Discovering Purpose

Adventures in Businessing: Entrepreneurship, Small Business, and a Healthy Dose of Humor

Show Notes:

• [0:00:47] Intro | Timely Topics
  • Culture Recap
• [0:03:18] Purpose...is it something you discover, or decide on?
  • Disagreements and opinions ensue!
  • What is THE why?
  • Purposes should align.
  • A manufactured purpose might not fare so well in the long run.
• [0:12:52] The Infinite Game, The Why
  • From purpose to a just cause.
    • The just cause has to be personal and meaningful.
  • Purpose should be authentic.
• [0:15:25] Helping Leaders & Organization Find Purpose
  • Purpose, mission, and vision are the same...or are they?
• [0:17:17] Reviewing Purpose Statements
  • Can you match the statement to the organization?
  • *send us your purpose statements and we'll read and review them on the show!*
• [0:20:01] You Have to Think About the Purpose of Your Customers
  • Do their purposes align with your own?
• [0:22:44] On Starting a New Company to Solve a Problem
  • The Lululemon story.
• [0:24:12) Your Purpose Can be as Inspiring as it Needs to be
  • Critiquing the Lululemon & Patagonia purpose statements.
  • Specificity helps!
• [0:28:45] Final Thoughts | Takeaways
  • "Purpose statements give you permissions to say no."
  • If you don't have a defined purpose, ask your employees what it is, and work off of that.