Join hosts Steve Gipson and Samantha Prost as they explore the world of recruiting and what it means to modernize the industry through discussions that bridge the gap between the rolodex of yesteryear and the smartphone of today.
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Throw Out The Playbook: Modern Digital Recruiting
Rhona Pierce: Recruiting, Employer Branding & Talent Attraction Expert
Everything about how we work has changed - so why are we still recruiting like it's 1980? Throw Out the Playbook is the podcast for Talent Acquisition professionals ready to ditch the outdated hiring rulebook and attract, engage, and retain talent like it’s 2024. Hosted by Rhona Pierce, a software engineer-turned-TA-leader known for breaking all the rules, each episode invites forward-thinking recruiters and business leaders to share unfiltered stories from the talent trenches and unconventi ...
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#26: How to Build a Powerful Employee Advocacy Program with Nicole (Stephens) Coffey
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Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn: Why authentic employee stories outperform corporate content How to help employees spot and shar…
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#25: 33% of New Hires Quit: Fix It With Better Onboarding with Amy Davies
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In this episode, we dive deep into employee onboarding with Amy Davies, founder of First 30. Learn why 33% of new hires leave within their first 6 months and how effective onboarding can save companies an average of $390,000 annually in turnover costs. Amy shares: - Why first impressions are crucial in employee retention - How pre-boarding sets the…
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#24: Building a Neuro-inclusive Hiring Strategy with Tameka Allen
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This episode is sponsored by Equity Activations Around 20% of the population in the US is neurodivergent, yet most hiring processes contain significant barriers for neurodiverse candidates. If you’re not intentional about prioritizing neuro-inclusivity, AI-driven recruiting is going to make this worse! So how can companies make sure they’re not uni…
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#23: Creating Recruiting Content at Conferences & Events with Mike Peditto
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Are you planning on creating content at the next conference you attend? There's more to conference content than just posting selfies. Mike Peditto shares his real experience creating content at RecFest USA and the practical lessons learned along the way. You'll learn: How to plan your content strategy before the event Essential equipment for qualit…
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#22: Build Trust and Influence: PROVEN Internal Branding Tactics with Brooke Wheeler
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Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you. In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being und…
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#21: Reignite Your Recruiting Career: Overcoming Burnout and Finding Purpose with Jasmine Escalera
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Are you feeling stuck in your TA career? Dr. Jasmine Escalera reveals how to reinvent yourself without burning it all down. Dr. Jasmine Escalera is a certified career and life coach with a PhD in Neuropharmacology. She's the founder of The Courage Crew, the only free online community dedicated to supporting women in reinventing their personal and p…
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#20: Why Recruiters Struggle with their own Resumes—and How to Fix It with Kamara Toffolo
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In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves …
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#19: Maximizing Podcast Appearances for Recruiting Content - Solo Episode
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Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing. You'll learn: Why repurposing podcast appearances is crucial for your personal brand How to identify the most valuable segments from your intervie…
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#18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes
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Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates. Orlando discusses how to choose the right podcast to appear on, the importance of staying authentic while on air, and how to handle …
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#17: Real Talk: Recruiting Content to Empower Candidates & Demystify Hiring with Tejal Rives
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Tejal Rives, a recruiter and content creator, shares her content creation journey and how it has made her a better ally to job seekers. She started creating content to bridge the gap between the limited prep she could provide as a recruiter and what candidates needed to know. She shares her experience of using content creation to advocate for job s…
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#16: Making the case for Hiring Manager branding with Carrie Corcoran
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Rhona interviews, Carrie Corcoran, an employer branding consultant, about the importance of involving hiring managers in recruitment marketing and employer branding efforts. They discuss the benefits of hiring managers sharing their stories and experiences, the common objections to their involvement, and strategies for getting them to participate. …
