Najlepsze podcasty z kategorii: Tmsa (2024)

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Talking to Jennifer Karpus-Romain from the TMSA 53:25

17d ago53:25

53:25

In episode 4 of Launching Logistics, Jim Becker sits down with Jennifer Karpus-Romain, Executive Director of the Transportation Marketing and Sales Association (TMSA), to explore how marketing and storytelling can elevate brands in the logistics industry. With over a decade of experience in journalism and B2B marketing, Jennifer shares her journey …

1
Katerina Jones's Groundbreaking Leadership in Transportation & Female Empowerment 26:01

3d ago26:01

26:01

Discover the inspiring journey of Katerina Jones, the 2024 Marketing Mountain Mover, as she breaks new ground in the transportation industry. Through her unwavering commitment to mentoring women and fostering a culture of growth at Fleet Advantage, Katerina is reshaping a traditionally male-dominated field. Join us as we explore how her innovative …

1
Talking to Jessica Windham from Solving Work 48:05

3d ago48:05

48:05

In Episode 6 of Launching Logistics, Jim Becker welcomes Jessica Windham, Founder and CEO of Solving Work, for an inspiring conversation on leadership, workplace culture, and sustainable change in the logistics industry. With extensive experience across the logistics ecosystem—from carriers to 3PLs and technology providers—Jessica shares her unique…

1
Beyond the Pitch: Crafting Value Propositions That Resonate 1:02:13

9d ago1:02:13

1:02:13

In this episode, John McClymont, Principal - Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as an independent consultant helping organizations solve problems and improve operations. They dive into a wi…

1
Kim Cockrell-Corley's Multicultural Journey in Logistics & Empowering Global Growth 21:17

10d ago21:17

21:17

What lessons can be learned from the vibrant and multicultural journey of a top logistics executive? Join us on "On the Move" as Kimberly Cockrell Corley, the 2024 Sales Mountain Mover and CEO of Upward Bound Ventures, shares her remarkable career path that spans from Panama to Belgium and the UAE. Her story is one of breaking through assumptions a…

1
Talking to Ryan Schreiber from Metafora 49:02

10d ago49:02

49:02

In Episode 5 of Launching Logistics, Jim Becker interviews Ryan Schreiber, Chief Growth Officer at Metafora, for a deep discussion on leadership, innovation, and mindset in the logistics industry. Drawing from his extensive experience in both logistics and technology, Ryan shares how adopting a growth mindset and being open to failure has shaped hi…

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The Hidden Edge: How External Advisors Transform Sales & Marketing 52:27

16d ago52:27

52:27

In this episode, Jennie Malafarina of Virago Marketing sits down with Trey Griggs, Founder and Chief Encouragement Officer at Beta Consulting Group, to explore how podcasts can drive brand recognition, lead generation, and industry connections. Trey shares his journey in podcasting, the SEO benefits, and how companies can leverage podcasts to align…

1
Whitney Ennis on Building Brand and Business in Transportation 37:01

17d ago37:01

37:01

Whitney Ennis, our guest and VP of Marketing and Communications at Trailer Bridge, shares her journey from a childhood influenced by her truck driver father to becoming a leader in the transportation marketing industry. Whitney's story brings to light the significance of personal branding in today's digital age, supported by insights from a Brand B…

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Craig Lough's Serendipitous Path to Logistics & A. Duie Pyle's Legacy 20:28

24d ago20:28

20:28

What if an unexpected college injury could steer you toward a fulfilling career in logistics? This week on "On the Move," we bring you the inspiring story of Craig Lough, the Director of Strategic Planning at A. Duie Pyle. Craig shares his unconventional journey into the logistics industry, beginning with a twist of fate that led him to pursue a su…

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Talking to Holly LaBoda from Luminaries Consulting 35:03

24d ago35:03

35:03

In episode 3 of Launching Logistics, Jim Becker sits down with Holly LaBoda, co-founder of Luminaries Consulting, to explore how companies in the logistics industry can unlock their true growth potential through effective sales strategies and talent development. Holly shares insights from her 8+ years of experience working with brokerage and asset-…

1
Matthew Berkshire's Rise to CEO & Navigating Transportation's Future 38:41

1M ago38:41

38:41

Ready to navigate the complexities of the transportation industry? Join us as we sit down with Matthew Berkshire, CEO of Flow Trans, who shares his extraordinary journey from being recruited by owner Charlie Johnson during his undergrad years to becoming the head of a major logistics company. Matthew recounts his rise through the ranks, emphasizing…

