))
We are at a moment of tremendous change – a change in the way we live, work and relate to one another. We are living in the fourth industrial revolution. The demand for human-centered innovation goes hand in hand with the extraordinary technological advances taking place/available today. With this new chapter in human development, are you or your business ready to step into an inclusive, human-centered future? Welcome to Human-Centered Innovation with Lisa Marceau and Kristine Merz, a podcas ...
Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be cl…
H
Human-Centered Innovation
1
Establishing Organizational Clarity Will Magnify Your Brand
22:25
22:25
Na później
Na później
Listy
Polub
Polubione
22:25
Company values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your comprehension of these terms? Do we understand their value to the company? Do we actually know “why” our companies do what it does? In today’s episode, we…
H
Human-Centered Innovation
1
A Rebrand Case Study In Four Parts: Exploring New Markets Part II
25:26
25:26
Na później
Na później
Listy
Polub
Polubione
25:26
Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlig…
H
Human-Centered Innovation
1
A Rebrand Case Study In Four Parts: Exploring New Markets Part I
24:02
24:02
Na później
Na później
Listy
Polub
Polubione
24:02
It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design and color scheme to be current, or a change in vision for the organization, rebranding has done wonders for these companies. Howeve…
H
Human-Centered Innovation
1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II
37:26
37:26
Na później
Na później
Listy
Polub
Polubione
37:26
In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. The…
H
Human-Centered Innovation
1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I
29:37
29:37
Na później
Na później
Listy
Polub
Polubione
29:37
Rebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research Institutes (NERI). They discuss their first encounter and how they learned to ask the hard questions that need to be asked during rebranding. They talk about ho…
H
Human-Centered Innovation
1
The Human In Human-Centered Research And Brand Strategy
25:52
25:52
Na później
Na później
Listy
Polub
Polubione
25:52
People need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to your audience to find out what barriers they may have. Join Lisa Marceau and Kristine Merz as they talk about the human side of clinical trials. Learn ho…
H
Human-Centered Innovation
1
Understanding Brand Identity Through Organizational Clarity
20:06
20:06
Na później
Na później
Listy
Polub
Polubione
20:06
Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational cla…
H
Human-Centered Innovation
1
Finding Your Chocolate And Peanut Butter
12:21
12:21
Na później
Na później
Listy
Polub
Polubione
12:21
An approach to problem-solving that involves the human perspective in all steps of the process, human-centered innovation is steadily gaining traction in the work environment. But how do you achieve it? Lisa Marceau and Kristine Merz both agree it’s through research and design. Picking up from the last episode’s discussion about the importance of r…
H
Human-Centered Innovation
1
The Importance Of Knowing Where You’re Going
14:47
14:47
Na później
Na później
Listy
Polub
Polubione
14:47
Before pursuing a goal, you must first determine why you want to achieve it. The same goes with research and science; before you can appreciate the results, you must first know the importance of where you’re going. What is the purpose of what you're trying to achieve, and have you thought about your audience as you develop your path forward? Lisa M…
H
Human-Centered Innovation
1
Human-Centered Innovation: Research Meets Design
27:21
27:21
Na później
Na później
Listy
Polub
Polubione
27:21
Research and design can come across as two very different fields of discipline. It can be a real challenge to reconcile them in such a way that good design is achieved without disrespecting the science behind research. This is one of the prominent themes that defined the period when Lisa Marceau started working with Kristine Merz. Continuing with t…
H
Human-Centered Innovation
1
The Importance Of Research To Our Lives And In Human-Centered Innovation And Design
26:24
26:24
Na później
Na później
Listy
Polub
Polubione
26:24
We often overlook the importance of research in shaping everything from what we eat, to how we interact, and of course how we approach health. For millennia, research has been the thread that has held the fabric of society—from successes and innovations, even to failures that inform us what does and doesn’t work. There is no more current example th…
H
Human-Centered Innovation
1
Introducing Kristine Merz and Lisa Marceau: Bringing Human-Centered Innovation Back To Research And Design
32:00
32:00
Na później
Na później
Listy
Polub
Polubione
32:00
The sky is the limit when it comes to what you can innovate in this day and age. One setback to often creative innovation is the growth of innovation just for innovation's sake. It’s here that the human connection gets lost along the way. Bringing human-centered back into innovation through combining research and design, Kristine Merz and Lisa Marc…
