Welcome to The Unicorny Marketing Show, a podcast about the business and practice of marketing, how it creates value, who's doing it well, and how marketing helps businesses win the future. Unicorny seeks to answer the question: how do I create value for my business? We speak to CMOs, CEOs, CFOs, venture capitalists, private equity leads, consultants, influencers... anyone that can provide clues to finding and unlocking value.
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Welcome to the Master Of One Network, where every week we bring you the latest in alternative pop culture. Our shows highlight the creatives behind the latest in great design across all platforms. Learn more about the show at mof1.network and join the conversation with a community of over 300 artists on Slack (https://bit.ly/mof1family).
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The number one podcast about tech business and culture, from James "JR" Hennessy and Raph Dixon.
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Get obsessed with us. Five days a week, Pop Culture Happy Hour serves you recommendations and commentary on the buzziest movies, TV, music, books, videogames and more. Join arts journalists Linda Holmes, Glen Weldon, Stephen Thompson, and Aisha Harris - plus a rotating cast of guest pop culture aficionados. The Happy Hour team leaves room at the table for exploring a range of reactions and opinions on every bit of the pop universe. From lowbrow to highbrow to the stuff in between, they take ...
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KCPW Public Radio 88.3 FM and 105.3 FM is Utah’s first and only 24-hour commercial-free news and information station. Owned by Wasatch Public Media, a Utah non-profit corporation, KCPW is a membership-supported community public radio station.
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Today's ep is the first and last edition of the Down Round Book club. We're talking about Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment, by Bloomberg reporter Jason Schreier. It documents the story of Blizzard Entertainment, the developer behind WarCraft, Diablo and StarCraft which is as of last year a subsidiary of Microsoft. Jam…
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Netflix's Woman Of The Hour is not your conventional serial killer movie. It's based on the true story of a serial killer who appeared on The Dating Game in the 1970s. But it's also about the women who became — or almost became — his victims. Directed by and starring Anna Kendrick, it's a tense, thoughtful film that has much to say about the system…
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PCR 569: Meth-odology - Tucana Builders, Apartment Therapy, & Piece by Piece
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Andrew Tomorrow and Tomorrow and Tomorrow: https://www.amazon.com/Tomorrow-novel-Gabrielle-Zevin/dp/0593321200 Nuclear War: A Scenario: https://www.amazon.com/Nuclear-War-Annie-Jacobsen/dp/B0D389PQGW/ref=sr_1_2 Anarchy Pancakes: https://www.explodingkittens.com/products/anarchy-pancakes Drawtober: https://www.instagram.com/disneydrawtober/ Piece by…
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BONUS: Arming The Rebels (feat. James Chin Moody)
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We're lauching a bonus episode this week to officially welcome in the silly season (commences mid October). We're joined by James Chin Moody, CEO of Sendle, a virtual courier service who is quite likely responsible for some proportion of the treats you receive via mail. We discuss the Australia Post monopoly, the funding environment and the future …
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We Watch Classic Movies For The First Time
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We've all been there. A major movie is mentioned, you shrug, sheepishly, and someone says, "I can't believe you've never seen that!" Today, we make a dent in our own lists of classic films we somehow had not yet gotten to, including Erin Brockovich, Flower Drum Song, Enter the Dragon and Raging Bull. Learn more about sponsor message choices: podcas…
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96. Rebel writing: how brandwank is killing your comms
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In this episode of The Unicorny Marketing Show, Dom and Peter Whent discuss Peter's straightforward "pool rules" for better marketing messaging. Inspired by clear, no-nonsense swimming pool signs, these rules focus on the power of simple, bold communication. Peter highlights the need for brands to stop using jargon and start focusing on the real is…
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The new movie Anora is a dark rom-dramedy about an enterprising sex worker (Mikey Madison) who links up with a very rich and very immature young man (Mark Eydelshteyn). Their transactional encounter turns into a quickie Vegas wedding. But her new in-laws are Russian oligarchs, and they'll do everything in their power to put an end to this whirlwind…
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The horror movie Smile was a massive hit. Its flashy new sequel Smile 2 finds the franchise's terrifying entity infecting a new host: a pop star (Naomi Scott) who's about to head out on tour after experiencing a trauma. And the movie has a lot to say about the horrors of pop stardom. Learn more about sponsor message choices: podcastchoices.com/adch…
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Two people meet, they fall in love, and someone gets sick. The new film We Live In Time tries to bring something new to that familiar story of the preciousness of life. Florence Pugh and Andrew Garfield laugh and cry as a couple trying to make the most of their time together. Director John Crowley (Brooklyn) utilizes an unconventional structure tha…
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The Pop Culture That Scared Us As Kids
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A lot of us are about to have the experience of opening our front doors to find witches, goblins, ghosts, and Moo Deng standing on our porches. Why? Because it's almost Halloween. In this encore episode, we talk about what kinds of entertainment scared us when we were kids, and whether they still scare us now. Learn more about sponsor message choic…
