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052: Preeti Kotamarthi on behavioural science at Grab
Manage episode 404797532 series 3556050
Treść dostarczona przez Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Preeti KS set up and leads the BS team at Grab in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.
Show notes
- Grab’s motivation for getting into behavioural science
- How Preeti set up a BS practice from scratch and what were the objectives
- How Preeti built credibility and convinced colleagues to take behavioural science seriously?
- Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagine
- How Grab thinks about pricing by country, city and district – different cultures, norms and economies
- Experiments in making drivers feel respected
- Why companies are typically sceptical about behavioural science
- How cultural context influences how we think. Different driver motivations within SE Asia region
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