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Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.
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What do they do?

Ben Rouse & Dean Stokes

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Have you ever met someone and thought their job sounded cool? Perhaps you've wondered how you can get to a position that doesn't seem to match any of the qualifications you have at the moment. If so, this podcast is for you. Each week, we'll chat to someone about their journey to the job they have today. You'll discover if their education fits their career and how interests outside of work impact their careers. This is 'What do they do?' - a podcast about jobs and how people got them. Get bo ...
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Matt shares his experience using capabilities of Google's Notebook LM to generate a podcast episode based on his book, "PEERtainment," in just minutes. The generated podcast delves into his book's insights on the evolving landscape of social media and content creation, emphasizing the shift towards "PEERtainment"—professional quality content create…
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Welcome to episode 258 of the Digital Marketing Masters podcast with your host, Matt Rouse. In this episode, we are joined by Aaron Ryan, a celebrated voice actor and author of The Dissonance Quadrilogy. We dive into Aaron's extensive career in voice acting, which began in 1993, and discuss how the rapid advancements in AI technology are impacting …
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Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital…
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The episode features an interview with Will Smith, a video game streamer, discussing his journey into streaming, challenges faced, and strategies for success. Will shares insights on consistency, streaming platforms, content repurposing, and ad placement on YouTube. He also talks about his favorite games and upcoming releases. Will's Got Games Hook…
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In this episode, we delve into a fascinating conversation between Matt Raus and Vincent Valentine, exploring the intersection of AI, technology, and the future of creative industries. Vincent sheds light on innovative projects such as Cognitive AI and Art AI, offering valuable insights into the transformative power of AI in shaping the realms of mu…
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The episode discusses the importance of referrals in business and how to systemize and automate the process to generate more referrals. The conversation emphasizes the value of trust, networking, and creating strong relationships with referral partners. Strategies for building referral networks and the impact of referrals on business growth are hig…
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In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of Rochester, New York. Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of…
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In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of growing a successful business. They discuss the importance of understanding your target audience, developing a marketing strategy, and creating value for your customers. Christine emphasizes the need for clarity and self-reflection in order to build a str…
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In this episode, I have the pleasure of talking with George Allen Miller, author of the science fiction book, Eugene J. McGilliguddy's Alien Detective Agency. George shares his insights into the role of AI in his novel and how it shapes the story. We also delve into the challenges and benefits of traditional publishing versus self-publishing. Join …
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In this episode, host Matt Rouse interviews Philip Brown from Blu Pitt Automation about project management, AI, and automation. They discuss the benefits of automation for midsize companies, different types of automation, and the future of AI in automation. (00:43) Introduction to project management and automation (02:13) Integration of systems in …
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In this episode, host Matt Rouse interviews Richard Guilbeau about credit repair and credit for personal and business use. They discuss the importance of credit, how to fix bad credit, and strategies for building business credit. They also talk about the role of AI in the credit industry and if AI is going to decide if you get approved or declined!…
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In this podcast conversation between Matt Rouse and his guest, Peter Sena, they discuss the concept of being "future-obsessed" or "forward-obsessed." Peter explains that being forward-obsessed means constantly looking at where we are now and where we are heading in the future, pushing the boundaries of our comfort zones, and embracing experimentati…
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Unlocking Business Potentials with AI: A Deep Dive with Darin Kidd Digital Marketing Masters Podcast 246 In this exciting episode of "Digital Marketing Masters," host Matt welcomes the illustrious Darin Kidd, a business visionary and the author behind the motivational book "I Will Until." In a riveting conversation that explores the nooks and crann…
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On this episode of Digital Marketing Masters, host Matt Rouse chats with Greg Moyer about his enlightening presentation on preserving creativity in the AI era. Discover the "seven things you don't want to give up" to maintain your creative edge and they chat about avoiding distractions, the SAG strike, AI music copyright, and more AI discussions. T…
