Najlepsze podcasty z kategorii: B2b Marketing Strategies (2023)

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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52: Recap: Craft a Killer Lead Magnet Workshop 17:22

6d ago17:22

17:22

Sponsored by LeadFeeder. Are you ready to bid adieu to the embarrassment of having a small email list? We’ve got the antidote - Lead Magnets. Our episode promises to transform your mindset and methodology around growing your email list. It’s not a numbers game, but a quest for quality. We share our insights into identifying your ideal lead magnet t…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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51: Maximizing Revenue by Bridging the Sales-Marketing Gap with Nathan Yeung 37:15

20d ago37:15

37:15

Imagine a world where your sales and marketing efforts aren't at odds, but instead, they're in perfect harmony, working together to significantly boost your revenue. That's the world Nathan Yeung, founder of Find Your Audience, lives in every day! In our enlightening chat, Nathan pulls back the curtain on this integrated approach, sharing strategie…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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50: Annual Marketing Planning, the Tiny way. 22:46

1M ago22:46

22:46

Ready to make your annual marketing plan not only manageable but also incredibly effective? Join me, Sarah Noel Block, as I take you through the fantastic journey of understanding the various stages of your customer experiences - from awareness to retention. Let’s tackle the emotions, questions, and pain points that your customers encounter and ide…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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49: Bite-sized Marketing for Busy Entrepreneurs | Collab with the Monday Morning Marketing Pod 47:33

2M ago47:33

47:33

Can you believe that the key to effective marketing may lie in doing less, not more? That's the ground-breaking approach we unpack in our latest episode with the dynamic duo, Melanie Boylan and Esther Ocampo, from the Monday Morning Marketing Podcast. We dig into the art of identifying the social media platforms your target audience frequents and f…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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48: Streamlining Your Marketing with an Ideal Customer Avatar 18:38

2M ago18:38

18:38

Welcome to another episode of the Tiny Marketing Podcast. Today's conversation focuses on the essential exercise of defining and understanding your Ideal Customer Avatar (ICA) in marketing. The episode starts by discussing the transformative journey from corporate to entrepreneurship. It highlights the growing pains involved in servicing any client…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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47: How to Sell Using Events with Erica Maurer 25:25

2M ago25:25

25:25

On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions. The duo furth…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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46: Why You NEED Stakeholder Buy-in When Crafting Effective Marketing Messaging 23:28

3M ago23:28

23:28

Join Sarah Noel Block on "Tiny Marketing" as she reveals the secret sauce: involving stakeholders in crafting killer marketing messages. Uncover pitfalls of siloed messaging, learn stakeholder engagement tactics, and explore the "Marketing Madlibs Workshop" that sparks messaging mastery. Episode Highlights: Entrepreneurs often create marketing mess…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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45: Proactive Not Reactive: Agile Marketing Strategy with Janet Mesh 41:33

3M ago41:33

41:33

In this episode of Tiny Marketing, our hosts, Sarah Noel Block and Janet Mesh, dissect the dynamic practice of agile marketing. Marketing trends evolve constantly, and keeping strategies relevant requires adaptability and speed – elements that lie at the heart of agile marketing. Sarah and Janet discuss how the approach promotes a continuous cycle …

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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44: The Underutilized Power of Collaborative Creative Brief Teams with Howard Ibach 23:51

4M ago23:51

23:51

In this gripping episode of "Tiny Marketing," Sarah Noel Block and Howard Ibach delve into the power of collaboration in written project briefs. They discuss the balancing act of tailoring your brief to your intended audience while keeping the overall project objective crystal clear. Many fall into the trap of drafting a brief in isolation, not rea…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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43: Sales and Marketing Merge with Integrated Business Development with Andy Buyting 46:27

4M ago46:27

46:27

The latest episode of Tiny Marketing podcast serves a flavorful conversation between Sarah Noel Block and the maven of Smarketing, Andy Buyting. This episode illuminates the concept of Smarketing, coined from the amalgamation of sales and marketing, making it a one-stop destination for those seeking a growth strategy for their business. Andy, the C…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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42: Balancing Personal and Business Finances: A Holistic Approach with Christy Bowie 34:10

