Optimal Aging podcast

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We Have The Receipts

1
Battle Camp: Final 5 Episodes with Dana Moon + Interview with the Winner! 1:03:29

10 hours temu1:03:29

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1:03:29

Finally, we find out who is unbeatable, unhateable, and unbreakable in the final five episodes of Battle Camp Season One. Host Chris Burns is joined by the multi-talented comedian Dana Moon to relive the cockroach mac & cheese, Trey’s drag debut, and the final wheel spin. The Season One Winner joins Chris to debrief on strategy and dish on game play. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…

Optimal Aging

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Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.

Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:

Stand out in a crowded fitness market
Connect with older clients who value quality
Build trust through storytelling and clarity
Keep members engaged and coming back

Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.

💡 Topics include:

• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health

Subscribe now and learn how to build a better fitness business — by helping people age well and live better.

Visit: https://primefitcontent.com

156 odcinków

#Fitness #Jay Croft #Active Aging #Baby Boomers #Exercise #Physical Fitness #Wellbeing After 50 #Content Marketing #Alternative Health #Business #Marketing #Fitness At 50 #Function Fitness

Optimal Aging

updated 4 dni temu

Udostępnij

Źródło serii•Feed

Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:

Stand out in a crowded fitness market
Connect with older clients who value quality
Build trust through storytelling and clarity
Keep members engaged and coming back

Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.

💡 Topics include:

Subscribe now and learn how to build a better fitness business — by helping people age well and live better.

Visit: https://primefitcontent.com

156 odcinków

#Fitness #Jay Croft #Active Aging #Baby Boomers #Exercise #Physical Fitness #Wellbeing After 50 #Content Marketing #Alternative Health #Business #Marketing #Fitness At 50 #Function Fitness

Wszystkie odcinki

Optimal Aging

1
Alzheimer’s Isn’t Inevitable: Amy Lang on Lifestyle, Family History, and Protecting Brain Health 37:14

4 dni temu37:14

37:14

Is Alzheimer’s disease just something we have to wait and worry about as we age? Amy Lang doesn’t think so. In this episode of The Optimal Aging Podcast , Jay Croft talks with Amy Lang, a brain health coach and former gym owner whose personal experience with Alzheimer’s — both her mother and grandmother were diagnosed — set her on a mission to educate others. Amy shares how lifestyle factors like exercise, nutrition, stress, sleep, and social connection can dramatically reduce the risk of cognitive decline. If you're a fitness or wellness professional serving clients over 50, you’ll hear why this is a conversation you need to be having — and how you can help lead the way. This is a hopeful, empowering episode packed with real-life insight and practical takeaways. Connect with Amy Lang: Website: https://www.moxie-club.com/protect Instagram: @habitwhisperer Facebook: Amy Lang Coaching 🔗 Learn more at https://primefitcontent.com 📬 Contact: jay@primefitcontent.com 📱 Follow Jay: Instagram: https://www.instagram.com/primefitcontent LinkedIn: https://www.linkedin.com/in/croftjay Thanks for listening!…

Optimal Aging

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How Adventure Travel Can Motivate Your 50+ Fitness Clients 34:48

11 dni temu34:48

34:48

Want to inspire your 50+ clients to stay active, connected, and confident? In this episode, I talk with Road Scholar’s PR Director, Kelsey Knoedler Perri, about how fitness and travel work hand-in-hand to promote healthy aging. We explore survey data from Road Scholar’s “Age Adventurously” campaign and how fitness pros can use these insights to motivate clients, boost retention, and create content that resonates. 🎯 Great for: gym owners, trainers, wellness professionals Topics include: How travel encourages fitness in older adults The social power of group adventures Using storytelling and Facebook communities to connect Why adventure doesn’t have to mean extreme 💥 Special highlight: Learn more about Age Adventurously Day on June 8th — a movement redefining what it means to age boldly. 🔗 Learn more: https://www.ageadventurously.org 🌐 Road Scholar: https://www.roadscholar.org Connect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!…

Optimal Aging

1
Marketing to Active Agers: Real Talk to Grow Your Gym 13:18

18 dni temu13:18

13:18

Let’s bust some outdated assumptions. In this solo episode, I share exactly how to market your gym or studio to today’s 50+ clients — who are active, discerning, and ready to invest in their health. You’ll learn communication strategies that build trust and help your content actually land with this high-value audience. 📌 Actionable for: gym owners, studio managers, and fitpros over 40 What you’ll learn: What NOT to say to this demographic How to create relatable blog, email, and social content Why this market has strong BS detectors — and how to earn their trust Whether TikTok or email marketing makes more sense for your business Connect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!…

