“Theory and practice” is a common phrase. We've seen a lot of writing on theory, but what about that other word? Peter calls it "the dark matter of the social sciences" - Practice. It applies to pencil-pushing, educating, heart surgery, sailing, golfing, and anything you can do with purpose. Peter and Dave take you into a world of thought that couples work and play, purpose and routine, life and legacy. In a world of white-water, On Practice is the raft.
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Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that w ...
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Episode 282: Episode 7 (Reprised) - We Practice in a Socio-Technical Swirl
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Dave and Peter examine their conjecture in On Practice as a Way of Being, that there is a dynamic interflow of social and technical conditions. Four years later, AI technologies are mimicking human-social behaviors. Practice seeks the optimum experience of both.
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Episode 281: Episode 6 (Reprise) - Peter and Dave Talk About 'Learning in the Mess".
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This episode was initially recorded in late 2019, just as COVID invaded our lives and livelihoods. Then and now, it is a question of our desire and ability to learn as beginners. Change is changing. Can we keep up?
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#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock
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In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in underst…
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Episode 280: Episode 5 (Reprise) - Peter and Dave's Points of View on the Practitioner POV
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Among the 32 Conjectures on why your practice matters in On Practice as a Way of Being is how Practice is perceptual and perspectival. What the person sees in moments of doing is what is acted upon (no matter what observers like Vaill and Fearon think is real). Listen to them form their points of view on points of view back in 2019.…
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#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, …
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Episode 279: Episode 4 (Reprise) Peter and Dave Continue to Probe the Nature of Practice
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The essence of Practice cannot be fully described through lists or agreements in this conversation. It is ultimately defined by each individual practitioner and so much more. Peter and Dave exchange ideas freely and formalize these ideas in their book On Practice as a Way of Being.
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#729 AI with Dan Taylor, Mike Curtis, Jonjo Rowlands and Irin Rahman
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we n…
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Episode 278: Episode 3 (Reprise) - Peter Vaill and Dave Fearon Clarifying the Nature of Practice
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While collaborating on the final draft of On Practice as a Way of Being, Peter and Dave recorded conversations similar to those in the book to originate the Practice? Podcast. There are 32 conjectures about the complex, yet personal, nature of Pratice. Myths and assumptions are pondered in this episode.…
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#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO wit…
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Episode 277: Episode 2 (reprised) Peter Vaill and Dave - Conversation at the Origin of On Practice
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Peter Vaill invited Dave to help him complete what was likely to be Peter's last book, On Practice as a Way of Being. In the Summer of 2019, Dave learned how to produce a podcast to capture the idea-rich conversations he was having with Peter. To us, and you, Practice is personal.
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#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of dat…
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#726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more ab…
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Episode 276: Episode 271 - He Frees Compassion from Hardened Male Minds (Sean Harvey)
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Chief Compassion Officer Sean Harvey's work with men in the most challenging roles and situations elicits a string of 'wows' from Dave. The author of Warrior Compassion: Unleashing the Healing Power of Men, Sean, offers hope that new systems and structures are emerging that favor our spirits in all endeavors.…
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#725 Content Marketing and Digital PR with Karim Adib, Victoria Roscow, Will Waldron and Sarah-Jayne Taylorson
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building qual…
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Episode 275: Episode 270 - He Catches Telling Signs in the Ever-shifting Context for Leading (Tom Casey)
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Tom Casey and his firm, Discussion Partners Collaborative, constantly cast questions to various leaders to catch the emerging trends shaping the context for leading their organizations. Dave and Tom discuss the yield from the cast of this question. What do you find reprehensible in a leader? Clue. #1 is hypocrisy.…
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#724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon Jones
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In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re…
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Episode 274: Episode 269 - Problem Solving at the Nexus Corporate Operations (Greg Balicki)
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Corporate business operations are where multiple practices converge, with daily outcomes predicted and not. Dave's former student, Senior Vice President Greg Balicki, works at the nexus of Voya's converging business problems and opportunities to lead problem-solving projects addressing both.
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Episode 273: Episode 268 -She Makes Space for Us to Do the Changing (Lisa Lloyd)
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People find the need and space to change by experiencing Lisa Lloyd's "bespoke support" designs. Dave enjoys this conversation with a fellow podcaster. Lisa is Beyond the Water Cooler. He agrees with her theme: "It's time for change."
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#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina
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In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of…
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Episode 272: Episode 267 - His Busines is the People Who Are the Business HR Huntsman)
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Dave talks with business growth specialist HR Huntsman and makes the pleasant discovery that The Leaders EDGE is his client company's people - all of them - working in a complex social system that his consulting makes lastingly real.
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#722 How to Have More Paid Media Success with Kevin Lee and Julia Vyse
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In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get…
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Episode 271: Episode 266 - She Revels in the Ambiguity of the Digital Future (ElisaTuijnder)
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Listening to Happiness at Work podcaster and agile leadership consultant Elisa Tuijnder is strangely encouraging. She is not hashing over the past (like Dave does). She is tossing digital breadcrumbs ahead of time for us to follow into the future.
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#721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin Gales
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In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly c…
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Episode 270: Episode 265 - He Guides Business Owners Onward Into the Unknown (Scott Beebe)
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Dave was intrigued by a business consultant about the founder of My Business on Purpose, Scott Beebe's logo - Liberating Owners from Chaos. These days, who doesn't need a coach who believes we can handle the yet-to-be-known future? Scott's 100+ business clients know the value of a steady guide.
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#720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford
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In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marke…
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Episode 269: Episode 264 - His Practice is Media Magic (Alexander Liteplo)
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Dave met an actual AI content creator, Alex Liteplo, a practice for all our futures. Dave is trying out one of Alex's AI-generated clips to feature podcast episodes with his son Dave, Jr. The images correspond to Dave's words as in a dance. Magic!
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#719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse
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In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to …
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Episode 268: Episode 263 - What Are You Discovering About AI? (Dave, Jr & Dave, Sr)
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Social Enaction thinker Dave Fearon helps his dad Dave Fearon overcome his reluctance to accept AI as an inevitable presence in our practice lives.
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#718 What You Need to Know About Google PPC Right Now with Kyle Johnson
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In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Goog…
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Episode 267: Episode 262 - He Makes Space for Designing Conversations (Mark Bradford)
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Dave returned (see Episode 257) to Relational Leadership thinker Mark Bradford to be with him in a virtual social space where designing thinking has plenty of room to bloom. And, for Dave, it did.
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#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke
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In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From und…
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Episode 266: Episode 261 - Classical Music Is His Learning Sound Track (Paul Crick)
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Dave and Paul Crick, Founder of Elevate Partnership, exchange insights into the marvelous mysteries of humans' behavior in leading, composing, and performing in concert. While you will not hear classical music in the background, it is the analogy to leading playing in their thoughts.
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#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron
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In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the import…
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Episode 265: Episode 260 - Softball then, now, and forever (Hannah Cooper)
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Dave noticed that his former student Hannah Cooper, now a business analyst, was still the softball enthusiast he knew nearly ten years ago. Her practice evolved from player to coach to founder/trainer of Cooper Clinics. Hannah's vision is that girls and young women will develop in spirit, mind, and body with a sport they can play well into adulthoo…
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