The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list. This podcast is Sponsored By eWebinar.com To learn more about what we do and get more helpful resources, check out https://www.bluecowmarketing.ca/learn
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The Master Delegator podcast is for entrepreneurs who want to learn how to become effective in the areas of delegation, management, and leadership. This is a place where we talk about different business growth strategies, such as hiring virtual assistants, productivity, online marketing, and many more! Listen to this podcast today and learn how to grow your business successfully!
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Ep 203: Work Smarter, Not Harder: Benefits of Automating Processes with Shaun Whynacht
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Send us a text "Business is nothing more than a series of tasks that you get paid to do." In this episode of the Master Delegator podcast, Kristy Yoder interviews Shaun Whynacht from Bluecow Marketing, an expert in marketing automation dedicated to making business owners' lives easier by optimizing their workflow through automation. Shaun delves in…
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From Hobby to Profitability – Turning Passion into a Sustainable Business with Jacqueline of Behind the Design Co.
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In this episode, Shaun sits down with Jacqueline from Behind the Design Co., who shares her transformative journey from a 15-year corporate marketing career to helping creative entrepreneurs build profitable businesses. Jacqueline opens up about her pivot from marketing into interior design and how her experience in both industries inspired her to …
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Ep 204: Letting Go to Grow: Trusting Your Team to Scale Your Business with Gabe Gibitz
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Send us a text "I just got to a point where I just realized if I'm going to sustain a business long term, I can't do this myself." In this episode of the Master Delegator podcast, host Kristy Yoder sits down with Gabe Gibitz, the founder of Blueguru Marketing, to explore the intersection of business marketing and theology. They highlight the import…
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Balancing Business and Marriage: Amy and Tim’s Journey in Network Marketing
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In this episode, host Shaun Whynacht sits down with Amy and Tim, a husband-and-wife duo who have achieved incredible success in the world of network marketing. Together, they’ve built a multi-million dollar business while navigating the unique challenges of working as a couple. From Amy’s early struggles in network marketing to the pivotal moment t…
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Are You Maximizing LinkedIn for Business Growth?
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In this insightful episode, Shaun Whynacht sits down with LinkedIn expert Scott Aaron to explore how professionals can maximize the power of LinkedIn for client acquisition, lead generation, and business growth. Scott shares his personal journey from running health clubs to becoming a LinkedIn authority, helping professionals leverage the platform …
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Ep 202: From Burnout to Balance: Policies and Processes to Thrive in Business with Elisabeth Bourke
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Send us a text “We don't chase freedom. We build it.” In this episode of the Master Delegator podcast, Kristy Yoder sits down with Elisabeth Bourke, the owner and chief system strategist at Afro Coach Operations agency. Elisabeth is dedicated to helping agencies and service providers streamline their operations for sustainability, reducing the risk…
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Ep 201: Mastering Delegation: Lars Helgeson's Guide to CRM Selection and Work-Life Balance for Entrepreneurs
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Send us a text “Don't even think about what platform you're going to use or what you want to use until you have your requirements down.” In this episode of the Master Delegator podcast, Kristy Yoder interviews Lars Helgeson, founder and CEO of Greenrope, a company offering a comprehensive CRM and marketing automation solution. Lars shares invaluabl…
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Leveraging Podcast Guesting for Business Growth with Jessica Rhodes
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In this episode, we dive into the world of podcast guesting as a powerful networking and marketing tool for business owners. Our guest, Jessica Rhodes, founder of Interview Connections, shares her insights on how appearing as a guest on podcasts can open doors to new relationships, opportunities, and business growth. Key Topics Discussed: The Overl…
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Ep 200: Delegating Tasks Efficiently and Effectively with Smart VAs Operations Team
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Send us a text “You have to make sure that you set up your team for success.” In this special 200th episode of the Master Delegator podcast, host Kristy Yoder is joined by her Smart VAs Senior Operations team, Miguel, Lexxie, and Regine to dive deep into the art of delegating tasks to virtual assistants (VAs). With their extensive experience, they …
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Turning Adversity into Opportunity – the Power of 'Why' in Business
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In this episode, I sit down with the inspiring Bernadine, who shares her remarkable story of resilience, reinvention, and the power of knowing your “why.” Connect on Instagram: https://www.instagram.com/your_motivationalcoach After moving from South Africa to the U.S. with just $200, Bernadine and her husband had a choice: rebuild from scratch or l…