Optimal Aging

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Content Marketing That Converts: Lessons from 3 Fitness Leaders Serving Adults 50+ 37:50

25 dni temu37:50

37:50

Meet three gym owners who are thriving by combining smart content with meaningful connection. In this episode, I talk with Micah Morgan, Jake Trione, and Lisa Grace Wright — all of whom have built powerful brands and loyal communities by speaking directly to the needs of active agers. 📣 Designed for fitness business owners and marketers Takeaways: How to use member stories for high-converting content Community-driven marketing strategies that work Tips for using video, Reels, and even AI in your workflow Why niche marketing to adults 50+ leads to loyal clients and better revenue 🎤 About the Guests: • Micah Morgan (MM Fitness & Temple Terrace Training, Tampa) – Known for his member-first approach, live content, and emotional storytelling. • Jake Trione (Tri Fitness Gym, Houston) – A military veteran focused on care, connection, and creating a truly inclusive space. • Lisa Grace Wright (Your Personal Best Training Studio, Corpus Christi) – A content and video marketing master who’s leveraging AI, Instagram, and YouTube to dominate her niche. Connect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!…

Optimal Aging

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Mastering Content Marketing for the 50+ Fitness Audience 19:55

5 weeks temu19:55

19:55

Want to market your fitness business to the 50+ demographic more effectively? In this special episode of the Optimal Aging Podcast I share my top 7 content marketing do’s and don’ts for connecting with people over 50. 💬 Discover why storytelling, email marketing, and consistent messaging are key to attracting and retaining clients over 50. Learn what mistakes to avoid and how to build real engagement without being pushy or spammy. I also discuss hot trends like brain health, hybrid training, and AI in fitness content creation. If you're a fitness pro or gym owner targeting the older adult community, this episode is your ultimate marketing roadmap. Topics Covered: ✅ 7 essential content marketing Do’s and Don’ts for fitness over 50 ✅ Choosing the right social media platform for the 50+ demographic ✅ Emerging trends: brain health, hybrid training, Ozempic, and AI in content Connect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for watching!…

Optimal Aging

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Meet Your Audience Where They Already Are When Marketing Fitness over 50 12:44

7 weeks temu12:44

12:44

How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you? On this week's Optimal Aging, I'm sharing a lesson I've learned about my business, and how I communicate with people I want to be in my audience. I started recording my podcast on video and posting the episodes on YouTube, after avoiding it for years. It's expanding my audience and helping me reach new people, including prospective customers. See, I just didn't want to bother with YouTube because I don't like watching podcasts on YouTube -- so why would anyone else? Just like some of you don't like emails or Facebook, or don't know what to make of ChatGPT. And with new communications channels popping all the time, you need to know where your folks are and reach out to them there. It's about their preferences, not yours. Connect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!…

Optimal Aging

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Club Pilates Founder Bets on Red Light Therapy | Fitness Franchise Trends for 50+ Clients 32:23

8 weeks temu32:23

32:23

What do you do after founding a global fitness brand like Club Pilates? For Allison Beardsley, the next move is all about longevity, wellness, and the booming demand from adults over 50. In this episode of The Optimal Aging Podcast, Allison joins Jay Croft to talk about her new venture — The Red Light Method — a boutique red light therapy franchise focused on healthy aging and recovery. She shares why this technology matters, what gym owners should know about it, and how red light therapy could be the next big thing in wellness services for older clients. Whether you're a fitness entrepreneur, personal trainer, or looking to expand your service offerings, this episode is packed with insights on innovation, client retention, and what’s next in the fitness business for active agers. ⏱ Timestamps: 00:00 Meet Allison Beardsley, Club Pilates founder 03:20 Why she’s now focused on red light therapy 06:45 What red light does — and what the science says 10:30 The business model: The Red Light Method 13:50 Serving the over-50 market with recovery and wellness 17:00 Where she sees the fitness industry going next 20:10 Advice for gym owners looking to innovate 🔗 Learn more about The Red Light Method: [your link here] 🌐 Prime Fit Content: https://primefitcontent.com 📬 Contact Jay: jay@primefitcontent.com #fitnessfranchise #redlighttherapy #clubpilates #over50fitness #fitpros #longevitybusiness #wellnessmarketing #redlight #fitover50 #wellnessmarketing #wellbeing Connect with Allison Beardsley: • On LinkedIn • Red Light Method Website : www.redlightmethod.com Connect with Jay Croft: • Linkedin : https://www.linkedin.com/in/croftjay/ • Prime Fit Content jay@primefitcontent.com…

Optimal Aging

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Email Marketing that Moves the Needle for 50+ Fitness Clients — with Lara Gallert of Alloy 34:12

