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26 - Programmatic Advertising in Email | Jason Oates
Manage episode 380056204 series 3521245
Treść dostarczona przez Adrian Knoll. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Adrian Knoll lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it.
That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. Furthermore, we talked about the influence of the "cookie apocalypse" on email advertising and the ever-so-present importance of native ads.
You will also gain insights into how Liveintent came up with the concept of programmatic email advertising and how advertisers in North America can get access to it.
If you are working in online marketing and are looking for new, unique ways to place your ads, this episode is the right one for you. Share your experience with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:7000748314518298624
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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