Najlepsze podcasty z kategorii: Sge (2024)

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5 Ways to Rank on ChatGPT & Google SGE in 2024 18:23

29d ago18:23

18:23

In this episode, we dive into the strategies you need to succeed in 2024 when it comes to ranking on both ChatGPT and Google's Search Generative Experience (SGE). 🔍💡 The digital landscape is constantly evolving, and staying ahead requires a blend of AI-driven content optimization, SEO best practices, and a deep understanding of how conversational A…

1
The Best B2B Marketing Strategies for 2025 33:18

2d ago33:18

33:18

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about:- Being really, really helpful via content. - Repurposing like …

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Sustainable Content: What Is It and Why Does It Matter 51:56

3d ago51:56

51:56

In this episode of Marketing vs The World, host Abbie Dando chats with Fiona Brennan, founder of Indie Essentials, about sustainable content creation and how it can prevent burnout in marketing teams. They also explore Fiona's unique journey from the music industry to content marketing, and how creativity has influenced her approach to business and…

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Personalized B2B Marketing Ep 26 9:26

3d ago9:26

9:26

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the importance of personalized B2B marketing and how to effectively address client pain points. Understanding your clients' needs is crucial for building meani…

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ChatGPT-4o with Canvas Will Change Content Writing Forever (Dojo #35) 38:01

5d ago38:01

38:01

In This Episode…Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.This week we talk about:- ChatGPT dropped a new update for content writers - Cheap conversation starters- Position one is position noneTimestamps00:00 — Intro00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters30:54 — Posit…

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$400K D2D Sales Income at 22? 😱 (Community Solar at $0 Cost) 35:46

8d ago35:46

35:46

In this episode, we sit down with a young and highly successful door-to-door (D2D) sales professional who’s breaking the mold and earning an astounding $400K at just 22 years old! From his humble beginnings to his rise in the sales world, we dive deep into the strategies, mindset, and habits that led to this massive success. Learn More about Nic Do…

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How AI is being used to power organic growth – Live Podcast 48:38

14d ago48:38

48:38

By leveraging AI, businesses can achieve scalable, data-driven results that align with search engine updates and user behavior patterns, ultimately driving more organic growth. Joining host David Bain to share strategies and tips on how to achieve this for your own website is Andreas Voniatis, Pam Aungst Cronin, and Victoria Olsina.…

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Scaling Your Business Through Deep Specialization - Special Guest: Corey Quinn 30:53

15d ago30:53

30:53

In this episode of TheeDigital's GrowthCast, host Keri Rosemond sits down with business growth expert Corey Quinn, a seasoned entrepreneur, sales leader, and author of Anyone, Not Everyone. Corey shares his journey from building an 8-figure business to helping other companies scale through deep specialization. Whether you're an SMB owner looking to…

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Roofing Update for Hurricane Helene + Leading Through Disaster 48:51

15d ago48:51

48:51

Matt Spanton Joins for a Roofing Update for Hurricane Helene + helps give some perspective on leading through disaster.Autor: Tim Brown

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Digital Marketing Lessons from Disruptive Insurance Companies 22:37

16d ago22:37

22:37

Let’s be honest — it’s much easier to market a fun, trendy business.D2C subscription service for BBQ charcoal? I could do that in my sleep.But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance.So today, I’m going to be teaching you some brilliant marketing lessons fro…

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How to Increase Website Traffic for B2B Companies Ep 25 14:02

16d ago14:02

14:02

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the foundational strategies for increasing website traffic for B2B companies. Unlike B2C markets, B2B marketing focuses on niche audiences with specific needs and…

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Transforming the Frozen Food Industry: Oliver Thomas on Sustainability, UPF, and Balancing Parenthood 42:51

17d ago42:51

42:51

In this episode of Marketing vs The World, host Abbie Dando is joined by Oliver Thomas, Senior Corporate Affairs Manager at Nomad Foods, to delve into the frozen food industry and discuss Nomad Foods' mission to serve the world better food. They also tackle the challenges of sustainability, the misconceptions surrounding ultra-processed foods, and …

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Roofing Marketing in Busy vs Slow Seasons w/ Dmitry Lipinskiy 47:07

22d ago47:07

47:07

I sat down with Dmitry to discuss how you should be marketing in busy seasons versus slow seasons.... because YOU SHOULDN'T STOP MARKETING IN SLOW SEASONS. We also talk about YouTube strategies for success, Private Equity's impact on the roofing industry, and dive into why Dmitry gets cease and desist letters.... and why he doesn't care! This is a …

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Listen To This Before Hiring a Marketing Agency 19:52

23d ago19:52

19:52

I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives. Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, fre…

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Why You Shouldn't Be Afraid of AI PPC Tools (Dojo #34) 39:26