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Talking to Jake Battles from REPOWR 32:44

1M ago32:44

32:44

In episode 2 of Launching Logistics, Jim Becker sits down with Jake Battles, Vice President of Business Development at REPOWR. Jake takes us on a journey from his early days in public speaking and DJing to becoming a key player in building REPOWR, a universal trailer network that’s changing the way trailers are shared and managed. Learn how REPOWR …

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Mark Derks' Visionary Impact on Transportation & TMSA Evolution 31:48

1M ago31:48

31:48

Get ready to uncover the secrets behind the transportation and logistics industry's most transformative changes as we sit down with Mark Derks, the dynamic chairperson of the Transportation Marketing and Sales Association (TMSA). With a fascinating career path that began in writing and led to impactful roles at CH Robinson and Blue Grace Logistics,…

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Talking to Anne Reinke from the TIA 38:29

1M ago38:29

38:29

In this debut episode of the Launching Logistics podcast, Jim Becker interviews Anne Reinke, President and CEO of the Transportation Intermediaries Association (TIA). They discuss the current state of the logistics industry, including the massive shifts since 2020, the capacity crisis, and the rise of freight fraud. Key topics include: The critical…

1
The Power of Partnership: Aligning Sales and Marketing for Success 40:10

1M ago40:10

40:10

In this episode, Jennie chats with Holly LaBoda, Co-founder and Partner at Luminaries Consulting, about aligning marketing and sales teams to drive commercial growth in the logistics industry. Holly shares her expert insights on building trust, overcoming silos, and creating shared goals to ensure both teams work seamlessly toward organizational su…

1
Why Understanding Data Matters in Transportation Today with Sarah Ahern 29:56

1M ago29:56

29:56

Unlock the secrets behind successful transportation and logistics strategies with our latest episode of On the Move. We kick things off with Sarah Ahern from PATH Growth, who sheds light on the TMSA benchmarking study's latest revelations. With a sneak peek into the 2024 results, Sarah's expert insights will guide you on how to turn this invaluable…

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Dashboard Dynamics: Metrics that Drive Sales and Marketing Synergy 40:26

2M ago40:26

40:26

In this episode, Jennie sits down with Jess Kodrich from OnStation to dive into the world of marketing, sales alignment, and digital solutions for the heavy highway industry. Jess shares her unique role as Director of Marketing while also contributing to sales initiatives. From karaoke fun (her go-to song is "Drops of Jupiter"!) to in-depth discuss…

1
Building Trust and Recognition Through Podcasts with Trey Griggs 45:32

2M ago45:32

45:32

Curious about how to revolutionize your marketing strategy? Discover how to harness the power of podcasts in the transportation and logistics industry through our engaging conversation with Trey Griggs, Founder and CEO of BETA Consulting Group. We chat with Trey about his journey from journalism and radio to hosting successful podcasts like "Word o…

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Insights from David Hoppens on Thriving in Transportation 26:18

2M ago26:18

26:18

Unlock the secrets to thriving in the transportation industry with insights from David Hoppens, the VP of Sales and Marketing at Momentum Transportation and former president of TMSA. Discover how David’s unanticipated start in the railroad industry shaped his versatile career. Learn from his experiences navigating industry disruptions like the earl…

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Leigh Sauter on Empowering People-Centric Cultures in Logistics 29:09

2M ago29:09

29:09

Ever wondered what it takes to transform logistics marketing from the ground up? This episode of "On the Move" promises to enlighten you with the journey of Leigh Sauter, Founder of Glass Ball Consulting and Co-founder of Spark Change Lab. Leigh shares her rich experience, from the freight brokerage world to establishing her own consulting firm, em…

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Episode 8 - The Strategic Marketer: From Tactics to Triumphs 1:02:18

2M ago1:02:18

1:02:18

In this episode we are thrilled to welcome Frank Gambino, Senior Marketing Manager at Transflo. Join us as we dive deep into the world of marketing strategies and campaigns, focusing on database management and the significance of quality content. Key Takeaways: -Effective Database Management: Learn the importance of maintaining a clean and active d…

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Rob McNeil's Insights on Sustainable Solutions in Transportation 34:21

2M ago34:21

34:21

Ever wondered how a career in transportation can evolve into a leadership role focused on innovation and sustainability? Join us on "On the Move" as we sit down with Rob McNeil, Vice President of Sales and Solutions at TA Dedicated. From his formative years in Green Bay, Wisconsin, influenced by the Schneider family, to spearheading sales and suppl…

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Building Trust and Morale: April Morone's Leadership Journey 37:29

