Najlepsze podcasty z kategorii: Cpg Marketing (2024)

1
What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn 33:11

4y ago33:11

33:11

On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is …

1
How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield 30:59

4y ago30:59

30:59

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question ins…

1
How to Stress-Test Your Brand Strategy with Michael Keplinger 38:05

4y ago38:05

38:05

Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging desi…

1
Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart 33:37

4y ago33:37

33:37

On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes …

1
Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh 42:51

4y ago42:51

42:51

We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While bran…

1
Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan 36:12

4y ago36:12

36:12

On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit. If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry l…

1
How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo 29:35

4y ago29:35

29:35

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo, the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested…

1
Performance Marketing Like the Pros with Margaret Fortner of Hydrant 38:55

4y ago38:55

38:55

We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big …

1
How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade 32:53

4y ago32:53

32:53

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all area…

1
The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle 15:45

4y ago15:45

15:45

On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your c…

1
A Deep Dive into the World of Kombucha with Hannah Crum of KBI 30:04

4y ago30:04

30:04

Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry. Today, we’re chatting with Ha…

1
Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle 39:24

4y ago39:24

39:24

Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle. If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked D…

1
Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon 31:29

4+ y ago31:29

31:29

If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you…

1
How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative 18:58

4+ y ago18:58

18:58

Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, you’ll hear: How platforms are catering to the rise in e-…

1
Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks 25:14

4+ y ago25:14

25:14

On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks. If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw. As a light lager…

1
How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources 32:06

4+ y ago32:06

32:06

Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources. Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss h…

1
Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills 30:02

4+ y ago30:02

30:02

On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. We invited Vanessa onto the show to talk through this from both a personal and busin…

1
How to Drive Repeat Customers with Digital Featuring Jim Lamancusa 41:02

4+ y ago41:02

41:02

Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that we…

1
Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG 40:27

4+ y ago40:27

40:27

On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. Michael is a brilliant guy who k…

1
Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics 29:39

4+ y ago29:39

29:39

In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. Kristen started as a brand manager with Firehouse back when they had 300 lo…

1
How to Compete Against Industry Giants with Shauna Martin 31:04

4+ y ago31:04

31:04

Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition. Her green juice recipes had a profound impact on her own well-being, and wanting to share …

1
How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang 27:59

4+ y ago27:59

27:59

In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been …

1
Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud 28:52

4+ y ago28:52

28:52

Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 …

1
Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel 27:03

4+ y ago27:03

27:03

We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process. Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could…

1
How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm 25:32

4+ y ago25:32

25:32

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant…

1
The Right Approach to Twitter Marketing: How Kum & Go Builds Clout 33:44

4+ y ago33:44

33:44

Season 2 is in full swing and we are kicking things off strong! In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly…

1
We're Back for Season 2! 1:09

4+ y ago1:09

1:09

Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you with some food marketing wisdom. Tune in 5/27/20 for a two episode launch, jam packed with marketing insights, strategies and stories from leaders in the restaurant and CPG space. New episo…

1
FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll 27:58

7+ y ago27:58

27:58

We’ve got an awesome interview lined up for you today. I’m chatting with Nik Ingersoll, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 30 and just an all around cool dude. Before starting Barana, Nik founded a digital agency which eventually formed into an augmented reality firm. And today, we dive into how he’s leveraged creative thi…

1
FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer 36:46

7+ y ago36:46

36:46

On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand. Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marke…

1
FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech 40:14

7+ y ago40:14

40:14

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale. From being on a reality show to selling out of inventory on Q…

1
FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart 35:14

7+ y ago35:14

35:14

Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d definitely recommend checking that one out. Fred is a Partner and Creative Director of Interact, one of the most sought after packaging design firms in the i…

1
FMN 045: Hustling Your Way to Category Dominance with Kate Weiler 45:35

7+ y ago45:35

45:35

On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen. As you’ll hear from Kate, there are pros and cons to creating a product…

1
FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt 40:01

7+ y ago40:01

40:01

We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service. They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal. Their business model is unique to th…

1
FMN 043: In-Store Marketing Tips to Increase Your Sales Velocity with Luke Lahman 35:49

7+ y ago35:49

35:49

On the show today, we have Luke Lahman, who is the field marketing manager for E&J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and distribute a number of the popular wine and spirit brands you’ll see at most liquor and grocery stores, like Barefoot, Apothic, and New Amsterdam Vodka. From b…

1
FMN 042: Trends with Huge Growth Potential in Food & Bev w/ Eric Pierce 47:59

7+ y ago47:59

47:59

We have Eric Pierce, Director of Business Insights for New Hope Network. If you’ve been following the podcast, we had Eric on the show back at episode 19. It’s been one of our most popular episodes so we asked Eric to come back on the show to share some more insights on trends and he graciously obliged. Eric is incredibly talented in helping entrep…