27d ago39:26

39:26

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summ…

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What Happened to Google's Search Generative Experience? (SGE) 5:09

1M ago5:09

5:09

In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What…

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Why You Should Be Interviewing Stakeholders & Authoritative Figures Before Writing Content 40:26

1M ago40:26

40:26

Get ready to dive deep into the world of strategic content and redefine what success means to you in this episode of Marketing Versus the World. Host Abbie Dando welcomes Rin Hamburgh, founder of RH & Co., for an insightful and thought-provoking conversation. Rin shares her expert advice on the importance of interviewing stakeholders and authoritat…

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SGE vs. Traditional Search Ep. 24 14:07

1M ago14:07

14:07

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. This episode explores the differences between these two approaches, delving into how SGE leverages AI to deliver real-time, personalized results, while traditional search relies on familiar …

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Ep. #120 - Surviving Google’s Algorithm Updates: How to Recover Lost Traffic 5:56

1M ago5:56

5:56

Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates—especially the "Helpful Content" update. What You’ll Learn: How to identify if your site was affected by Google's most recent algorithm update and the t…

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Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33) 54:36

1M ago54:36

54:36

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to re…

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From One Man Show to Business Owner w/ Justin Puetz 35:53

1M ago35:53

35:53

Justin Puetz from Puetz Construction shares his journey from doing everything himself to growing a thriving business with a team and subcontractors. He discusses the challenges of scaling up, finding the right people, and maintaining quality while expanding. Tune in for insights on entrepreneurship, leadership, and balancing personal and profession…

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How To Create the Perfect Marketing Strategy for 2025 22:48

1M ago22:48

22:48

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business. There’s 4 steps in this process, and we’r…

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Ep. #119 - The Journey to Passive Income: How to Monetize Your Blog (w/ Anil Agarwal from Bloggers Passion) 38:22

1M ago38:22

38:22

In this episode of Marketing Mantra, I'm joined by special guest Anil Agarwal, the founder of BloggersPassion, one of India’s top digital marketing blogs focused on blogging, SEO, and affiliate marketing. Anil shares his incredible journey, starting BloggersPassion in 2010 and growing it into a blog that generates over $10,000 in monthly revenue. H…

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How Many Outbound Links is TOO Many? (And What Google Really Thinks) 32:11

1M ago32:11

32:11

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be includi…

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Navigating Big Tech Layoffs and Startup Opportunities in 2024 36:25

1M ago36:25

36:25

In this episode of Growth Talks, Michal Sadowski and Mick Griffin dive into the 2024 big tech layoffs, discussing how over 100,000 employees have been affected by massive cuts at companies like Dell, PayPal, and Google. They explore whether this shift could lead to a boost in startup hiring, drawing parallels with the post-2008 economic crisis. Mic…

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Everything you NEED to know about TikTok SEO 45:35

1M ago45:35

45:35

Social Search is becoming more prevalent, none so more than TikTok, so in this episode of the Majestic SEO Podcast we’ll discuss everything you need to know about TikTok SEO. Joining host David Bain to talk us through the ins-and-outs of TikTok SEO is Alice Bull (founder of Gratified), Mathilde Høj (SEO Manager @ TRANSACT), and Isa Lavahun (Search …

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How to Handle Business Setbacks + Still Enjoy Success w/ Tony Flattum 26:23

1M ago26:23

26:23

Find Built Strong at: https://www.builtstrongexteriors.com/ Connect with Tony: https://www.facebook.com/tony.flattum One More Door: https://www.1moredoor.com/Autor: Tim Brown

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534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry 21:00

1M ago21:00

21:00

We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations. How? Through the power of digital marketing. Using a solid website, landing pages and PPC to be exact. There are lessons here for any business: Understanding your target audience Not being afraid to choose a…

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Branded and Non-Branded Search Debate Vs The Proven Formula For Happiness At Work 48:08

1M ago48:08

48:08

Welcome to another insightful episode of Marketing Versus the World! This week, host Abbie Dando sits down with Jaye Cowle, the founder of Launch Online, a dynamic paid search agency. Together, they dive into the debate on branded versus non-branded search and explore Jaye’s proven formula for happiness at work. Tune in to discover expert strategie…

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Digital Marketing Using AI Ep. 23 16:09

2M ago16:09

16:09

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore the groundbreaking role of Artificial Intelligence (AI) in digital marketing and how it's reshaping the industry. AI is no longer just a buzzword; it's a vital to…

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Ep. #118 - The Hook Model: The Secret Behind Habit-Forming Products 24:22

2M ago24:22

24:22

In this episode of Marketing Mantra, we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking book Hooked: How to Build Habit-Forming Products. This model has been used by the world’s leading tech companies to create products that users can’t resist. Join me as I break down the four phases of the Hook Mod…