5M ago34:10

34:10

Discover the Secrets to Designing Your Business Finances for a Tailor-made Lifestyle In this engaging episode, Sarah Noel Block and Christy Bowie delve into the art of creating personalized financial goals for business owners that align with their unique needs, desires, and ambitions. Learn how to break free from generic financial targets and desig…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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41. Elevate Your Business: Find Your Unique Marketing Recipe for Success with Dean Mercado 32:45

5M ago32:45

32:45

Are you ready to unlock the secrets behind your unique recipe for success in business? In this exciting episode, host Sarah Noel Block chats with entrepreneur and business coach Dean Mercado, founder of Online Marketing Muscle, as they explore the ins and outs of creating a distinct and powerful marketing strategy that will set you apart from the c…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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40. Building Trust with Video Content in the AI-Driven World with Gavin Hammar 35:03

6M ago35:03

35:03

As AI-generated content becomes more prevalent, businesses must maintain a human touch and authenticity in their marketing strategies. Incorporating personalized experiences, live events, and video content allows businesses to create engaging content that fosters trust and audience growth. 📝 Find show notes and resources: Episode 40 Show Notes 🔗 Re…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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The Future of Asynchronous Marketing is Here [Bonus Mini Episode] 14:31

6M ago14:31

14:31

In today's podcast, we'll discuss a marketing tool called StoryPrompt that transforms how businesses engage with their customers and manage their marketing strategies. This powerful tool offers many features, such as the Wall of Love, Mixes, Campfires, Agency Use, Case Studies, and Community Building. Win a free annual subscription by entering the …

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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39. Pitching Partner Marketing Opportunities with Laura Lopuch 41:14

6M ago41:14

41:14

Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive pr…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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Six Steps to Partner Marketing Promotion [Bonus Mini Episode] 8:20

7M ago8:20

8:20

Welcome to the tinier marketing episode on partnership marketing promotion! Discover six steps to promote partnerships effectively: shared social media posts, takeovers, newsletter swaps, co-written emails, co-created reels, and co-created events. These strategies help you tap into new audiences, amplify your reach, and grow faster. Partnership mar…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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38. Mastering Partnership Marketing with Laura Lopuch 18:39

7M ago18:39

18:39

Boost your business's growth and reputation with partnership marketing, a powerful strategy that teams you up with other professionals to share resources, audiences, and insights. Start by identifying your unique value proposition and locating opportunities within your industry to stand out. Forge strategic partnerships with other organizations, us…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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37. Five Marketing Strategies You Should Never Drop 11:20

7M ago11:20

11:20

Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice! Strategy 1: Marketing p…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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36. Marketing on a Time Crunch: What to Cut and Keep with Michelle Tresemer [Part 2] 27:34

8M ago27:34

27:34

Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources. Listen to part one here. Join our live webin…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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35. Maximizing Efficiency: Which Marketing Activities to Let Go When Resources are Limited with Michelle Tresemer 23:43

8M ago23:43

23:43

Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources. In part one, Sarah and Michelle argue the im…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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34. How to Leverage Other People's Audiences with Tom Schwab 31:29

9M ago31:29

31:29

I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences. You start off at zero, but so does everyone else. The way to grow your audience quickly is to: A) Add value & solve your ideal customer’s problem. B) Get in front of your ideal customer. So, if you have NO audience, it feels impo…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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33. Outreach without the Spam with Dan Englander 41:16

9M ago41:16

41:16

You need leads, but don’t want your outreach to be super spammy! How do you do it? In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way. Show Highlights: √ Balance personalization and scale to keep your pipeline full. √ De-risk conversations with skeptical prospects. √ Divide sales duties,…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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32. Video Editing for Hybrid Teams with Shah Ahmed of Kapwing 21:30

10M ago21:30

21:30

If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team! Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate. Today, we're …

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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31. Save Money & Time with Creative Briefs with Mary Czarnecki 26:43

10M ago26:43

26:43

I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them. A big part of a successful relationship with outsourced help is the perfect creative brief. In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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30. Can marketing and sales be friends? With William Redick 17:44

