Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
…
continue reading
1
From Zero to 30K YouTube Subscribers in Six Months
37:56
37:56
Na później
Na później
Listy
Polub
Polubione
37:56
Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, w…
…
continue reading
1
Why you shouldn't add links to your social posts
10:51
10:51
Na później
Na później
Listy
Polub
Polubione
10:51
Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with li…
…
continue reading
Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform. I hope you enjoy the episode! We’re testing the wa…
…
continue reading
1
It’s Here… AI for Social Media Scheduling
15:26
15:26
Na później
Na później
Listy
Polub
Polubione
15:26
Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a r…
…
continue reading
Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to …
…
continue reading
1
6 Ways AI Can Support Content Creators
11:15
11:15
Na później
Na później
Listy
Polub
Polubione
11:15
Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – and they can find it in artificial intelligence, or AI. In tod…
…
continue reading
1
7 Important Skills You Need to Be a Successful Social Media Marketer (Repeat)
12:35
12:35
Na później
Na później
Listy
Polub
Polubione
12:35
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master in order to be effective? In this episode, we'll cover the primary skills that we employ for social…
…
continue reading
1
How to Build Your Personal Brand: Top Tips for 2023
9:06
9:06
Na później
Na później
Listy
Polub
Polubione
9:06
Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using to achieve that growth. On today’s episode we explore the future of personal branding as told by experts interviewed for our Social Proof series and in-house predictions. I hope you enjoy the episode! …
…
continue reading
1
Surviving the Holidays as a Small Business Owner
12:53
12:53
Na później
Na później
Listy
Polub
Polubione
12:53
Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for many small business owners, it can be a hectic and stressful time. We'll be sharing tips and strategies for setting boundaries with family, friends, and clients to ensure that you're able to enjoy the se…
…
continue reading
1
The Twitter Upheaval and What it Means for Marketers
11:58
11:58
Na później
Na później
Listy
Polub
Polubione
11:58
Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn more about threads scheduling at https://buffer.com/twitter. I hope you enjoy the episode! We’re testing …
…
continue reading
1
5 Social Media Content Ideas for 2023
18:36
18:36
Na później
Na później
Listy
Polub
Polubione
18:36
Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back at our best performing social media posts of 2022 and share what worked! We’ll also celebrate the launch of our latest Buffer feature, Ideas, a tool to help you save, store, and action all your best …
…
continue reading
1
Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series
3:00
3:00
Na później
Na później
Listy
Polub
Polubione
3:00
Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). The eight-episode series tells business stories from extraordinary smal…
…
continue reading
1
How to Build an Audience on Twitter (with Matthew Kobach)
18:41
18:41
Na później
Na później
Listy
Polub
Polubione
18:41
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey. Today we're focusing on how you can build an audience on Twitter. Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand …
…
continue reading
1
Allyship and Anti-Racism on Social Media
14:24
14:24
Na później
Na później
Listy
Polub
Polubione
14:24
Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media. Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide. And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountab…
…
continue reading
1
No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
13:12
13:12
Na później
Na później
Listy
Polub
Polubione
13:12
As Q4 approaches, budgets are top of mind for many of us. And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now. In this episode, we're joined by Buf…
…
continue reading
1
How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)
16:33
16:33
Na później
Na później
Listy
Polub
Polubione
16:33
As of July 2020, more than half of all the people on Earth use social media. With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size. And in this episode, we’re going to focus in on exactly …
…
continue reading
1
Measuring Social Media Success Using Data
8:17
8:17
Na później
Na później
Listy
Polub
Polubione
8:17
The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?" In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure su…
…
continue reading
According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online. In this ep…
…
continue reading
1
Inside Buffer's Formula for Customer Engagement on Social Media
18:27
18:27
Na później
Na później
Listy
Polub
Polubione
18:27
As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support. With many brands not expecting such a sudden increase in mess…
…
continue reading
1
How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
13:16
13:16
Na później
Na później
Listy
Polub
Polubione
13:16
Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer. In this episode…
…
continue reading
1
Adapt and Thrive — Social Media Advice to Get You Through (Part Two)
12:40
12:40
Na później
Na później
Listy
Polub
Polubione
12:40
This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times. (If you didn’t catch part one, we released that last week. Feel free to jump back and start there.) In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal. In this episode, we join…
…
continue reading
1
Adapt and Thrive — Social Media Advice to Get You Through (Part One)
13:22
13:22
Na później
Na później
Listy
Polub
Polubione
13:22
Now more than ever social media may be one of your most important channels for connecting with your audience and your customers. The tricky part? Social media strategies have changed just as fast as everything else! This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by o…
…
continue reading
1
Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)
9:22
9:22
Na później
Na później
Listy
Polub
Polubione
9:22
When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies. Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into da…
…
continue reading
1
What’s Next for Instagram? New Strategies to Make Your Brand Stand Out
14:42
14:42
Na później
Na później
Listy
Polub
Polubione
14:42
"I feel like I’m getting tired of Instagram and I get the feeling other people are too." This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should …
…
continue reading
1
How a VP of Marketing Looks at Social Media Metrics
14:32
14:32
Na później
Na później
Listy
Polub
Polubione
14:32
What metrics really matter to social media marketers and marketing leaders? We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions. This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the …
…
continue reading