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Ep 199 - Breaking Barriers: How Zuri Dacosta Supports Funding for Women in Business
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Send us a text “Companies run by women tend to be asked different questions when it comes to investors.” In this episode of the Master Delegator podcast, Kristy Yoder discusses profoundly with Zuri Dacosta, the founder of Beanworx, a company dedicated to helping women-led businesses secure funding and close the equity gap. Zuri’s passion centers on…
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Ep 198: Essential Tips for Mompreneurs: Setting Boundaries and Communicating Priorities
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Send us a text “If it hits the calendar, it's real. It's happening.” In this episode of the Master Delegator podcast, Kristy sits down with Stephanie Polcyn, a seasoned business marketing strategist and podcast producer. Stephanie shares her remarkable journey from a corporate career to becoming a stay-at-home mom who homeschools her children, all …
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Ep 197 - From Affordable to Invaluable: Overcoming Underpricing and Client Misunderstandings with Latesha Lynch
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Send us a text “Everybody should have an accountant or someone taking care of their finances.” In this episode of the Master Delegator podcast, Kristy Yoder interviews Latesha Lynch, an entrepreneur and marketing strategist, who shares her transformative journey of self-growth and managing her business during challenging times. Lastesha’s story exe…
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Ep 196 - Embracing Delegation for Personal and Professional Growth with Christiane Schroeter
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Send us a text “Hire for character, train for skill” In this episode of the Master Delegator podcast, Kristy Yoder interviews Christiane Schroeter, a full-time professor, business owner, and host of the podcast "Happy, Healthy Hustle." With a passion for increasing happiness and empowering female entrepreneurs, Christiane runs her business "Hello, …
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Ep 195 - Overcoming Burnout as an Entrepreneur: Josi Dumont's Strategies for Success and Well-being
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Send us a text “The conscious choice to approach things differently, that is leadership.” In this episode of the Master Delegator podcast, Kristy Yoder interviews Josi Dumont, a leadership and mindset coach who helps women turn self-doubt into self-trust and build authentic lives and businesses. As a coach, Josi focuses on helping women create and …
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Ep 194 - Aligning Passion, Purpose, and Profession: Samir Abukhodair's Journey to Authentic Living
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Send us a text “Don't ever force something, because you're not going to produce good work.” In this episode of the Master Delegator podcast, we sit down with Samir Abukhodair, a former engineer turned tech project manager and producer who discovered a passion for coaching and mentoring. Samir shares his journey of transitioning from the corporate w…
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Choosing the Right Pricing and Contract Models for Your Agency
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Host: Shaun Whynacht Guest: Marcel Petitpas, CEO of Parakeeto In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value d…
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Ep 193 - Slow Hiring, Kind Firing: Creating Aligned Teams With Catherine Bell
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Send us a text "There are times when the nice thing would be to keep somebody on, the kind thing would be to let them go." Unlock the secrets to self-aware leadership and effective delegation with our extraordinary guest, Catherine, founder and CEO of The Awaken Company. Learn from her journey of growing an agency from one person to a thriving 70+ …
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Ep 192 - Balancing Motherhood and Business: Insights with Laura Sinclair
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Send us a text “The only way that you get better, the closer to where you want to go, is by making mistakes and messing it up.” Discover how to turn your entrepreneurial dreams into reality with Laura Sinclair, a leading online marketing and business mentor who balances ambition and family life. Laura shares her journey from corporate marketing to …
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Marketing is Easy, People are Lazy: Nathan Yeung Take on Streamlining Business Growth
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In this episode, we sit down with Nathan Yeung, founder of Find Your Audience, to explore the provocative notion that "marketing is easy, people are lazy." With over 15 years of executive experience and nearly two decades in search engine optimization and media buying, Nathan shares his journey from finance to running a successful marketing firm. W…
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Ep 191 - How to Engineer a Systematic Approach to Scaling Your Time and Energy With Dan Mott
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Send us a text “Do less, because less is more.” Unlock the secrets to growing your solo business with insights from Dan Mott, revenue mindset coach for solopreneurs, creator of the Manifest a Million Challenge, and co-founder of MarketingOps.com. In this episode, Dan shares his strategies for generating more revenue while staying true to your passi…
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Ep 190 - Gradual Steps to Growing Your Task List with Strategic Partnerships with Greg Toroosian
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Send us a text Can effective delegation really unlock business growth, even for small business owners managing passion projects? Join us as we explore this with talent acquisition expert Greg Toroosian, who shares over 15 years of experience. Discover how Greg’s strategic move to outsource tasks to SmartVAs helped him avoid bottlenecks and manage m…