10M ago17:44

17:44

Marketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends? Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketin…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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29: Fan Favorites: Tiny Marketing's Best of 2022 15:48

11M ago15:48

15:48

We have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much. The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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28. Four Ways to Get Content Ideas FAST 13:10

11M ago13:10

13:10

How do you come up with content ideas? In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to. Key Learnings: 1. Look for trending conten…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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27. Turn 1-Hour of Content into 64 Content Marketing Pieces 11:43

1y ago11:43

11:43

Today, we're talking about your WHY and the HOW. You have reasons for wanting to show up consistently for your audience and add value, but it is overwhelming. There are a million platforms out there. You don't know what to say or where to show up. You aren't alone. For this reason, I created my DIY Content Planning Bundle. It is the bundle I wish e…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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26. Increase Customer Retention with Eric Melchor 30:32

1y ago30:32

30:32

Do you want to convert website visitors 3X higher than you do now? Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy. Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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25. 5 Ways to Increase Your Content Marketing ROI 31:04

1y ago31:04

31:04

I’ve been getting this question a lot lately because marketing budgets are getting slashed. What’s the question, you ask? How do I get more ROI from content marketing? I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I use…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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24. Clarity in Copywriting with Heather Orr 26:12

1y ago26:12

26:12

What is the biggest mistake marketers make in copywriting? It’s choosing clever over clear. In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting. Show Highlights Why is clarity so important in copywriting? How to clarify complicated jargon. When you can use jargon (sparingly). Resources mentio…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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23. 7 Types of Cold Emails You Should Send with Laura Lopuch 22:10

1y ago22:10

22:10

Do you dread sending cold 🥶 emails? I do! I feel all sorts of awkward and avoid cold emails at all cost. Well…not anymore. I chatted with Laura Lopuch, the queen of cold email, and she taught me how to cold email and actually get results. In fact, using her own cold email method, she grew her business by 1,400% in 4 months. Links and resources ment…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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22. Avoid Burnout as a Content Creator with Auds Lecker 29:31

1y ago29:31

29:31

Burnout as a content creator in a digital world is real and, unfortunately, common. In this episode, Audrey Lecker from TigerTeam Studio joins us to discuss maintaining consistency on your social media without feeling pressured to constantly create new content. In this episode, you’ll learn how to: Change your mindset on content creation Identify y…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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21: Can Buyer Personas Improve Your Content? With Kirk Enright 17:20

1y ago17:20

17:20

Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer. Today, you’ll learn: The benefits of using personas The process of creating a persona How to use this information to create targeted content Kirk Enrig…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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20: How to Build Content Themes with Ben Sailer 20:06

1+ y ago20:06

20:06

You aren’t seeing traction with your content marketing. You don’t know whether it’s your content calendar, your audience, or your distribution process that’s failing, but SOMETHING is failing. It is most likely your content themes. If you’re trying to attract everyone, it will not work. I spoke with Ben Sailer, a Content Strategist who has worked w…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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19: Optimize your content workflow with Kane Jamison 25:44

1+ y ago25:44

25:44

Do you feel like you reinvent the wheel every time you create content? This might be a problem with your processes (or lack of!). In this episode, Kane Jamison from Content Harmony joins us to discuss streamlining your workflows and processes for content marketing. Content Harmony's data-driven workflow helps you build awesome briefs and optimize y…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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18: The Power of Delegation with Molly Rose Speed 16:24

1+ y ago16:24

16:24

As a business owner or a member of a small marketing team, you’ve probably experienced a day (or two!) where you have too many tasks for hours in the day. Delegation can be a powerful tool when you are busy and need to streamline your business. In this episode, Molly Rose Speed joins us to discuss all of the hats required of business owners and how…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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17: Content Marketing Repurposing: How to 20X Your Content Distribution with Erin Balsa 11:38

1+ y ago11:38

11:38

Have you run across this problem? You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI. When I’m working with clients who say they’ve never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION. Think of repurposing as part of y…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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16: How to Attract the C-Suite with Content Marketing with Erin Balsa 17:30

1+ y ago17:30

17:30

Is your ideal buyer executive or the C-suite? Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclus…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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15: How to Manage Your Content Marketing Projects with Erin Balsa 16:31