3M ago37:29

37:29

April Morone's journey from managing a McDonald's to making waves in the logistics industry is nothing short of inspiring. Imagine unexpectedly entering the logistics world through a friend's family trucking business and finding a lifelong passion. With over 26 years of experience, April brings a wealth of knowledge and unique insights into the fas…

1
Tailored Freight Solutions Meeting Industry Demands with Precision 37:09

3M ago37:09

37:09

🚛 Welcome to our latest episode! In this engaging discussion, we dive deep into freight marketing strategies and industry trends with a special focus on chemical manufacturing. Our experts explore the evolution of freight solutions, the importance of vertical-specific approaches, and the impact of technology and sustainability on the industry. 🌐 Ke…

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Anthony Pagnotto Shares Insights on Ocean Freight and Industry Disruptions 44:30

3M ago44:30

44:30

What happens when a law student's path takes an unexpected turn into the world of logistics and transportation? Find out as we sit down with Anthony Pagnotto, Vice President of Global Sales and Marketing at Mohawk Global. Anthony shares his journey from the University of Tennessee to becoming a key player in the logistics industry. We explore the c…

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Celebrating Professional Milestones and Inclusive Leadership with Roslyn Ellerbee 27:15

3M ago27:15

27:15

Ever wondered how a small-town errand service can transform into a logistics powerhouse? Roslyn Ellerbee, the inspiring CEO and Founder of Express Errands and Courier, and Dream Team Digital Marketing, joins us to share her journey from North Carolina to the top of the logistics industry. This episode is packed with Roslyn's personal stories about …

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Mike Riccio's Insights on Goal Setting & Strategic Planning 31:14

3M ago31:14

31:14

Ever wondered how continuous goal setting and strategic planning can revolutionize your business? In this episode of "On the Move," we sit down with Mike Riccio, CEO of More Than Miles Consulting, to uncover the secrets behind his successful career in the transportation and logistics industry. Mike reveals his experiences with Leonard's Express, a …

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Breaking Down Silos: Insights from CMO/CXO Michael Campese 35:41

4M ago35:41

35:41

Ever wondered how a career that starts at a small comb and brush company can lead to a top executive role in logistics? Hear from Michael Campese, the CMO and CXO at Estate Forwarding Worldwide, as he shares his extraordinary journey through the logistics industry. From humble beginnings to a series of pivotal roles at Estes Express Lines, Michael …

1
Inside the Brand: Unpacking Culture and Identity 42:26

4M ago42:26

42:26

In this episode, we explore the crucial connection between company brand and culture, and how aligning internal values with external goals can drive marketing and business success. Join Jennie Malafarina and Leigh Sauter as they share insights on prioritizing values, focusing on core competencies, and the role of leadership in maintaining a strong …

1
Kameel Gaines on Integrating Profit and Purpose in Logistics & Marketing 31:47

4M ago31:47

31:47

Have you ever considered how integrating people, profit, and purpose could revolutionize your business strategy? Join us for a compelling conversation with Kameel Gaines, the founder and CEO of Rig on Wheels. Kameel distills key insights from her recent TMSA ELEVATE panel, shedding light on innovative ways marketing and sales can work in unison, in…

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Episode 5: Momentum Makers: Stories from TMSA 1:01:14

4M ago1:01:14

1:01:14

In this compelling episode of the FR8 Marketing Gurus Podcast, Jennie Malafarina and our special guest, Jennifer Karpus Romain dive deep into the intricacies of branding and naming conventions tailored for industry-specific events organized by TMSA. Discover the secrets behind creating a cohesive brand that boosts event recognition and drives atten…

1
Exploring TMSA's Century-Long Legacy & Evolution in Transportation Marketing with Candi Cybator 34:42

4M ago34:42

34:42

Join us as we celebrate the 100-year anniversary of TMSA with Candi Cybator, Director of Marketing at PITT OHIO, who leads the anniversary task force. Candi provides powerful insights into the history of TMSA, from its origins as a railroad advertising group to its current diverse membership, shedding light on how this evolution parallels the broad…

1
Michelle LeBlanc on AI Tools and Marketing Mastery in Logistics 32:49

4M ago32:49

32:49

Unlock the secrets to working smarter, not harder, in the transportation and logistics industry with insights from Michelle LeBlanc, Founder and CEO of Drop & Hook. Michelle shares her key takeaways from the TMSA ELEVATE Conference, focusing on how AI can revolutionize how professionals manage increasing responsibilities with limited resources. You…

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Episode 4: Supply Chain Spotlight: Strategies & Stories 57:17