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#15: Creating High-Impact Recruiting Content with Joel Lalgee
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Rhona is joined by, Joel Lalgee, a recruiter and content creator, with over 500k followers across social media platforms. Joel shares his insights on creating effective recruiting content. He emphasizes the importance of understanding your audience and what they care about. Joel also discusses the benefits of leveraging video content and shares his…
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#14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn
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Rhona is joined by Taylor Desseyn, who shares his unconventional approach to tech recruiting, focusing on building a community rather than relying on traditional outreach strategies. He also shares his strategies for engaging his audience, including experimenting with content and listening to the market. Taylor encourages recruiters to embrace the …
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#13: Don't get Ghosted: Email Campaigns That Candidates Can't Ignore - with Vanessa Raath
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In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vaness…
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#12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan
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In this episode, Rhona and Anna Morgan discuss the importance of personal branding for recruiters and how it can help build trust with candidates and clients. They share their own experiences and provide strategies for recruiters to establish their personal brand. They emphasize the need for authenticity, engagement, and consistency in content crea…
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#11: You Belong in TA: Unexpected Journeys to Talent Acquisition with Rhona Pierce
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This episode is sponsored by Equity Activations In this bonus episode, Rhona Pierce explores the unconventional journeys of successful recruiters and the power of storytelling in talent acquisition. The guests share their unique journeys and how they leveraged their personal brands to navigate unconventional career paths. Rhona emphasizes the impor…
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#10: TA's Guide to EEOC's New Harassment Guidance - with Jennifer Laurie
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This episode is sponsored by Equity Activations In this episode, Rhona Pierce interviews Jennifer Laurie, Chief People Officer at StartOut, about the EEOC's new guidance on workplace harassment released in 2024. They discuss the significant updates, implications for talent acquisition professionals, and strategies for creating a more inclusive hiri…
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#9: The Truth about Diversity Hiring - with Tara Turk-Haynes
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This episode is sponsored by Equity Activations In this episode, Rhona sits down with Tara Turk-Haynes, a DEI expert and Talent Acquisition leader, for a candid conversation about what it really takes to make diversity hiring work. They discuss the importance of data, the role of ERGs, and the impact of societal and political factors on DEI efforts…
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#8: Recruiting Solo: How to Do More with Less with Sean Page
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In this episode, Sean Page, a senior technical recruiter, shares his strategies for being productive and effective as a solo recruiter in a resource-constrained environment. Sean discusses how he leverages data, prioritizes tasks, builds relationships with candidates and hiring managers, and communicates effectively with stakeholders. 📬 Newsletter:…
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#7: Measuring the Impact of your Employer Brand with James Ellis
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In this episode, James Ellis, an Employer Branding Expert and the founder of Employer Brand Labs, shares insights on employer branding, its financial impact, and the misconceptions surrounding it. He emphasizes the importance of creating a strong employer brand that is clear and distinct, rather than aiming to look good to everyone. James also disc…
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#6: Inclusive Hiring Starts with Effective Intake Calls with Kat Kibben
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This episode is sponsored by Equity Activations In this episode, Kat Kibben, the founder and CEO of Three Ears Media, discusses the importance of asking the right questions during intake calls and avoiding an order taker mindset. They discuss the common mistakes recruiters make in asking questions, the value of asking follow-up questions, and how t…
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#5: Effective Hiring Manager Partnerships in Global TA with Mary Kay Baldino
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This episode is sponsored by Equity Activations Mary Kay Baldino, Head of Talent Acquisition at a global company with over 10,000 employees, discusses the importance of balancing confidence and humility as a TA leader. She emphasizes the need for expertise, data, and evidence to back up your recommendations. Mary Kay also highlights the significanc…
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#4: Mastering Competency-Based Interviewing for Sales Hiring with Tabitha Cavanagh