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Podcasting Unpacked: Inside Tips with Jeremy Slate
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In this episode, we dive deep into the world of podcasting with Jeremy, the founder of Command Your Brand. Jeremy shares his fascinating journey from studying the Roman Empire to becoming a podcasting expert. We explore the evolution of the podcasting landscape, essential strategies for new podcasters, and the best practices for promoting your show…
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AI in Business: The Human Touch vs. Efficiency
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Hey I had a really interesting chat with a potential client about the role of AI and automation in business. We got into whether AI can ever replace the human touch and how businesses can find that sweet spot between being efficient and staying personal. I brought up some great points and shared a practical example of how tools like ChatGPT can mak…
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Ep 189 - Creating Business Legacy Through Intact Core Values With RT Custer, Vortic Watch Company
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Send us a text “Plant trees under whose shade you'll never sit.” Step into the world of RT, also known as Robert Thomas Custer, and discover the blend of tradition and modernity that fuels his entrepreneurial journey. Growing up on a Christmas tree farm, RT inherited values like integrity and freedom, which now guide his watchmaking business, Vorti…
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Haunts and Business: The Soul Seekers' Paranormal Journey
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In this episode, hosts Amy and Tonya, representing Soul Seekers Paranormal, dive into the intriguing world of paranormal investigating and spiritual services. Starting from a wellness event encounter that led them into ghost hunting, they've developed a business model around their passion for the paranormal, offering house clearings, communication …
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Boost Your Meeting Productivity with AI Note-Takers
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Try out Fathom at: https://www.bluecowmarketing.ca/recommends/fathom/ In this podcast episode, the speaker emphasizes the significance of AI note-takers in enhancing business productivity, especially for online meetings. The speaker argues that AI note-taking tools, such as Fathom, can save valuable time and money for small business owners by ensur…
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Embracing the Digital Shift: Jenny Stiven's Insights on Fandom Marketing and Audience Engagement
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"Nobody knows Video Toaster—so I love it when someone does!" - Jenny Stiven Dive into a whirlwind of digital nostalgia and futuristic strategies with Jenny Stiven in this episode of "The Content Amplification Podcast." From her early days wrestling with the Video Toaster to mastering the art of fandom engagement at Fox, Jenny shares her journey thr…
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Building Success Together: The Power of Mastermind Groups
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Have you ever wondered how much more you could achieve by leveraging the collective intelligence of like-minded business professionals? In this captivating episode of The Content Amplification Podcast, I, Shaun Whynacht, dive into the transformative power of mastermind groups. Drawing from my own journey of initiating a local mastermind group, I sh…
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Ep 188 - Navigating ADHD Challenges in Delegation with Sarah Vasquez
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Send us a text Leadership doesn't mean knowing it all. In our latest podcast episode, we had the pleasure of chatting with Sarah Vasquez, a seasoned professional with a unique perspective shaped by her experiences in AI, marketing, and communication. But what sets Sarah apart is her journey with neurodiversity, particularly ADHD, which she openly s…
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Ep 187 - Healing Scars, Empowering Teams: How Trauma Recovery Fuels Effective Delegation with Kelly Campbell
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Send us a text Join me, Kristy Yoder, as I delve into trauma-informed leadership with Kelly Campbell, a seasoned leadership coach and former digital marketing agency owner. Together, we unravel the intricate connection between past traumas and effective delegation, shedding light on the often-overlooked impact that childhood experiences have on our…
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Ep 186 - Growing a Business With Virtual Assistants and Its Challenges With Trenia Norford
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Send us a text “Problems happen, but it’s the solution that counts.” Join me, as I dive into the story of the thriving matchmaking and coaching business of our guest, Trenia Norford, founder of Connectricity. In this episode, we explore the transformative effects of virtual assistants in scaling business ventures and uncover how strategic delegatio…
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Nailing Your Business Reputation: From Google Searches to Glowing Reviews
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Ever wonder what makes or breaks a business's reputation? It's more than just word of mouth; it's about managing your online presence meticulously. Today, we dove deep into the essence of reputation management and unraveled the layers that contribute to a shining business image. From ensuring your online information mirrors your real-world offering…
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How does affiliate marketing work within B2B SaaS?