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00:00:00 Linda talks about how she got into the industry and how she decided to niche down her focus to working with independent restaurants. 20:18 Ben, the host, asks Linda about the benefits of niching down her focus. Linda says that it has helped her to create a more personal connection with her clients and to be able to provide them with more s…
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Welcome back to Digital Marketing Masters, hosted by Matt Rouse. In this episode, Matt is joined by Daniel Alvarado, CEO of White Shark Media and AdClicks. They dive deep into the evolving landscape of digital marketing, discussing the intersection of AI and advertising strategies. Daniel shares insights on how AI is reshaping pay-per-click adverti…
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In this podcast episode, the host interviews Yaron Been, who discusses the potential of using automation and code to benefit e-commerce companies. They explore how even non-developers can leverage ChatGPT to automate tasks and create solutions tailored to their needs. Yaron shares examples of using Python scripts and chat interactions to generate b…
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Matt and Cam Williams chat a bit about accounting and what going the extra mile means as a fractional CFO, but also, how AI is going to replace some parts of the bookkeeping and accounting industry. Matt lets the cat out of the bag with another mind-blowing AI prediction about where the AI squeeze will come from for financial service businesses. ht…
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Loell Wolfries is the founder of @artofteams , helping teams work effectively. She has a project manager background and we explored her journey via graduate programs with VW, dreams of working in Spain and working hard every step of the way to achieve her goals. Get bonus content on Patreon Thanks for listening to What do they do? If you enjoy hear…
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Join us on this insightful podcast episode as two industry experts delve into the fascinating world of AI and its influence on content marketing and journalism. Beth from MW Action and Matt, the host, engage in a lively discussion covering a range of topics. From the benefits of AI-powered tools in content creation and automation to the potential i…
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Can AI help you win contests? Turns out it can! And you can learn how to find and enter sweepstakes and contests and how AI is changing another facet of marketing. Plus Matt talk about AutoGPT for automating repetitive tasks. Carolyn Wilman is a renowned Digital Marketer specializing in creating and promoting successful campaigns for companies. She…
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Ben spoke to Design Sprint Goddess Jing Foon Yu, who approaches design with a female lens. They spoke about her facilitation approach, confetti buttons, design sprints and her journey as a Chinese-Dutch female through coloring competitions, atlas exploration, graphic design agencies and going freelance and the people who doubted her at their peril!…
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Drew and Ben caught up in May 2023 to pick up a conversation they started in London in 2022 at a conference where Drew, head of experience at Braindate, was leading the Braindate experience that Ben participated in at EdtechX.. Drew is based in Montreal and we caught him between travel to find out more about his role with Braindate alongside his fr…
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Ben spoke to CEO and co-founder of Jack Fertility, a male fertility startup. They spoke in February of 2023 9 months into the startup’s journey. Lily also works part time for University of Oxford on their Oxford Character Project as a relationship manager, working with industry partners to research the state of good leadership in UK businesses. Lil…
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Event host, facilitator, workshop designer and stand-up comedian Brittni Bowering joined Ben for a chat in Jan 2023. We caught Brittni at an interesting time as she is focussing on finding the one thing after exploring lots of options and roles. The conversation took in the journey from growing up in Canada, to moving to Berlin where Brittni taught…
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The podcast is back with new guests where Ben is asking them what they do, and how they got there. In this season preview Ben gives an introduction to the guests where we have the recording in the can and an overview of upcoming interviews we have on the schedule. Dean and I have been super busy but have managed to get back on to the podcast. Ben h…
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Publish Your Book in 12 Weeks or Less with a course and a webinar by D. Scott Smith, MBA. My Business Builder Throwdown co-host, D. Scott Smith shows us how to get a book publish in a short time and use platforms like Amazon to drive leads and sales. Check out the Publish Your Book podcast here: https://www.dscottsmith.com/podcast Find out more abo…
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Want to learn how to make videos that influence people? A conversation with Adrian Roup, a creative solution provider, award-winning short filmmaker, crowd-funder and TEDx producer. Adrian has produced Electronic Press Kit (EPK) documentaries on films, produced content for the 2008 Obama for America YouTube team, and somehow still had time to becom…
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Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator. Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspir…
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A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultan…