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In this episode, Tabitha Cavanagh, VP of Recruiting and Talent Strategy at The Sales Collective, discusses competency-based interviewing and its effectiveness in evaluating sales candidates. 📕 Download the Salesperson Interview Guide: https://bit.ly/4dIg17Y 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS: 00:00 - Introduction and Tab…
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#3: The Recruiter's Playbook for Hiring Manager Partnerships with Amy Miller
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In this episode, Amy Miller, a senior recruiter at Amazon with over 25 years of experience in tech recruiting, shares her insights on building strong partnerships between recruiters and hiring managers. Discover the secrets to effective collaboration, alignment, and success in the hiring process. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //…
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#2: Ex-Twitter Recruiters share how to get 60% more applicants - with Jon Gulick & Lauren Zabel
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Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast. In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCh…
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Today, hosts Steve Gipson and Sam Prost discuss why actually caring matters. Plus, hear our opinions on the "remote vs. on-site workplace" discussion, discover that Steve has hard opinions on A LOT of things, and understand why actually caring is way more important that just giving the illusion of caring online. As always, thanks for listening, and…
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#1: Leveraging Podcasts to Attract and Retain Talent - with Tannum Sullivan
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Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposin…
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Everything in business has changed, except for the way most companies hire. Throw Out The Playbook is the podcast arming you with simple strategies to revolutionize how you attract, engage, and retain qualified talent. Host Rhona Pierce, a Software Engineer turned Talent Acquisition Leader, leverages her 20+ years of experience hiring in Tech and M…
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How to Avoid Costly Website Mistakes Like a Pro
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Today, hosts Steve Gipson and Sam Prost discuss how how to avoid costly mistakes when building your recruiting website. Plus, how we used to listen to music back in the old days, find out why Steve's father-in-law continues to troll him year after year, and learn the difference between investing in a well-designed website verses a poor-designed one…
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Today, hosts Steve Gipson and Sam Prost are joined by Natalia Navarro, our in-house Gen Z, to discuss how TikTok has entered the conversation in a big way for recruiters. Plus, learn how long the average person spends on TikTok, find out why Sam's algorithm isn't great for everyone, and why you need to be using TikTok as a recruiting tool for 2024.…
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AI detectors: The modern (digital) witch hunt?
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Today, hosts Steve Gipson and Sam Prost sit down to discuss AI detectors and their place in the world of recruiter marketing. Plus, stick around to hear Sam's thoughts on crystals and witchcraft, find out how often marketers are really using AI, and answer the burning question, "Does it even matter?" As always, thanks for listening, and make sure t…
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Let's talk about ice! No, we're serious...
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Sam Prost sit down to discuss ice...? Well, they talk about how ice can be compared to digital marketing in today's world and why it can change your firm's whole image, as well as the personal image of some of the thought leaders within your firm. Plus, stick …
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Should you ditch your recruiting niche?
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and returning host Sam Prost sit down with our Copywriter, Cole Windler, to discuss recruiting niches in today's market and why you should learn to expand organically if you see the need to pivot your firm. We talk about the importance of building trust and how yo…
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How Recruiters Can Leverage AI & Make the Most of Conference Season
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to discuss AI, conference season and how to make the most of both. There's nothing artificial about the benefits and consequences of AI, so we're taking a look at how and when to use AI in your recruiting practices. Plus, stick around to h…
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Marketing Advice from the Staffing Industry | Part Two with Jeff Staats, CMO of Haley Marketing
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! In part two of this two-part series, hosts Steve Gipson and Ryan Berger sit down with Jeff Staats, Chief Marketing Officer at Haley Marketing, to discuss what recruiting and staffing firms should be doing differently in their marketing efforts. Plus, stick around to hear more about which s…
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Marketing Advice from the Staffing Industry | Part One with Jeff Staats, CMO of Haley Marketing
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! In part one of this two-part series, hosts Steve Gipson and Ryan Berger sit down with Jeff Staats, Chief Marketing Officer at Haley Marketing, to discuss what recruiters can learn about marketing from the staffing industry. We'll give you a hint—it's a lot. Plus, stick around to hear which…