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It's another Tesla event, folks. At the tail end of last week, Elon Musk got up on stage and showed off the CyberCab, the company's attempt at a robotaxi. He also gave us some updates on Tesla's humanoid robot, Optimus, and even had some of these evil computer men walking around the event and serving beers. But there was some digital trickery afoot…
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In the powerful new Apple TV+ drama Disclaimer, Cate Blanchett plays a woman who's terrified after she's sent a novel that's based on a chapter of her past that she's desperate to keep secret. From Oscar-winner Alfonso Cuarón, the series was also stars Kevin Kline, as a man who's also consumed by the events recounted in the book. Subscribe to Pop C…
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95. Impossible to Ignore with Carmen Simon
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In this episode, Dom Hawes interviews cognitive neuroscientist Carmen Simon, uncovering how brain science can help marketers ensure their content is remembered. Carmen highlights the importance of focusing on distinctiveness and emotion to make sure your audience recalls the most crucial parts of your message. By understanding how the brain process…
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Saturday Night And What's Making Us Happy
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The new film Saturday Night attempts to capture the chaotic 90 minutes leading up to the very first broadcast of Saturday Night Live. Untried producer Lorne Michaels (played by Gabriel LaBelle) and his cast of complete unknowns prepare to make television history. At the same time, network suits breathe down their necks, and just about everything th…
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Pop Culture Pumpkin Spice Lattes: Basic But We Love It
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The word "basic" often gets thrown around to describe anything that's mainstream, popular, frictionless, or otherwise inoffensive. But sometimes basic stuff is just what we crave, whether it's a binge-watch, a popular song, or a pumpkin spice latte. It's fall, so today we're talking about what we're calling... Pop Culture Pumpkin Spice Lattes. Lear…
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We're in a pretty critical election year. And in times like these, a lot of us are turning to political comedy to help make sense of (and fun of) the bizarre, ongoing news cycle. Today on the show, we're talking about how late night comedy shows like Saturday Night Live, Last Week Tonight with John Oliver, and The Daily Show are speaking to the mom…
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94. The behaviour you ignore is the culture you get
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Could your company’s most valuable asset be its culture? In this episode, Hilton Barbour, a seasoned marketing consultant, discusses the vital role of organisational culture. He explains how culture shapes decisions, brand identity, and even the ability to innovate. Hilton explores the connection between culture and strategy, providing real-world e…
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The off-beat psycho dramedy A Different Man follows Edward (Sebastian Stan), an aspiring actor living with facial disfigurement. He takes an opportunity to try a new procedure and reconstruct his appearance. But then, he encounters a guy with the same condition he once had, and who lives a fun, fulfilling life. To put it mildly, Edward now has some…
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Joker: Folie à Deux And What's Making Us Happy
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The new film Joker: Folie à Deux is the sequel to 2019's Joker, which won Joaquin Phoenix an Oscar. This new film is a courtroom drama and a romance tossed into a musical blender set to liquefy, as the Joker goes on trial for the murders he committed in the last film and falls in love with a groupie played by Lady Gaga. Learn more about sponsor mes…
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Talking About The Computer While Talking About The Computer (PREVIEW)
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This is a free preview of a premium episode. To subscribe to Down Round Premium and get access, head here. Fun times create happy people, happy people create lovely times, lovely times create fun people. It's another loose, shot from the hip premium ep, folks. ChatGPT’s voice mode is finally here, while OpenAI itself s going through more weird pala…
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93. Are side hustles marketers' secret weapon
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In the second part of this episode, Leonard Burger returns to discuss the growing trend of side hustles and their unexpected benefits for marketers. Leonard shares how working on external projects, such as angel investing, has enriched his professional career, offering valuable perspectives that can be applied to his core role in product marketing.…
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The Wild Robot is a gorgeous and moving new animated movie from Dreamworks. It follows a helper robot named Roz (Lupita Nyong'o) who washes up on the beach of a remote island and learns to blend in with the wildlife. After an accident, Roz unexpectedly finds herself the caregiver of a baby gosling named Brightbill (Kit O'Connor) Soon, it's learning…
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PCR 568: Sponsored by Sega Dreamcast: Humble Bundle D&D, Last Meal & Beetlejuice Beetlejuice
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Andrew Only Murders In the Building: https://www.imdb.com/title/tt11691774/ Wolves: https://www.imdb.com/title/tt14257582/ Wiser than Me: https://lemonadamedia.com/show/wiser-than-me-with-julia-louis-dreyfus/ Last Meal: https://www.youtube.com/playlist?list=PLW8XZTagL0oLPu4rowq_WOqg6nJ_oToRN Lauren Echoes of Wisdom: https://www.nintendo.com/us/stor…