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AI Overviews Are Here To Stay. Buckle Up (Dojo #31) 37:26

2M ago37:26

37:26

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens colla…

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Google Is Artificially Inflating Your PPC Costs 25:42

2M ago25:42

25:42

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers. We've long suspected it, but now we have concrete evidence. It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget. Watch the video instead: https://exposure.ninja/i…

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How to Sell to PE Without Going Nuts w/Jake Brydon 35:36

2M ago35:36

35:36

Selling your business to private equity (PE) can be a daunting and overwhelming process—but it doesn’t have to be! In this episode, we sit down with Jake Brydon, an expert in business acquisitions, to discuss practical strategies for navigating the complexities of selling to private equity firms without losing your mind. Learn more about Jake Brydo…

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SEO Basics: Essential Strategies for Boosting Your Website's Rankings 27:10

2M ago27:10

27:10

In this episode of GrowthCast by TheeDigital, we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine rankings. Lauren breaks down the basics, from understanding…

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NEW Google Algorithm Update + AI Overviews Hits the UK 44:43

2M ago44:43

44:43

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your w…

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Roofing Franchise Opportunity for Veterans w/Phil Pratt 28:09

2M ago28:09

28:09

Are you a veteran looking to transition into a rewarding and secure career? Discover a unique franchise opportunity in the roofing industry designed specifically for veterans! In this video, we explore how you can leverage your skills, discipline, and leadership experience to build a successful roofing business. Learn More about Phil Pratt at: http…

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Listen to This Podcast If Your Website Converts at Less than 2% 29:37

2M ago29:37

29:37

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today’s podcast is for you. Watch the video instead: https://exposure.ninja/two-percent Get the show notes: ⁠⁠https://exposure…

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Will Google’s SGE Rollout End the Search Engine? Plus, Why Financial Literacy Needs to Be Taught in Schools 34:34

2M ago34:34

34:34

In this episode of Marketing vs The World, we’re joined by Marius Tudor, Senior Digital Marketing Manager at National Express, to discuss one of the hottest topics in the digital marketing world: Google’s Search Generative Experience (SGE). We dive into whether SGE could signal the end of traditional search engines and what this means for marketers…

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10 Ways to Boost SEO with Google’s Gemini Ep 22 6:20

2M ago6:20

6:20

For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore how Google’s Gemini can become a game-changer in your SEO strategy. Google Gemini, though originally known for its role in Google Ads, has evolved to offer powerf…

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End of Days for Google's Search Dominance? | Ft. Sam Hollis 50:40

2M ago50:40

50:40

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocke…

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5 Types of Private Equity Companies in Roofing w/Ty Meredith 44:04

2M ago44:04

44:04

In this episode, we dive into the world of private equity within the roofing industry. We explore the five different types of private equity companies that are shaping the future of roofing businesses. Whether you're a roofing contractor, industry professional, or just curious about the financial side of the roofing sector, this episode is packed w…

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600% Lead Gen Boost in 4 Months in a SUPER Competitive Industry 20:25

2M ago20:25

20:25

We boosted one of our clients website conversion rates from 1.4% to 7.6%. That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.) We did all of this using pay per click ads (PPC) in a highly competitive industry. In today’s podcast, we're going to break down the p…

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"Brat Summer" and the Power of Branding | ft. Claire Carlile 47:08

2M ago47:08

47:08

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about: Branding and pricing lessons from consumer goods How did that get there? Exploring the local Knowledge Panel beyond the NMX What the heck is “Brat Summer…

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How does web accessibility impact SEO? Part 2 48:30

2M ago48:30

48:30

Following on from our April episode on how web accessibility impacts SEO, we are once again joined by Billie Geena, Damien Robert, Heba Said and Heike Knip to have part 2 of this important conversation.Autor: Majestic.com

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Roofing Salespeople Vs. Owners- Most Common Fights & Gripes. w/ Adam Bensman 44:14

2M ago44:14

44:14

Welcome to our latest video where we dive into the most common conflicts between roofing salespeople and business owners. Whether you're a seasoned professional or new to the industry, understanding these dynamics can help you navigate and resolve disputes effectively. Learn More about Adam Bensman at; https://theroofstrategist.com Subscribe to our…

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How To Capture (and Convert) Leads at Events 30:53

2M ago30:53

30:53

You come to our us because you want to learn how to run awesome digital marketing campaigns. But, there are other types of marketing out there that can work really effectively. One that we’ve used a lot at Exposure Ninja over the last decade is exhibiting at shows. Lots of companies exhibit at shows, but they approach it in a really haphazard way. …

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