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down with Cole Windler, copywriter at Recruiters Websites, to share and discuss predictions and hot takes for the recruiting industry in 2023. That's right, these are some seriously hot takes, so bring the fire extinguisher and get ready for ou…
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Effective Marketing for Recruiters with a Limited Budget
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about effective marketing with a limited budget (wow, topical!). Learn about the importance of marketing for surviving—and thriving—amidst a potential downturn and the opportunities you have to get the most out of a reduced marketi…
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Quiet Quitting and What It Means for Recruiters
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about quiet quitting and what it means for the recruiting industry. Plus, stick around to hear about Steve's foray into TikTok (and the benefits of the platform), how recruiters can navigate the complexities of quiet quitting and h…
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Time-Saving Tips, Tricks and Tools for Today's Top Talent Acquisition Teams
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today's episode is brought to you by the letter "T!" Join hosts Steve "Teve" Gipson and Ryan Berger as they sit down to talk about some time-saving tools, tips and tricks for recruiters. Plus, be sure to stick around to hear some tidbits (there's the letter "T" again!) about recruiting aut…
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Paid Ads: How Recruiters Can Get the Most Out of Their Social Media
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about paid ads, social media and how the two combine to make a great social strategy for recruiters. Plus, be sure to stick around to hear some tidbits about foul balls, why recruiters should use paid social ads and the demographic…
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Why Recruiters Need Employer Branding with James Ellis, The Employer Brand Nerd
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about employer branding with a bona fide expert and employer brand nerd, James Ellis. Listen to learn more about what employer branding means for you and your recruiting firm and how you can implement your employer branding strateg…
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Choosing the Right SEO Keywords for Your Recruiting Website
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Welcome to the 20th episode of Distinctly Digital: A Modern Recruiting Podcast! In our quickest episode yet, hosts Steve Gipson and Ryan Berger sit down to talk about how to choose the right SEO keywords for your recruiting firm's website. Stick around to learn more about conducting and implementing keyword research and learn a neat trick that will…
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Plant Your Digital Potatoes Now: Preparing for a Potential Recession
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about how recruiters can prepare themselves to withstand a potential recession. Stick around to learn more about how you can build and maintain your digital presence throughout the leaner times, and hear a few amazing quotes misatt…
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You Need a Great Recruiting Website. No More Excuses.
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! We all know excuses are like… well, you know… everyone has one and they all stink. It’s time to get a great recruiting website. Today, hosts Steve Gipson and Ryan Berger sit down to talk about common reasons why recruiters say they don't need a website and why those reasons don't hold up. …
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Leaving LinkedIn Bone-in: Platform Updates
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about LinkedIn's most recent updates. Stick around to hear what these updates mean and how you can effectively use them. Plus, you might hear a little more about Goldie Hawn, a memorable LinkedIn post and Steve's best recap yet. No…
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about email marketing for recruiters. Join them as they discuss nurture campaigns, how to effectively establish and use your email marketing and a few sidebars about Goldie Hawn (who is not Farrah Fawcett). As always, stay on that …
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The Importance of Showcasing Your Expertise
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about the best ways to showcase your industry expertise (here's a hint: it's your expertise webpage). Join them as they discuss the SEO value of expertise pages, and be sure to stick around to hear about why you need to use current…
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down with Wilson Cole, founder and CEO at Adams, Evens, & Ross, to talk about back door hires and debt collection within the recruiting industry. Join them as they discuss avoiding back door hires, what you can do in the event of back door hire…
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Marketing and Advertising for Recruiting Firms (and Why You Need to Do It)
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Welcome to Distinctly Digital: A Modern Recruiting Podcast! Today, hosts Steve Gipson and Ryan Berger sit down to talk about marketing and advertising for recruiting firms. Join them as they discuss why you need to be marketing and advertising, and be sure to stick around to hear about organic and paid marketing strategies that can drive your succe…
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