9 weeks temu34:12

34:12

Still on the fence about sending regular emails? In this conversation with Lara Gallert from Alloy Personal Training, we dig into how simple email newsletters drive engagement, boost retention, and make your fitness brand stand out with older adults. Plus, Lara shares her own studio’s wins and how we turned one email into serious ROI. 🧠 Best for: gym owners, franchisees, and coaches building community You’ll learn: What kind of emails work best for 50+ clients How often to send and what to say Real-world results from Alloy’s client communication Enjoy Lara’s enthusiasm and expertise. And if you need help with your emails, call me! Topics Covered: ✅ The Power of Newsletters for Client Engagement ✅ Challenges Faced by Middle-Aged Fitness Clients ✅ Marketing & Communication Strategies for Gym Owners ✅ The Importance of Movement for Longevity Connect with Larra Gallery: • Website: https://alloypersonaltraining.com/location/summerfield-nc/ • Facebook: https://www.facebook.com/laragallert • Linkedin: https://www.linkedin.com/in/lara-gallert-7884ab50/ Connect with Jay Croft: • Instagram: https://www.instagram.com/primefitcontent • Linkedin: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!…

Optimal Aging

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What Gyms Get Wrong about Marketing Fitness over 50 | The Optimal Aging Podcast 39:25

10 weeks temu39:25

39:25

How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members? Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a conversation! Sherman’s the co-founder of Lasso Framework, a marketing and consulting firm for gyms that he started after running his own gym for 13 years in Florida. With the over-50 market in particular, longevity is a keyword, and the marketing copy and images need to reflect who you want. Anticipate the questions that can derail a sale, and don’t be afraid to lead the prospect to where he or she needs to be. I enjoyed this conversation with Sherman, and I know you will, too. Topics Covered: ✅ Importance of Targeted Messaging and Imagery ✅ Sales Strategies for Gym Owners ✅ The Power of the Pause in Sales ✅ Retention vs. Acquisition in Gym Memberships Connect with Sherman Merricks here: • Website: https://www.lassoframework.com/ • Email: sherman@lassoframework.com • Facebook: https://www.facebook.com/sherman.merricks/photos • Instagram: https://www.instagram.com/shermanmerricks5/ Connect with Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!…

Optimal Aging

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How a Veteran Trainer in Houston Is Delivering In-Home Personal Training to Over-50 Clients 32:11

11 weeks temu32:11

32:11

Trainers often ask me for advice about taking their businesses mobile, how they can bring their fitness equipment and coaching to clients over 50 in the clients’ homes. Well, on this episode, I’m talking to a trainer who has figured it out and sharing all his tips. Benjamin Villalon has been training people at home for a while with Benefitnessnow in Houston.And just last year, he and his wife, Claudia, and their team of trainers began developing Agestrong Fitness for the over-50 market. Benji reports things are going great, and I couldn’t be happier for them – especially since they’re about to welcome their first baby. I met Claudia last year at the Functional Aging Summit in Los Angeles, and they’ve been Prime Fit Content subscribers ever since. I love the messaging they share on their website, which I can’t claim any credit for. It says, “Empowering active adults 50+ to stay fit, strong and independent. Specialized training for balance, strength, and mobility.” That’s so smart and, obviously, effective. It takes more than good training and smart marketing to build a mobile training business anywhere, especially in sprawling Houston. I know you’ll enjoy learning how they’ve done it. Topics Covered:- ✅ Why traditional gym settings don’t always work for the 50+ age group ✅ How in-home personal training provides a customized, accessible fitness experience ✅ The business opportunity in catering to the 50+ fitness market ✅ The biggest challenges and misconceptions about fitness for older adults Connect with Benjamin Villalon here : • Email : benji@benefitnessnow.com • Website : www.benefitnessnow.com Follow Jay Croft here: • Instagram: https://www.instagram.com/primefitcontent • LinkedIn: https://www.linkedin.com/in/croftjay/ • Facebook: https://www.facebook.com/jaycroft For more tips reaching the over-50 fitness market, subscribe to The Optimal Aging Podcast or visit www.primefitcontent.com. Email: jay@primefitcontent.com Thanks for listening!…

Optimal Aging

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Finding New Ways to Share 'Ageless' Fitness after 50 with Shebah Carfagna and Nate Wilkins 30:35