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In last week's premium episode, we sounded off about the state of VR and smart glasses. In true Down Round fashion, Meta had already announced its concept product, a pair of AR-enabled smart glasses named Orion, by the time the ep aired. We will never admit we were wrong. Instead, we press forward. In this ep, we talk about Orion, Meta's plans, and…
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In the new Netflix series Nobody Wants This, Kristen Bell plays an agnostic podcaster, who meets a rabbi, played by Adam Brody. They like each other immediately, but there are some hurdles for them when it comes to being together. The show offers plenty of romantic comedy banter and good chemistry, as well as some pretty deep questions about faith …
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92. Product marketing’s secret role in SaaS success
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In this episode of The Unicorny Marketing Show, we pull back the curtain on a crucial, yet often overlooked, role in marketing: product marketing. Host Dom Hawes sits down with Leonard Burger to explore how product marketers act as the glue that binds sales, engineering, customer success, and strategy. With product marketing well-established in the…
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The latest season of HBO's Industry was over the top. The drama is about backstabbing, morally compromised investment bankers. But it managed to make its characters even more backstabb-y and ethically dubious than ever before. Frenemies fought hard. Buried vices and addictions came to light. And death hovered over the entire season in shocking fash…
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Megalopolis And What's Making Us Happy
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Francis Ford Coppola, the legendary filmmaker behind The Godfather trilogy and Apocalypse Now, is back with his first new film in over a decade. It reimagines the fall of Rome through a futuristic American city, and has a lot of big and messy ideas about time and the fate of humanity. It's also jam-packed with stars like Adam Driver, Giancarlo Espo…
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Elizabeth Olsen, Carrie Coon, and Natasha Lyonne are often the best thing about their projects, and they're all together in the moving new Netflix film His Three Daughters. They play three sisters who are odds with one another, but must gather in their father's apartment when he's dying. As his illness progresses, their own sibling relationships ar…
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91. Respect - the currency of your customers (and your career)
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In this continuation of Dom Hawes' conversation with Simon Carter, the focus shifts to the challenges facing marketing leadership and the role of trade bodies. They discuss how marketing organisations often fall short in supporting senior marketers, which affects the profession’s growth. Simon highlights the importance of earning respect within org…
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PCR 567: Since You've Been Gone - Agatha All Along, The Substance & Astro Bot
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Andrew D23 Magic & Mysteries Sorcerer Mickey, Midnight Blue Variant: https://www.ebay.com/itm/256441473397 VEEP: https://www.imdb.com/title/tt1759761/ Land of Giants: https://podcasts.voxmedia.com/show/land-of-the-giants Astro Bot: https://www.playstation.com/en-us/games/astro-bot/ Lauren Dragon Con: https://www.dragoncon.org/ Loyal Order of the Ri…
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Intel may have more or less invented modern digital computing, but it hasn't been going so crash hot lately. Following decades of strategic missteps and blunders, it's now experiencing weakening earnings and stock price declines as it attempts to engage in the mother of all turnaround jobs with a little help from the US government. Now, the sharks …
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The fun series Colin From Accounts is part raunchy comedy, part romantic comedy, part friendship story, and part very cute dog. It begins with a chance encounter between two strangers (played by Harriet Dyer and Patrick Brammall) who meet after accidentally injuring an adorable dog. They reluctantly decide to take joint responsibility for the pup, …
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90. The #1 thing holding your marketing back (it's not your team)
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In this episode of The Unicorny Marketing Show, Dom chats with Simon Carter, a marketing expert with a diverse background in industries such as financial services, utilities, and B2B. The conversation focuses on why marketing is often undervalued in organisations, touching on leadership, company culture, and the ongoing struggle for marketers to ha…
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The Substance is a bloody, campy, fiercely feminist body horror film. Demi Moore plays a TV aerobics instructor desperate to stay in the spotlight. She learns of a mysterious drug she can inject that causes another, younger, entirely separate version of herself (Margaret Qualley) to splurt out of her back and assume her consciousness. They must swi…
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Transformers One And What's Making Us Happy
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The Transformers franchise has been around for decades, and it's brought us many toys, TV shows and movies. Now, in the new animated film Transformers One, the origin story of Optimus Prime and Megatron finally gets told. With a voice cast that includes Chris Hemsworth and Brian Tyree Henry, the movie hopes to offer a fresh entry point for the long…
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How Many Rs Are There In Strawberry? (PREVIEW)