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In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bol…
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Ep 185 - How & When to Hire Help for Your Small Business with Lesley Pyle
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Send us a text Can you still do it all for your business or is it time to have support? Join us as Lesley Pyle, founder of HireMyMom.com, shatters the myth of the solopreneur struggle! Lesley went from an overwhelmed mom to a successful business owner by embracing the power of smart delegation. Lesley's journey from a new mom to a business founder …
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Ep 184 - How to Improve Your Cash Flow in 2024
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Send us a text Unlock the secrets to financial agility and discover how virtual assistants can revolutionize your cash flow management! In our latest Master Delegator podcast episode, we're joined by Alex Little, a finance and accounting dynamo, who shares invaluable insights into the world of fractional CFOs. For businesses generating between $500…
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Ep 183 - How to Build Your Digital Product Empire With Virtual Assistants
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Send us a text Get ready to turn your entrepreneurial aspirations into a thriving digital product empire! With the guidance of Jillian Leslie, a seasoned online business maven, we delve into the importance of pairing personal passion with business strategy, and how embracing the long game sets you up for lasting success. Find out how Jillian has ha…
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Finding Balance and Standing Out: Birthday Reflections on Life, Business, and Success
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Hey everyone, Shaun here from The Content Amplification Podcast. In today's special episode, which also happens to be on my birthday, I'm taking a slight detour from our usual content and marketing discussions. Instead, I'm diving into some personal reflections and lessons learned over the past year, both in life and in business, that I believe cou…
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Transforming Customer Experience: The Intwinely Approach
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In this episode, I sit down with Amy Ritell from Intwinely.com to explore the intricate relationship between customer experience and business operations. We delve into the importance of improving every micro step of the customer journey, how to identify disconnects within your organization, and why it's crucial to empower employees to enhance the o…
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Navigating Black Friday for Small Businesses
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Key Points Discussed: Early Start of Black Friday Sales: The episode begins with an observation on how Black Friday sales now start early, expanding beyond a single day to encompass an entire week or more. Psychology of Black Friday: The host delves into the psychological aspects of Black Friday, highlighting how deep discounts create a sense of sc…
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Resignation and Evolution: A New Direction in Business In this episode of the content amplification podcast, the host shares his recent experience of resigning from a long-term client position as a marketing automation specialist. He discusses the importance of change, growth and alignment in any entrepreneurial journey and encourages listening to …
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Unleashing the Power of Feeling in Business Relationships
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Show Notes: In this illuminating episode, Shaun Whynacht delves deep into the transformative power of feelings in shaping business relationships. Sharing wisdom gleaned from over two decades in business, Shaun navigates the essence of meaningful interactions and unveils why feelings can be the cornerstone of thriving business connections. Memory La…
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Combatting Wordpress Security With WPLifeline
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In this episode we speak with Scott Clevely from WPLifeline. They are a company built to take care of all the security and updates of your Wordpress website so you don't have too worry about it. We speak about security breaches, backups and what you need to know to avoid having your most valuable marketing asset taken over (your website) Learn more…
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How Jeanne Went From Debt To Multi Millions With Organic Conversations
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Episode Overview: In this enlightening episode, Jeanne Omlor delves into her awe-inspiring journey from sinking deep in debt to an astonishing turnaround of making $1 million in just 17 months, and notably, without the crutch of ads. Jeanne elaborates on her organic online business growth, her experience as a business coach and consultant, and her …
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Episode 131: Pivoting, Focusing, and Building Relationships for Business Success
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In episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of working with small business owners. The conversation then s…
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How To Double Your Prices In 20 Minutes
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Join us on the latest episode of the Content Amplification Podcast, where we have special guests Monica Bozinov and Wendy Brookhouse. In this episode, they reveal their powerful technique on “How To Double Your Prices in 20 Minutes.” While buying the right products, having a great product to sell, and implementing effective marketing strategies are…
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Personalizing The Experience (Part 5 of 6)
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In this episode, we delve into the significance of personalizing the customer experience and the impact it has on building strong connections. Join us as we explore the power of adding personal touches throughout the customer journey, from initial interactions to post-purchase follow-ups. Discover how tailoring experiences can enhance customer sati…
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Designing Automated Responses (Part 4 of 6)
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In this episode of “Designing Automated Responses,” we delve into the fascinating world of automating responses in the customer journey. Join us as we explore the power and impact of automated responses, and how they can enhance customer experiences. We also discuss the benefits of building a library of template responses that can be easily customi…
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Selecting The Right Automation Tools (Part 3 of 6)
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In this podcast, we dive into the world of automation tools and how they can enhance the customer journey. Join us as we discuss the importance of choosing the right automation tools to streamline processes, improve efficiency, and create a seamless experience for your customers. We explore different types of automation tools, their features, and h…
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Recognizing Touchpoints & Interactions In The Customer Journey (Part 2 of 6)
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Join us on an insightful podcast journey as we delve into the fascinating world of customer experiences. In each episode, we explore the various touchpoints where your potential customers intersect with your business and brand. Get ready to uncover the secrets behind these collisions and discover how they shape your customer journey. From initial a…
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