11 weeks temu30:35

30:35

In this week's episode of the Optimal Aging Podcast, I’m joined by veteran fitness trainers Shebah Carfagna and Nate Wilkins, who are finding new ways to help more people live fit, healthy lives. Shebah, 67, and Nate, 71, share their fitness journeys, personal health challenges, and news about a couple of new partnerships, including their selection as two of five sponsored AARP athletes nationwide. They’ve been in the game a long time and created the Ageless Workout Method to help improve longevity, health span and overall wellbeing. And I love a distinction they make between using the word “movement” over “exercise.” You’ll enjoy spending time with this dynamic couple. Topics Covered:- ✅Using Zoom and other new platforms to help people move more ✅’There is no judgment’ – Why they use the word ‘movement’ instead of ‘exercise’ ✅How to help clients practice self-care and see aging in a different way ✅Free training on Zoom through Age Bold; partnering with AARP This show is for fitness, health and wellbeing professionals who want to grow their businesses with more people over 50. We share insight on communications, content, and making powerful connections with this large, lucrative demographic. Subscribe for more insightful interviews and expert advice on how to grow your business with people over 50. 🔗 Check out Panache Fitness: https://panachefitness.com 🔗 Connect with Shebah and Nate on Facebook: / shebah.carfagna / nathaniel.o.wilkins Follow Jay Croft here: • Instagram: / primefitcontent • LinkedIn: https://www.linkedin.com/in/croft…

Optimal Aging

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Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market 39:02

13 weeks temu39:02

39:02

About a year ago, I had Nick Garrity on the podcast for the first time. Back then, I had just started helping him with his newsletters and other content marketing, and he had 2 Alloy studios up and running here in Atlanta, with a third on the way. Now, a year later, all three of Nick’s studios are doing great. In fact, on the day we did this second interview you’re about to hear, Nick and his team were celebrating a big milestone: They had reached their membership goal for one of those studios, after a steady, consistent effort of building partnerships, reaching out to the market, and providing excellent results for their members. How’d they do it? What’s the secret to growing a fitness business that’s aimed at helping people who are older than the typical fitness market? Well, those are questions we address this week on Optimal Aging, the show that’s for fitness, wellbeing and health professionals trying to grow their businesses with the "quote-unquote" older market. Overall, the Alloy Personal Training franchise is growing like crazy, with about 100 locations now open or close to it, and about 300 sold. It’s small group personal training with a focus on people 40, 45 or so and older, and I’ve been fortunate in the last year to work with a growing number of Alloy franchisees. Whether you’re with Alloy or an independent, you’ll learn a lot from this conversation with Nick.…

Optimal Aging

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Why Email Newsletters Are So Vital to Your Fitness-over-50 Business 10:20

14 weeks temu10:20

10:20

The biggest social media channels in the world have been in the news a lot lately. And it has renewed my belief in the power of email for marketing your small business and exercising the greatest control over your communications. Now, I’m not saying you shouldn’t use Facebook or any of the others — they’re still powerful tools, of course. And I’m not getting into the controversies around any of it. But I want to refocus your attention on email newsletters to grow your business. I’ll create a new episode about it shortly, but this week I want to revisit an episode from two or three years ago. It covers a lot of the reasons why you shouldn’t rely on Facebook, Instagram, TikTok or anyone else to be your primary communications channel with prospects and members. Look for that upcoming episode soon. Now, enjoy this encore edition. #fitover50 #contentmarketing #emailnewsletters…

Optimal Aging

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Skin Health after 50 Is More than Botox: Not That There's Anything Wrong with That! With Dr. Mary Alice Mina 30:11

15 weeks temu30:11

30:11

Why is there still a stigma around Botox and other simple cosmetic procedures? And what role does skin health play in healthy aging? These are topics I discuss on this episode with Atlanta dermatologist Dr. Mary Alice Mina. You know, it’s funny. We don’t think anything about working out and looking better… but we raise a skeptical glance at the possibility of Botox, fillers, or peels. What’s the difference between them and, say, dying your hair? I find Botox to be an entry topic for the more relevant subject of skin health, cancer screenings, and the like. I'd been hoping to have a dermatologist on the show for a while. I know you'll enjoy this conversation.…

Optimal Aging

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Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit 18:27

16 weeks temu18:27

18:27

It’s an exciting time for the fitness industry, with broad trends coalescing around topics like longevity, wellness, preventive care and others that are particularly resonant for fitness over 50. So what does the new year hold for all of this? Well, I’m lucky today to share a conversation about all of this with one of the people behind the Connected Health & Fitness Summit, which is planned for February in Los Angeles. The event’s website says its mission is to “redefine healthcare by placing fitness, wellness, and technology at its core. We’re driving the next wave of innovation by bringing together 450+ C-Suite leaders to shape how we move, recover, and live healthier lives.” It’s interesting stuff, and I know you’ll enjoy this look head. Resources Connected Health & Fitness Summit 2025 Cara Fautley on LinkedIn Discount Code to Summit: PODCAST10 for 10% off individual admission Prime Fit Content…

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