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This is a free preview of a premium episode. To subscribe to Down Round Premium and get access, head here. After 2 months of cringe-posting references to strawberries, OpenAI have released their latest model: o1. And AI heads are losing their minds. Ostensibly, it's intended for the kind of thorny math and reasoning problems that LLMs tend to strug…
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What would you do if you met your future self, who's a couple of decades older and maybe a little wiser? Would you freak out? In the delightful new movie My Old Ass, a teenager named Elliott (Maisy Stella) faces this very scenario. Her older self is played by Aubrey Plaza, and she's got some advice to impart. But her younger self may or may not tak…
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89. 'Stack ranking': how to prioritise accounts for maximum gain
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In Part 2 of our conversation with Clare Jones, CMO of System C, we explore the challenges of rebranding, maintaining brand integrity, and the strategic art of prioritising customers. Clare shares her experience of unifying multiple brands into one cohesive identity while staying true to core values. She also introduces her "rule of thirds" for cam…
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Fall is beginning, and it's the perfect time to talk about all the great things we're excited to watch and listen to between now and the end of the year. Today, we're offering up a guide to spotlight some of the movies, TV, and music we are looking forward to this fall. Subscribe to Pop Culture Happy Hour Plus at plus.npr.org/happyhour Learn more a…
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PCR 566: Craziness and Corruption - Chimp Crazy, Rebel Ridge, & Disney Drawtober V
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Andrew Disney Drawtober: https://www.instagram.com/disneydrawtober/ Chimp Crazy: https://www.youtube.com/watch?v=qqP1VUhCpi8 Patrick Rebel Ridge: https://www.youtube.com/watch?v=gF3gZicntIw How to Succeed in MrBeast Production: https://drive.google.com/file/d/1YaG9xpu-WQKBPUi8yQ4HaDYQLUSa7Y3J/view?pli=1 Twitch - Live Every Monday at 8pm ET https://…
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We didn't cover the Apple iPhone keynote last week because it wasn't particularly exciting and there were virtually no surprises. But, having been given a week to ruminate on it, we have thoughts. In this ep, we talk about why analysts have been obsessed with an AI-driven iPhone supercycle, why Apple has backed itself into a corner by overcharging …
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88. Re-evaluating demandgen: what marketers need to know
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In this episode of The Unicorny Marketing Show, Clare Jones, CMO of System C, challenges the common perceptions around demand generation, explores the changing dynamics of B2B buyer behaviour, and discusses the complexities of mergers and acquisitions. Clare highlights why marketing needs to be involved at every stage of the buyer's journey and mak…
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Last night's Primetime Emmy Awards included big wins for Hacks, The Bear, Shōgun, and Baby Reindeer. And if you're nostalgic for shows like Schitt's Creek or Happy Days, the telecast had you covered. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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Speak No Evil And What's Making Us Happy
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Never visit your weird new friends at their enormous isolated country estate. That's a basic rule that an American family fails to follow in the new horror thriller Speak No Evil starring James McAvoy. By the time they figure out they are in way over their heads, it's much much too late. Learn more about sponsor message choices: podcastchoices.com/…
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This is a free preview of a premium episode. To subscribe to Down Round Premium and get access, head here. Social media. Is it too dank for the malleable and developing mind? The Australian government seems to think so. Labor has joined the ranks of a number parties and bodies in various jurisdictions in attempting to set a lower age limit for soci…
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87. From ideas to action: Managing creativity alongside daily operations
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In this continuation of the discussion with Professor Ben Bensaou from INSEAD Business School, Dom explores how organisations can build a robust framework for continuous improvement and creativity. Bensaou introduces the concept of the "innovating engine," explaining how companies can create a structured environment that encourages all employees to…
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In Netflix's new film Rebel Ridge, Aaron Pierre plays Terry, a young Black man who enters a small Southern town to post bail for his cousin. But when the local cops seize his money, he faces off against the corrupt chief of police (Don Johnson). Things escalate, and soon he uncovers a sinister conspiracy that threatens his life. Learn more about sp…
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Humanoid Robots: Just Another Guy In Your House
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For decades, technologists have fantasised about the ultimate prize: a humanoid robot, available to consumers and industry, which can perform a range of humanlike tasks. The recent AI moment has reignited those aspirations, with everyone from Tesla to Apple – and a handful of ambitious startups – either openly or secretly working on humanoid robot …
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Maybe you think you've seen every scary mother-in-law fiction has to offer — you absolutely haven't. In the new movie The Front Room, a pregnant woman (Brandy Norwood) allows her mother-in-law (Kathryn Hunter) to move in. In a film that's part creepy and part very darkly funny, the two women square off for control of the house and the child on the …
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