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Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse, Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built …
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Clarissa Burt is an internationally acclaimed award-winning media personality, producer, director, writer, author, public speaker and former supermodel and winner of the Celebrity Survivor show! With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 35 years of entertainment industry…
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Let's talk about property investing, cash flow properties, and short-term rentals. Luke Andrews is a real estate entrepreneur who sells, leads, and invests. He is a best-selling author who has purchased 40 rental properties before turning 40 and has a passion for trying to change lives through real estate. 10 Mistakes Every Investor Makes Buying Th…
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After a friend asked her to write for his law firm, and she successfully boosted their lead generation, Alison knew she was on to something. Alison Ver Halen is a content marketer, SEO strategist, speaker and author who followed her love of writing into a career of helping other people tell their stories. Matt and Alison chat about Content Marketin…
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Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter million sales professionals from organizations from Microsoft to Intel. Matt and Jamie also discuss his new SaaS product for Medium and Enterprise, Pipeline Signals. Jamie breaks down the issues with clients moving jobs, CRMs losing as much as 36% of…
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Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional Faculty at Berkeley Haas School of Business. He helps innovators of all kinds build and tell their stories. Find out how to "Get Your Startup Story Straight" with the Definitive Storytelling Framework for Innovators and Entrepreneurs. Buy the book on Amazo…
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Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market? Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day-to-day operations of the business for six years and driven the company’s growth from five employees when he joined as VP of Clien…
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Marketing for small businesses can be difficult and often effort and dollars are wasted because the key performance indicators of success are not set correctly, and vanity metrics are used to incorrectly signal “success.” How can your small business develop a process to bring in a stream of profitable leads you like to work with? Danny Decker is a …
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"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book about, "How Apathy, Complacency, and Old Habits Are Dragging Your Business Down… And How To Fix Them" Get the Book: https://www.amazon.com/How-Weve-Always-Done-Complacency-ebook/dp/B09VYFJ6JD Support our shows and earn rewards: https://rally.io/crea…
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I talk Digital Strategy with Ryan Swarie. Ryan Sawrie is an author, agency owner and marketing veteran with over a decade’s worth of experience working with brands on their digital and social media strategies. His book came out in December 2021 and is a resource for any marketer or business owner looking to get serious with their digital efforts. h…
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Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. https://www.impactannex.org Support the show and get rewards with our Web3 Creator Coin: https://rally.io/creator/BBT/…
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Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an online marketing and human resources expert. Yuloff Creative Marketing Solutions offers traditional and technological marketing pl…
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Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is brilliant and a must-read for all business owners in the USA. Wendy has over 25 years of experience advising business owners on tax and cash flow strategies. Wendy brings her experience and her great sense of humor to any presentation! https://www.wendybarli…
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Benjamin is a Speaker and Author of multiple books. With the latest book “People Ignorant: Unlocking Success, Confidence & Influence.” Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process. And now spends his time helping people imp…
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Patrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like MasterClass scale people, products, and processes. He is an Amazon Best-Selling Author, accomplished public speaker & University Lecturer on AI & Tech Disruption. Title of Your Book:: "Marketing Transformation: Why Your Marketing Mindset is Holding Your …
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Levent Yildizgoren was born in Turkey, but has spent the last quarter of a century running a highly successful, professional localization service based in the UK. His book is "Good Business in any Language: How to thrive in global markets." His decades of learning about the pitfalls and prizes the export market presents are shared in this book thro…
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Matt Rouse and Holistic Business Coach, Holly Jean Jackson, dive deep into the stories and questions readers often ask about her latest book, Inspiration Contagion. Looking for raving success with your health, life, and business? And Find out about her lone hiking encounter with a bear! https://hollyjeanjackson.com/ Support the Show: rally.io/creat…
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