autor: Colleen Gratzer
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111 Stop the Endless Client Emails With This Free Client Portal
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This client portal changed absolutely everything in my design business. Fewer revisions, fewer emails, fewer questions. It’s all in one spot. Clients don’t ask us to resend the final files, they don’t ask about the timeline, they know exactly when they should pay next, and they are not asking for revisions via email. All the answers for them are in…
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The Delegation Mistakes Freelancers & Agency Owners Make
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Full show notes: https://dyf.link/episode140 In this episode, I talk about the big mistakes freelancers and agency owners make when they delegate work to team members — and how to fix them. You’ll also learn the things you can (and should) delegate to other team members to free up your valuable time. This episode will help if you’re new to delegati…
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Freelancer vs Agency: Understanding Differences & Choosing What's Right for You
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Full show notes: https://dyf.link/episode139 In this episode, I explain the differences between being a freelancer or an agency owner and why it’s important to choose one of these business models. Both options have their pros & cons, and it depends on which path suits you best. I’ll show you how you can make the right decision based on your lifesty…
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110 Who Pays the Fees: Designer or Client?
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Who pays the processing fees? How about taxes? Designer or Client? In this episode of The Profitable Graphic Designer Podcast, we are revealing something that many designers don’t handle correctly. It’s definitely something that your clients can choose not to hire you for or hire you for. I’ve been freelancing and running my design agency since 201…
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018. Fighting Burnout: How to Identify, Prevent, and Recover with Maegan Megginson
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Send us a text Have you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've all been there, right? Imagine stepping away from it all, not by quitting, but by intentional…
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#177 A lot of designers think having big clients is the key to making more money in their creative business. But that is not the case, and there are many pros and cons to working with them. Find out the advantages and disadvantages to working with big clients versus small clients and which ones you should work with.…
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109 Hooking Potential Design Clients with Quizzes
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Have you ever thought about creating a quiz as a designer? No, I'm not talking about designing it, but using it in a way that will help you GET CLIENTS! Yes, it works. In today’s episode of The Profitable Graphic Designer Podcast, we are talking with Josh Haynam, the CEO and creator of Interact. Interact is a tool for creating online quizzes that g…
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3 Components of a Successful Freelance Business and Common Bottlenecks Within Them
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Full show notes: https://dyf.link/episode138 Today, I’m sharing the 3 “pillars” of a successful freelancing business and the common areas where I see bottlenecks in each pillar. If you’re feeling stuck in your freelancing business, in this episode I’ll show you how to navigate these bottlenecks. And if you want to earn more, have more lifestyle fre…
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A Deep Dive into Brand Identity with Laura Hulleman's Revolutionary Strategy
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Embark on a transformative journey with us as we sit down with Laura Hulleman, the mastermind behind the Endotype Formula, and unravel the true essence of branding that goes far beyond eye-catching designs. In a candid conversation, Laura shares her evolution from personal trainer to branding guru, underscoring the vital connection between a busine…
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How to grow your dream business & do things you never thought possible, with Taylor Jacobson
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Links & resources can be found on the show notes page: https://dyf.link/episode137 Check out Focusmate (3 free sessions a week): https://dyf.link/focusmate Today, I’m talking to Taylor Jacobson From Focusmate. Taylor is the founder of Focusmate.com, the platform for virtual coworking sessions designed to help you focus and get anything done. (Focus…
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108 Landing a $29,000 Branding Project - How Long It Takes
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Ever wondered how long it takes to land high-paying clients?You’ll be surprised, I promise. Welcome! In this episode, I walk you through every single step I had to take to land my $29,000 branding and web design clients. While this is just one example, the majority of my clients are in the five-figure range, and the steps I take remain consistent w…
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017. Why Real Connections Trump Social Media in Building Your Business?
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Send us a text So what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we’re gonna discuss today with my guest Shannon Mattern of Web Designer Academy, wh…
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How Fostering Psychological Safety Could Transform Your Business
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Most solo business owners consider low confidence to be the thing that's holding them back. Many want to do public speaking, raise their prices or do cold outreach, but they don't feel confident enough to do so. But what is underneath low confidence? It is a sense of feeling unsafe, that we are exposed and in danger. In this episode, I look at the …
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[Coaching: Maia #24] Maia’s Final Episode + Reflecting on the Journey to 6 Figures
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Links & resources can be found on the show notes page: https://dyf.link/episode136 Coaching series: Can Zach get this beginner freelancer (Maia) to a 6-figure income ($8,333/mo) within 6 months? Follow their journey through the ups and downs and watch them grow! Milestones from today’s episode: Reflecting on Maia’s journey to success and achieving …
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