4M ago57:17

57:17

In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway. Key Insights: Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events. Digital Trends: Understanding customer language …

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Episode 3: Converge & Convert: Uniting Sales and Marketing 43:25

4M ago43:25

43:25

In this episode, we dive deep into the critical role of communication in aligning marketing strategies with sales objectives with Jacquie Mazziotta . Discover how improved communication processes can bridge the gap between marketing and sales, leading to better performance and more successful outcomes. Key Highlights: Importance of Communication: L…

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Insights on Professional Growth and the TMSA ELEVATE Conference with Coleman Ruffin 30:48

5M ago30:48

30:48

Join us for a conversation with Coleman Ruffin, VP of Operations at Beta Consulting Group, as he shares his journey from an account executive to a branding and marketing expert. Coleman’s experience spans over a decade, demonstrating the benefits of varied career paths and continuous learning. Plus, get an inside look at the upcoming TMSA ELEVATE C…

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The Future of Recruitment Marketing: AI, Diversity, and Economic Insights with Lisa-Marie Manso-Davidson 26:48

5M ago26:48

26:48

Join us as we sit down with Lisa-Marie Manso-Davidson, the dynamic COO of Swish Advertising, who unveils the cutting-edge trends shaping recruitment marketing today. From leveraging AI and programmatic platforms to overcoming the challenges of the freight market, Lisa-Marie breaks down how Swish Advertising is setting new standards. We'll also look…

1
Episode 2: Pitch Perfect -Mastering Media Relations 46:51

5M ago46:51

46:51

🎙️ Join us on a magical journey through the realms of imagination and reality! ✨ Our latest podcast episode features Jennie Malafarina and our esteemed guest from XRC Ventures, Amanda Bell. Watch as they swap tales with beloved fictional characters, starting with a whimsical visit to Hogwarts. 🏰 Dive deep into the art of storytelling and the transf…

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Kaitlyn Quin's Innovative Approach to Talent Acquisition in the Trucking Industry 21:02

5M ago21:02

21:02

Discover the ways Kaitlyn Quin from NFI Industries is redefining how we attract talent in the ever-evolving trucking industry. As a pioneer in her role as Recruitment Marketing Manager, Kaitlyn takes us behind the scenes of merging the worlds of HR and marketing to create a cohesive brand message that resonates with potential recruits. She unveils …

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Chris Foshee's Marketing Mastery from Rodeo Dreams to Transportation Themes 20:24

5M ago20:24

20:24

The journey of a marketer is often a tale of evolution and adaptability, and Chris Foshee's path from nurturing a childhood dream of becoming a rodeo clown to establishing himself as a marketing maestro at Red Classic is no exception. In the latest podcast episode, Chris delves into the heart of marketing, revealing the importance of storytelling i…

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Market Mechanics: Fine Tuning Your Digital Strategy 42:23

6M ago42:23

42:23

🎙️ Dive into the fascinating world of podcasting, branding, and workflow with Blythe Brumleve and Jennie Malafarina in this captivating episode! 🌟 From tackling logistical challenges to discussing the importance of visual aesthetics, Blythe and Jennie share invaluable insights and personal anecdotes that resonate with both seasoned podcasters and a…

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Pioneering Leadership at TMSA and the Art of Work-Life Balance with Emily Vaughn Janson 34:15

6M ago34:15

34:15

Join the celebration as we sit down with trailblazer Emily Vaughn Janson, TMSA's first woman board president, on our latest podcast episode. Emily's story is one of vision and tenacity, tracing her path from advertising sales to her influential role at Supply Chain Brain and now, and her pivotal involvement in TMSA's centennial milestone. We explor…

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Inside ELEVATE 2024: Crafting an Unforgettable Conference Experiences with Holly LaBoda 30:10

6M ago30:10

30:10

On this episode, we chat with Holly LaBoda, TMSA's Education Committee Co-Chair, where we peel back the curtain on the meticulous process of curating speaker lineups for TMSA events and what is in store for this year's conference. Holly generously shares her journey from TMSA volunteer to education co-chair, offering nuggets of wisdom on what makes…

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Beth Malik's Trailblazing Journey in Transportation & TMSA Leadership 28:44

6M ago28:44

28:44

Beth Malik isn't just making moves in the world of transportation and logistics; she's steering the ship with unparalleled dedication and insight. As we gather around the mic with this powerhouse, the Senior Director of Marketing at SMC3 and soon-to-be President of TMSA, we uncover her inspiring ascent through the industry. Beth regales us with tal…

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