1
FMN 041: The Do's & Don'ts to Getting Funded with Ben Fenton 19:55

7+ y ago19:55

19:55

Today, we're talking with Ben Fenton of Boulder Food Group about the do's and don'ts if you're looking for outside investment for your food or beverage company. Ben is a VP over at BFG, which if you're not familiar with this firm, is a venture capital group that partners with early stage food and beverage brands, and they partner with some brands l…

1
FMN 040: How Noosa Bootstrapped Their Way to $100M with Koel Thomae 32:10

7+ y ago32:10

32:10

Today we’re talking with Koel Thomae, Founder of Noosa Yoghurt. I’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses what it was like growing the business with an extremely tight budget. Before partnering with an investment firm, Koel and her business partner had bootstrapped their…

1
FMN 039: How Organic Valley's Content Consistently Connects 51:48

7+ y ago51:48

51:48

On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley. Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine. You’ll ge…

1
FMN 038: How Wendy's Rallied the World Around Free Nuggets with Brandon Rhoten 37:11

7+ y ago37:11

37:11

It’s episode number 38, and definitely one of my favorite interviews we’ve done, and I don’t say that often. We have Brandon Rhoten on the show, who get ready for this title, is the VP, Advertising, Social Media, Media, and Digital Marketing for Wendy’s. It’s a mouthful, and I don’t know how he does it, but everything you see with a Wendy’s logo on…

1
FMN 037: How Suja Broke the Internet with Influencer Marketing with Katie Washburn 33:00

7+ y ago33:00

33:00

On the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San Deigo brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week. Today’s episode is all about influencer marketing. We’ll be diving into how Suja’s launched the…

1
FMN 036: Disrupting a Food Category with a Healthier Option with Lacie Mackey 52:19

7+ y ago52:19

52:19

On the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee. If you’re not already familiar with the story behind Caveman, then you’re in for a treat. Lacie is a professional stunt trainer and crossfit athlete with a business background in guerilla marketing. Her co-founders Keith Jardine and Tait Fletcher are both professional MM…

1
FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara 35:53

7+ y ago35:53

35:53

On the show today, we’re talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns. Here’s a fun little fact about Taco John’s. They actually invented and own the trademark for the term Taco Tuesday. See, you already lear…

1
FMN 034: A Facebook Ad Strategy to Increase Your ROI 14:12

7+ y ago14:12

14:12

This week’s episode is a solo-cast - which means you’re hanging out with yours truly. We’re talking about smart Facebook ad strategies to grow your sales without breaking the bank. As a marketing consultant, I firmly believe there is no better place to spend advertising dollars right now than Facebook, which is why I wanted to do an episode solely …

1
FMN 033: Marketing Tech You Should Know About with Andrew Borella 18:30

7+ y ago18:30

18:30

We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation. Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest innovations in marketing tech. That's exactly why we reached out to today's guest, Andrew Borella…

1
FMN 032: Why a Great Product Isn't Enough with Pete Truby 39:04

7+ y ago39:04

39:04

Whether you're thinking of launching a new CPG brand, or just finding ways to differentiate a product that's already on the shelves, today's guest is a wealth of knowledge in the natural foods startup space. We're talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer's when it was in its early stages, to being one of the…

1
FMN 031: The American Food Revolution with Taylor West 1:07:09

7+ y ago1:07:09

1:07:09

On the show today, we have Taylor West, VP of Marketing for Kodiak Cakes. Taylor has a wealth of experience in the food industry - before making the move into the Natural Products space, he spent around seven years in marketing for General Mills learning how the big dogs roll. Taylor recently published an incredible article on the state of the food…

1
FMN 030: Hone Your Brand Strategy with Fred Hart 43:21

7+ y ago43:21

43:21

For those of you looking to lock down your brand strategy, differentiating yourself in a crowded market, this episode is a gold mine for creative inspiration and how to get your marketing together. On the show, we’ve got Fred Hart, Creative Director of Interact, which is one of top branding and packaging design firms in the food and beverage indust…

1
FMN 029: Thinking (and Growing) Like a Tech Company with Rich Hope 30:06

8y ago30:06

30:06

On the podcast today, we've got Rich Hope, CMO of one of the fastest growing restaurant brands in the country, Jersey Mike's. At over 1,200 locations (and counting), we talk about the catalysts for the growth behind Jersey Mike's. You'll get a peak behind the curtains about how they're adjusting to account for underlying changes in the market. Jers…

1
FMN 028: The Smart Approach to Developing Food Products with Barr Hogen 21:32

8y ago21:32

21:32

We’re changing gears a little bit in today’s episode, and I think you'll really enjoy it. On the show, we have Barr Hogen, owner of Barr-None Consulting, and we’re going to talking about developing food products with an approach that sets you up for success. It today's episode, we talk with Barr about her expertise in developing food products that …

1
FMN 027: From Local Startup to 4000 Stores with Matt D'Amour 39:16

8y ago39:16

39:16

In this episode, we're chatting with Matt D'Amour, CEO of Yumbutter, about how he built his B Corp from the ground up, increasing his ability to make a positive impact on the world. Starting with only $900 and zero industry experience, Matt and his business partner launched the business, which has grown in distribution by over 430% this past year. …

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