1+ y ago16:31

16:31

Content burnout is real. It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a project management plan in place. Today, I'm sharing an interview I had with Erin Balsa where she explained her project management process to…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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14: 3 Steps to Quick N' Easy On-Brand Graphics with Lidia Racoma Varesco 33:50

1+ y ago33:50

33:50

Even with a skeleton crew, you can still keep your brand on point. Lidia Racoma Varesco is teaching us how to set up our Canva account for success. Learn how to: 1. Build your brand kit for quick on-brand graphics. 2. Use folders to organize your graphics. 3. Hire a designer to create custom graphics in your Canva. Show notes and resources:: https:…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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13: How to Use Original Research to Amp Up Your Content Marketing with Michele Linn 27:30

1+ y ago27:30

27:30

Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership. That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings. In this episode with Michele Linn of Man…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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12: 10 Ways to Repurpose Your Content 10:26

1+ y ago10:26

10:26

The Tiny Marketing Show is a live stream and podcast for marketing departments that value effective, efficient strategies. We talk about content marketing, email marketing, social media marketing all through the lens of efficient workflows and processes. You might be spending too much time creating content. I'm sharing ten ways to repurpose your co…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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11: 1 Key Element to Getting Known as an Expert in Your Industry 20:21

1+ y ago20:21

20:21

How do you get a reputation as an expert in your field? Through consistency. Show up consistently. Narrow the focus of what you talk about. Add value to everything you do. The first step in getting known for a topic is to narrow down what you talk about to content themes. We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about ho…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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10: Podcasting for B2Bs - How to Increase Sales Through Podcasting with Pat Helmers 22:45

2y ago22:45

22:45

How can podcasting increase revenue? In this episode, Pat Helmers, the owner of the podcasting agency, Habanero Media, teaches us how businesses are increasing revenue through podcasting. Find the resources mentioned in this episode: https://tinymarketing.me/ep10 Join the FREE live workshop to craft your killer lead magnet on November 14 at 12pm CS…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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9: How to Create Engaging Webinars with Ashley Levesque 31:56

2y ago31:56

31:56

Are webinars going to decline as the country opens up? HELL NO. The rise in virtual events only showcased how effective and efficient virtual networking and educational opportunities could be. Ashley Leveque, Director of Marketing at Demio, is teaching us how to create engaging webinars that people want to attend. What will you learn? - How to turn…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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8. Copywriting That Converts: Strategy & Research with Josh Garofalo 30:26

2y ago30:26

30:26

Content marketing can be tough, especially when it comes to creating quality content for your audience. It’s not enough just to write copy anymore. You need to create valuable content with the ultimate goal of converting your audience into your client or customer. In this interview, we have Josh Garofalo of Sway Copy teaching us how to create copy …

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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7. How to Send Valuable Sales Emails That People Love 45:45

2y ago45:45

45:45

Welcome to another episode of the Tiny Marketing Podcast. Learn how to write emails that people love receiving. Join Sarah Noel Block of Tiny Marketing and Rob & Kennedy from The Email Marketing Show to learn: - How to use modern techniques for emailing your list - How to sell through value - How to use stories in your email marketing Show notes at…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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6. The Art of Social Selling on LinkedIn with Mindi Rosser 32:56

2y ago32:56

32:56

Do you want to sell more using LinkedIn, but without the spam? No one likes being pitch slapped when they accept a connection request. There is a better way. Mindi Rosser, Social Selling Strategist, walks us through how to build real relationships that lead to sales using LinkedIn. Show notes at: https://tinymarketing.me/ep06 Connect with Mindi Ros…

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Tiny Marketing: Marketing Strategies & Systems for Tiny Marketing Teams and B2B Entrepreneurs

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5. Annual Strategic Business Planning with Bob Stanke 26:50

2y ago26:50

26:50

In this episode of the Tiny Marketing Podcast, you'll learn to Build your annual strategic business plan! We discuss: 1. The importance of building a strategic plan for 2022 using an Agile approach. 2. How to create a simple plan using the "1-2-3" approach. 3. Talk about how companies and marketing departments who don't know what direction to go ca…

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